By Amy Williams & Dino Myers-Lamptey
The show that asks: If the world was our client, what would the brief be?
Your hosts are Amy Williams, CEO & Founder of the purpose-powered ad platform, Good-Loop, and Dino Myers-Lam
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The podcast currently has 12 episodes available.
Hosted on Acast. See acast.com/privacy for more information.
As COP26 comes to a close we're all thinking about our next steps and how we can take learnings from the past two weeks into the future to slow the rising global temperatures and stick to the target of 1.5C.
The industrial meat industry is the single biggest cause of deforestation globally. As of 2021, due to land clearing forest fires, the Amazon rainforest now emits more carbon emissions than it is able to absorb. One cow can release enough gas to produce an astounding 200 kilograms of methane every year, which means that emissions from cows and fertilizer use emit as much greenhouse gas as the world's entire fleet of cars, trucks, and aeroplanes.
But the good news is - this is definitely a problem the advertising industry can help address as we think about reshaping demand and changing culture. This week, Amy and Dino are joined by Emma Cookson to chew over the impact of meat-based diets on the climate crisis and how going meatless could help save the planet.
Emma is a straight-talking brilliant brand strategist who rose through the ranks of Adland from global head of strategic planning to CEO, and then chairman of BBH New York. Emma is hands down one of the most influential people in advertising and today, she's a partner at the Brandtech group, You & Mr Jones investing in and collaborating with the most innovative companies in our industry. So if anyone can figure out the answer to this brief - it's Emma.
Do you think you could take on a meat-free diet for the sake of the planet?
Let us know!
Amy Williams
Dino Myers-Lamptey
Emma Cookson
The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com
Hosted on Acast. See acast.com/privacy for more information.
Humans are persuaded to do things every day - and more often than not, it’s by the advertising industry. Our industry is the architect of desire and whether we are encouraging people to get the 12 millionth new version of the iPhone or to invest 3 months salary in a shiny rock - we’re pretty good at what we do.
And yet, when it comes to government policy, persuasion seems woefully underutilised. Our government seems to be stuck between two binary settings. On the one hand, we have heavy-handed enforcement - such as the hefty fines imposed on people who broke lockdown rules - and on the other, some politely ignored suggestions to eat less sugar, go green and maybe wear a mask, but really only if you fancy it.
This week, Amy and Dino are joined by a very special guest host - Rory Sutherland. After being fired from Ogilvy in 1989, Rory is now the Vice Chairman of Ogilvy UK and the founder of Ogilvy’s industry-leading Behavioural Science Practice. Together they delve into the art of persuasion and how the power of advertising can be applied to all areas of society.
Got any great ideas? Get in touch!
Rory Sutherland
Amy Williams
Dino Myers-Lamptey
The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com
Hosted on Acast. See acast.com/privacy for more information.
Over the last 18 months, Halfords has experienced 3x growth and according to the CEO it's been primarily driven by women and under 35's all clamoring to buy a bike. A report by TFL also claims that more people cycling would save the NHS £1.7 billion a year by preventing deaths that are a result of physical inactivity.
In this week’s episode of The Good, The Bad & The Advertising, Amy and Dino are joined by special guest Deolu King. Not only is Deolu an expert in social media, having been an early employee at Facebook, and now the VP of paid social at Essence. But she's also the co-founder of I AM History, a platform designed to celebrate and amplify black history and black culture.
Together they discuss how advertising can get more people cycling and feeling safe on the roads, after "The great bicycle boom of 2020".
What would make you feel safer cycling on the roads?
Let us know!
https://www.linkedin.com/in/amy-williams-/
https://www.linkedin.com/in/dinosaw/
https://www.linkedin.com/in/deoluking/
The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com
Hosted on Acast. See acast.com/privacy for more information.
According to the prison reform trust, 57% of women in prison report having been victims of domestic violence. A quarter of the UK adult population also went through foster care - by all accounts, ex-offenders are a vulnerable group but only 17% are in jobs a year after release. So what can advertising do to make work post-release more accessible and employers more accountable to empower those who are reformed?
In this week’s episode of The Good, The Bad & The Advertising, Amy and Dino are joined by special guest Matt Box. A newly sleep-deprived Dad, Matt is a hilarious creative strategist, at George P Johnson Experience Marketing, and a pretty serious comedian.
Together they discuss how advertising can influence employers to give a second chance to those who have served their time and want to make a fresh start.
How would you get more ex-offenders back into work?
Let us know!
https://www.linkedin.com/in/amy-williams-/
https://www.linkedin.com/in/dinosaw/
https://www.linkedin.com/in/mattbox/
The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com
Hosted on Acast. See acast.com/privacy for more information.
There has been a recent crackdown on the use of gender stereotypes in advertising, with associations like the UK’s Advertising Standards Authority (ASA) leading the charge.
But fixing such an age-old issue that stretches way beyond the boundaries of Adland is not something that can be solved overnight. Gender stereotypes in advertising are as old as consumerism itself.
Put succinctly in "The Mitchell and Webb Look":
Women: You're leaking, ageing, hairy, overweight and everything hurts. And your children's clothes are filthy. No wonder men long for other, less clammy women. For god's sake sort yourselves out.
Men: Shave and get drunk. Because you’re already brilliant.
The ad industry was founded by powerful men and that's meant women are often cast in secondary positions. But could advertising be the answer to an issue it's created itself?
In this week’s episode of The Good, The Bad, & The Advertising, Amy and Dino are joined by Rosie Laurence, Chief Strategy Officer LATAM at Mindshare, dialling in from Mexico.
They look at how the industry can bring more realistic images of women into advertising, break stereotypes, and push equality to be the norm.
Get in touch!
https://www.linkedin.com/in/amy-williams-/
https://www.linkedin.com/in/dinosaw/
https://www.linkedin.com/in/rosie-laurence-20a95725/
The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com
Hosted on Acast. See acast.com/privacy for more information.
Britain has closed almost a fifth of all its libraries over the last decade due to cuts in funding, with 10,000 library workers losing their jobs. But what can be done to help this struggling sector? And does Adland have a role to play?
In this week’s episode of The Good, The Bad & The Advertising, Amy and Dino are joined by special guest Sarah Salter. Sarah has worked both client-side as a marketer and agency-side as Head of Innovation for Wavemaker. And with over a decade of experience, Sarah is one of the most respected voices on innovation in media and advertising - bringing together brands and start-ups.
Together they discuss how advertising can help libraries rebrand and get more of the public through the doors. From authors attending book launches to 3D printers, and even changing the role of librarians -- the possibilities for change are endless, but it's clear the current model isn't working.
We'd love to hear if you have any ideas on solving the problem as well.
Get in touch!
https://www.linkedin.com/in/amy-williams-/
https://www.linkedin.com/in/dinosaw/
https://www.linkedin.com/in/slsalter/
The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com
Hosted on Acast. See acast.com/privacy for more information.
Loneliness in society is something that many perceive as an issue that primarily affects older generations. Yet, intensified by the COVID-19 pandemic, feelings of loneliness and isolation among younger generations are on the rise. So what can be done to solve this growing issue? And does Adland have a role to play?
This week on The Good, The Bad & The Advertising, Amy and Dino are joined by special guest, Andrew Lopez.
Lopez and Amy began working in the world of advertising on the same day as part of the Ogilvy grad scheme, and Andrew has since gone on to climb the ranks of one of the world's leading ad agencies to become Head of Strategy across PR and Influence.
Together, they discuss the imminent ticking time bomb of loneliness among young people and how advertising can help bring people together.
Get in touch!
https://www.linkedin.com/in/amy-williams-/
https://www.linkedin.com/in/dinosaw/
https://www.linkedin.com/in/andrew-lopez89/
The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com
Hosted on Acast. See acast.com/privacy for more information.
Algorithms play a significant role in our everyday lives. From the searches you perform on Google, the content you see in your Facebook feed or the GPS navigation in your car, their influence on our day-to-day is everywhere. Only problem is, most of the time we’re oblivious to how much sway they have and the data they use to make these decisions.
Plus by influencing future decisions based on past data, they are prone to repeating our mistakes. The implications of this range from the perpetuation of fake news to minorities unfairly receiving longer prison sentences. So can anything be done to curb this bad influence in our lives? This week on The Good, The Bad & The Advertising, hosts Amy and Dino are joined by special guest Lou Nylander.
Lou is a digital marketing guru with over 15 years of experience. She's also a trusted advisor to the Good-Loop team and a FIERCE advocate for supporting women in business. Together, they discuss the impact of algorithms on our everyday lives and whether accountability from creators could lead to better transparency and less discrimination. And again, our three hosts will chat about how advertising can help solve these issues or, indeed, hinder them.
Get in touch!
https://www.linkedin.com/in/amy-williams-/
https://www.linkedin.com/in/dinosaw/
https://www.linkedin.com/in/lounylander/
The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com
Hosted on Acast. See acast.com/privacy for more information.
Is Adland suffering from a crisis of creativity? Is it symptomatic of the modern age? And what can be done to fix it?
That’s the topic under discussion in the latest episode of The Good, The Bad and The Advertising, where hosts Amy and Dino are joined by special guest Jack Horner.
Jack has worked in both the advertising sector and as music producer in the 90s, so it's safe to say he knows his stuff. Jack also more recently founded DOT DOT DOT, a community of founders and leaders in culture, creative and comms.
Together they discuss the crisis of creativity in a modern age, or the lack thereof. When creative work is more accessible than ever before and sharing platforms are for the masses, does this increase the value of work? Or dilute the quality we consume? And once again, the hosts will chat about how advertising can help solve these issues or, indeed, hinder them.
Get in touch!
https://www.linkedin.com/in/amy-williams-/
https://www.linkedin.com/in/dinosaw/
https://www.linkedin.com/in/jackjoiner/
The show was produced by Charley Tunnicliffe. The sound engineer is Alex Rayment. Find out more here: www.alexrayment.com
Hosted on Acast. See acast.com/privacy for more information.
The podcast currently has 12 episodes available.