SF Roots and what Guerilla Warfare means to us in a way that relates back to GORUCK. It's the foundation and fundamentals, the tactics may change—but the framework stays the same.

Some Key Points:

• When you're starting up a company, you have to be giving away something of real value. 
• Which marketing strategies won't work.
• Don't shame people, when you want to convert them to your cause. Whether that's rucking, CrossFit, etc.
• Sneak peak of the first approved sample of women's apparel. 

Blayne brings on a special guest, GORUCK Cadre Mickey.

Learn more about Constellation: https://www.goruck.com/constellation

State of GORUCK in 2017.

Differences of Non-Profits vs For-Profit Business, and how they can both serve their communities.

GORUCK's Black Friday and the difference between reds and blues in the beer world.

Pros and cons of starting your own business, and what it takes to succeed if you go through with it.

"Thank you for your service." Blayne and Jason discuss Veteran's day, the transition, and their feelings on the phrase.

Learn more about our Earned Service Discount: http://ruck.ly/2DGgBWq

We discuss what a Green Beret is (Army Special Forces) and a new Green Beret Foundation rucking fundraiser that's live now.

Learn more about the Green Beret Foundation here: https://www.greenberetfoundation.org/