Great Before & After photos in the aesthetics industry is a MUST. And just like the results providers give patients, the technology and techniques used to take photos are also integral parts of top-notch B&As. Join us for an informational episode featuring industry expert and President of Sales & Marketing at TouchMD, Tyler Terry, as he shares his best B&A tips, game-changing equipment, future technology, and so much more! With over a decade of experience at TouchMD, Tyler is an expert in technology innovation and integration for Aesthetic Specialty Practices, and he knows a thing or two about taking great B&As. In this episode, you'll find valuable information and actionable tips to implement into your practice for next-level Before & Afters!

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

FOLLOW JOHN WHEELER:

https://www.linkedin.com/in/wheelerjohn

FOLLOW TYLER TERRY:

https://www.instagram.com/tylerlterry

https://www.linkedin.com/in/tyler-terry-09518154

Today's episode includes clips from a marketing session Alpha CEO, John Wheeler, moderated at VCS 2023. Although he was the moderator, he still dropped a few gold nuggets in there for the VCS audience and our listeners. In this episode, John gives his best tips for marketing your med spa to its fullest potential. He discusses winning with influencers and the ah-ha moment that allowed his program to explode, the importance of having a strong opinion as a leader, identifying your company's avatar, and of course, the benefits of getting in early to new and emerging platforms. This is a quick listen with tons of actionable tips and helpful advice packed inside!

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

While at VCS, Alpha CEO, John Wheeler sat down as the honorary guest on the Influx Marketing Panel with Max Baybak, Adam Daniells, and Erica Crawford, and today's episode includes our favorite clips from John sharing his hot take on the future of marketing. John discusses the importance of being an early adopter, why you should be "nimble" when it comes to new platforms, and gives his prediction for where he sees "every single social media platform" eventually heading. He also touches on AI and compelling use cases for chatbots (spoiler: this could be a typical branding exercise for all companies in the next 5 years!). There's lots to learn in this episode, so get ready!

LEARN MORE AND JOIN THE ALPHA COMMUNITY:

https://www.partnerwithalpha.com/

FOLLOW ALPHA AESTHETICS PARTNERS:

https://www.instagram.com/partnerwithalpha/

https://www.linkedin.com/company/alpha-aesthetics-partners/

FOLLOW JOHN WHEELER:

https://www.linkedin.com/in/wheelerjohn

If there was ever a time to sell your aesthetic practice and partner, it is NOW. Our CEO, John Wheeler, put it best when he described choosing the right partner as being "the second most important decision of your entire life, after who you marry" during his talk at Vegas Cosmetic Surgery 2023. And there is a lot of truth to this statement. Because when you enter a partnership, you're hitching your wagon to a team and a group of investors...so it is of the utmost importance to make sure you choose the RIGHT partner. In this episode, John explains why this moment in aesthetics is so unique and why YOU should take advantage of it, how to go about choosing a partner, and why it's so crucial to partner with people you trust, like, and believe in. This may be a short episode, but there is a ton of valuable information packed inside!

John Wheeler sits down with our newest Alpha partner, Katie Martin, MSPAS, PA-C, to discuss the vital role culture plays in your practice and how firing can be critical to maintaining a healthy culture. Katie also gives tips for streamlining your interview process, what you can do to become a KOL or a brand trainer, and even tells us the single thing that's been a game changer in her consultation process! Katie Martin is a Galderma trainer, an Alastin KOL, a highly experienced and talented injector, and one of our newest Alpha partners. Before starting her career in aesthetics, she was an ER Physician Assistant for about five years. She is now the Vice President of Clinical Operations & Lead Clinical Trainer for Holden Timeless Beauty—aka Alpha Partner 002! Katie is a wealth of knowledge, and we know you'll love what she has to say!

You're in for a real treat with this week's episode! Our host, John Wheeler, interviews world-renowned practice management consultant and international speaker, Terri Ross, on all things data and KPIs, the importance of RPH, and the idea that we sell TIME. Terri also explains the ONLY thing that will increase the lifetime value of a patient (and it's so simple)! Terri is a true wealth of knowledge and industry mogle with a long list of accolades. Not only is she the Founder and Co-CEO of APX Platform, but she has also managed and led sales teams at Fortune 500 medical device companies, launched brands such as CoolSculpting® in the United States and Canada, helped develop and start up more than 70 new aesthetic practices, and the list goes on! Trust us, you won't want to miss this episode.

Knowledge bombs were dropped left and right in this week's episode! Join our host, John Wheeler, and this week's guest, Jay Shorr, as they discuss the importance of middle management, tips for buying devices while getting the biggest bang for your buck, and offer topic suggestions for increasing your chances of being asked to speak at events. Jay is an accomplished public speaker with 30+ years of industry experience and the CEO & Founder of Shorr Solutions, a National Practice Management Consulting Firm. He uses his first-hand experience of owning a successful multi-million dollar Plastic Surgery and Dermatology practices to now coach aesthetic medical practices on increasing efficiency, boosting revenue, and decreasing costs. There's so much to learn in this week's episode, so get those notepads ready!