One of the members in our pay-per-lead community shared a real sales call recording with me and asked for feedback. He is a new MVA agency owner who put together a solid call but made a few key mistakes that likely cost him the close.In this episode, I break down the full call from beginning to end. I cover what he did well, what needs work, and the specific things you can apply to your own sales calls right away. We talk about how to open a call with confidence, why rapport matters more than most people think, how to use discovery information strategically when you pitch, why bundling your questions into the discovery phase makes everything flow better, and how to frame your investment and pilot cap so buyers understand the value before they see the price.I also break down the one thing that probably killed this deal entirely and how you can catch it in the first few minutes of any call before you spend 20 minutes pitching someone who is not even the decision maker.If you are trying to close more PPL deals, studying real calls with honest feedback is one of the fastest ways to level up your sales process.

You close your first deal, you have a supplier, you have a buyer, everything is lined up. Then you realize you have no real system to manage any of it. So you do what most new brokers do. You throw together a Google Sheet and a Zapier automation and tell yourself you will figure it out later.That decision costs most brokers real money before they ever realize what is happening.In this episode, I break down the five biggest problems lead brokers run into without proper software in place. I cover why Google Sheets become a graveyard the moment you add more suppliers and buyers, how duplicates and returns create a profitability blind spot that is nearly impossible to catch manually, why you need a way to compare your suppliers side by side to know who is actually worth working with, how to enforce required fields so your suppliers can never send you unbillable leads, and why the buyer experience you provide either makes you look like a real operation or an amateur.I also walk through how Lead Distro AI solves every one of these problems including automatic duplicate detection, required field enforcement, real time profitability tracking per supplier and buyer, TrustedForm compliance, and a branded client portal that replaces all of those manual Google Sheets.If you are just getting started as a lead broker, this episode will save you from the mistakes that slow most people down in their first 30 days.

Most Meta advertisers are only tracking browser-side pixel events. That means iOS privacy changes, ad blockers, and browser restrictions are wiping out a huge chunk of your conversion data before it even reaches Meta. The result is an algorithm that is optimizing for the wrong people and a pixel that has no idea what a real quality lead looks like.In this episode, I walk through the complete step by step process for setting up Facebook Conversion API inside GoHighLevel. I cover how to pull your pixel ID and access token, how to save them as custom values inside GoHighLevel, the critical difference between funnel events and lead events and which one you should be using if you are running instant forms, how to add UTM parameters to your ads for better attribution, and how to configure conversion leads in Meta so the algorithm optimizes for leads that actually move down your pipeline instead of just people who filled out a form.I also walk through how to set up your positive funnel stages inside your pixel, how to AB test maximize conversion leads against maximize leads without breaking your reporting, and the one mistake most people make that silently kills their entire server-side tracking setup.If you run a PPL agency or any Meta campaign using GoHighLevel and you have not set this up correctly, this episode will save you a significant amount of wasted ad spend.

You paid for the traffic. The lead filled out your form. But they did not qualify, so they went nowhere and that ad spend just disappeared. Most pay-per-lead agencies treat disqualified leads as a total loss. But there are three ways to recover real money from those leads and most agency owners have never thought about any of them.In this episode, I walk through the exact strategies we use at our own agency to monetize leads that would have otherwise been wasted. The first is showing disqualified leads a different offer at the end of the funnel so you can still earn something from them in a different vertical like immigration or workers comp. The second is finding a buyer who is willing to purchase lower quality leads at a discounted rate because their sales team actually performs well with that type of volume. The third is intercepting before a lead fully disqualifies by adding a follow up question that gives them a chance to correct their answer or catch a mistake before it costs you a lead.These are three advanced tactics that most PPL operators are not using and if you are throwing away disqualified leads right now, this episode will show you how to start getting something back from them.

If you are running Meta ads for your pay-per-lead agency and you are only looking at cost per lead inside Meta Ads Manager, you are missing the most important part of the picture. You need to know which campaigns are generating leads that actually get accepted by your buyers and which ones are converting into real cases or closed deals.In this episode, I walk through the exact step by step setup to connect your Meta campaigns to Lead Distro AI so you can analyze your ad performance at a much deeper level. I cover how to configure UTM parameters inside your Meta campaigns, which fields to map inside Lead Distro, how to enable per ad performance in Labs, and how to use the Meta CAPI integration to send accepted and converted lead events back to your pixel so the algorithm learns what a real quality lead looks like.I also show you how to pull up a lead inside Lead Distro and see the exact ad creative it came from, which is something most PPL advertisers have never been able to do before. If you want to stop optimizing on vanity metrics and start making campaign decisions based on real accepted and converted lead data, this episode gives you the exact setup to do it.

Most pay-per-lead agencies are unknowingly training Meta to send them worse and worse leads over time. The reason is simple. Meta only knows what you tell it. If you are only sending it basic form fill data and not feeding back which leads actually converted, the algorithm optimizes for people who fill out forms, not people who become real cases or real customers.In this episode, I walk through the exact six-step feedback loop we built to fix this problem at our own agency. It starts with capturing and scoring every lead in real time, moves through a buyer portal where the sales team updates lead outcomes and leaves notes, sends those signals back to Meta through CAPI events, uses AI to surface patterns on why leads are converting and why they are not, and ends with campaign optimization based on accepted and converted leads instead of just cost per lead.I also show how this all works inside Lead Distro AI, including the AI lead scoring, the buyer portal, the Meta CAPI integration, and the AI insights feature that no other platform in this space has combined in one place. If you are running a PPL agency and your lead quality is inconsistent, this episode will show you exactly what is missing from your system.Check out our website here: ⁠https://www.greatmarketing.ai/⁠

73% of pay-per-lead agencies shut down within 18 months. Most people assume it is because they cannot generate leads. The real reason is almost always a contract problem.In this episode, I break down the five specific clauses that the agencies making seven figures all have in common and that most new agency owners completely overlook. I cover how to structure your return policy so buyers cannot come back and wipe out your margins, how to define disqualification criteria so there is no grey area on what counts as a bad lead, why switching from Stripe to ACH for payments can save you thousands of dollars a year, why lead visibility needs to be a contractual requirement and not just a handshake agreement, and how to define your data field standards so both sides agree upfront on what a qualified lead actually looks like.Your contract is your business model. If it is weak, your margins are at risk every single time you close a new deal. This episode will give you the framework to fix that.Check out our website here: ⁠https://www.greatmarketing.ai/⁠

Most pay-per-lead agencies are working with a single buyer per lead, which means they have a fixed price ceiling and no competition driving that price up. There is a completely different model that changes all of that and 90% of agencies have never even heard of it.In this episode, I break down exactly how ping post works, why it is one of the most powerful tools in the lead gen space, and what it takes to actually run it successfully. I walk through the two phase system, what gets sent in the ping versus the post, how the real time auction works in under 200 milliseconds, and why the technology itself is only 20% of what makes this model succeed.The other 80% is your buyer network. I talk about what that looks like, how many buyers you need, what qualities to look for, and how to build a network that creates real competition for every single lead you generate. I also walk through how to set up a ping post campaign inside Lead Distro AI so you can see exactly what this looks like in practice.If you are running a PPL agency and you are still doing direct post with one or two buyers, this episode will completely change how you think about pricing your leads.Check out our website here: ⁠https://www.greatmarketing.ai/⁠

Most people getting into lead generation think there is only one way to do it. But there are actually three completely different business models and the one you choose will determine how much time you put in, how much risk you take on, and how much money you can actually make.In this episode, I break down the broker model, the partnership model, and the full stack model. I cover what each one looks like in practice, the skills you need, the profit margins you can expect, and the real risks that come with each path.I also share a real story from someone doing the broker model who got left in a tough spot when his media buyer went ghost, why the full stack model is what I personally run at my agency, and the progression path that most successful lead gen operators follow as they grow their skills and scale their business.Whether you are brand new and have zero ad experience or you are already running campaigns and want to understand where you sit in the bigger picture, this episode will help you make a smarter decision about which model to build your business around.Check out our website here: ⁠https://www.greatmarketing.ai/⁠

A new PPL agency owner messaged me after spending $2,000 on 10 leads and getting four of them returned as duplicates. That brought his real cost per accepted lead to $333 and wiped out a huge chunk of his profit before he even got started.In this episode, I break down exactly why duplicate leads are one of the most damaging and overlooked problems in a pay-per-lead agency, especially when you are just starting out and every returned lead hits your bottom line hard.I walk through the three fixes every PPL agency owner needs to have in place including asking buyers the right questions upfront, setting clear return rules in your agreement, and using Lead Distro AI to automatically detect and block duplicates before they ever reach your buyer. I also cover suppression lists, fallback campaign routing, and how to give your buyers a simple portal to request returns without turning it into a back and forth email chain.If you are running a PPL agency and you are not handling duplicates systematically, this episode will show you exactly what it is costing you and how to fix it.