We live in a world where the boom in e-commerce allows us to buy anything we want and have it delivered within the day. Yet we have also awoken to the impact of climate change, and the need to reduce waste and embrace sustainability. So how do we square this circle? Is there a gap between purpose and action? Is it about buying “greener” or just buying less? Jaime Ho speaks to Sharon Ng, Professor and Head of the Marketing Division at Nanyang Business School.

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