Timings
0:27 - Scene 2.1 Like a Dog with a Bone
5:54 - Discussion
6:02 - Naming a company
7:42 - Structuring an organisation
11:43 - Business Banking
12:20 - Social Media
14:30 - Business Advice Books
17:17 - Other advisory services
17:45 - Business Networking Groups
Useful Information
Company naming, structure and business operations setup (@6:02)
Search the UK Companies House Register
Business Name Builder (Spotify)
Multiple keyword domain checker (NameMesh)
Domain Search (InstantDomainSearch)
Coming up with a company Name (VistaPrint Blog)
The Psychology of Colour in Branding article (HelpScout)
Foreign Word Safety *Not Secure*
Trademark Register Search
Choosing the Right Business Structure article (CompaniesHouse)
Small Business Money Saving Article (MoneySavingExpert)
Social Media Courses (@12:20)
The Six o'clock Club Events (Eventbrite)
Recommended Books and magazines (@14:30)
Start with Why by Simon Sinek
The 7 Habits of Highly Effective People by Stephen R Covey
The 8th Habit: From Effectiveness to Greatness by Stephen R Covey
Who Moved My Cheese: An amazing Way to Deal with Change in Your Work and in Your Life by Dr Spencer Johnson
The Intelligent Investor: The Definitive Book on Value Investing – A Book of Practical Counsel by Benjamin Graham
The Millionaire Next Door: The Surprising Secrets of America’s Wealthy by Thomas Stanley & William Danko
Zero to One: Notes on Start-Ups, or How to Build the Future by Peter Thiel
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! by Robert T Kiyosaki
Six Thinking Hats by Edward De Bono
The E Myth: Why Most Small Businesses Don’t Work and What to Do About It – Michael Gerber
The Art of Thinking Clearly: Better Thinking, Better Decisions by Rolf Dobelli
The Richest Man in Babylon by George S Clason
WIRED magazine
Other places for Advice & Guidance (@17:17)
Local Enterprise Partnerships - Growth Hubs
Gov.uk Starting a Business Guidance
Business Support (HM Government) - Starting a business
Business Networking Groups (@17:45)
Cornish Partnerships (Eventbrite)
Cornwall Business Forum (Website)
The Six O'Clock Club (Eventbrite)
Episode script
Like a Dog with a Bone Like a Dog with a Bone
CONTINUITY: We’re back in the Dog and Bone pub. Zelda comes to the table where Jakob is sitting and passes him his Whiskey and Ginger.
JAKOB: Thanks Zelda – I bet your head is spinning with ideas
ZELDA: Yeah it is… Well kinda… Well I’m flummoxed really. I don’t know where to start
JAKOB: Have you done any research into starting a business?
ZELDA: I read “Start with Why” by Simon Sinek
JAKOB: And learnt…?
ZELDA: That I don’t like reading much
JAKOB: And…?
ZELDA: That I need to understand why I want to run my business… and that is to become rich and respected
JAKOB: Ok! I’m not quite sure thats what Mr Sinek envisioned. Any other insights like what steps to take next
ZELDA: I need to work out the What and How or the How and What… One or the other. Have you any advice?
JAKOB: Well, I’ve helped many companies by mentoring their founders through… (Interrupted)
ZELDA: I need money… Lot’s of money to buy offices, manufacturing space, stock, hire people, you know
JAKOB: (bit stunned) So you know what your business does now then?
ZELDA: Nope, not a clue. Didn’t a famous man say “Build it and they will come”
JAKOB: Well Kevin Costner said it in the film Field of Dreams – Jim Morrison may also have said something like it in Waynes World 2?
ZELDA: No, no, no a famous person said it…
JAKOB: umm, God said it to Noah about the animals coming to the ark?
ZELDA: That’s the one… God knows what he’s talking about, right.
JAKOB: If you believe that kind of thing… But do you think that’s a good strategic approach?
ZELDA: Strategy! STRATEGY! You sound like my dad. You’re