In this episode, I’m sharing my experience of winning Small Business Sunday (SBS), the small business initiative run by Theo Paphitis, and what I learned from attending the annual winners’ event.

From putting yourself forward for opportunities to understanding current retail trends, this episode is packed with practical insights for product-based businesses,  especially if you want to position your products more confidently and sell with purpose.

In this episode, I cover:

• What Small Business Sunday is and how to pitch
• What happens when you win (and why it’s worth going for)
• Key takeaways from the SBS annual event
• Why you need to stop worrying about “boring people” and start championing your business

If you’ve ever hesitated to put yourself forward for something "big and scary" this episode is your encouragement to take action.

Because sometimes the biggest opportunities start with simply having a go.

Useful links:

If you prefer reading, head to my blog post about SBS.

All about Small Business Sunday Home | www.theopaphitissbs.com

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Half term can throw your usual routine out of the window, especially when you’re balancing children at home alongside running your business. In this episode, I’m sharing five quick, practical actions you can take in 10 minutes or less to keep your product business visible and moving forward, without adding pressure to an already full week.

These are small, realistic steps that help you stay consistent, nurture your audience and think ahead, even when time feels tight.

In this episode, I cover:

• Easy ways to stay visible on social media
• Simple engagement ideas that don’t require lots of prep
• Why now is a great time to seed what’s coming next
• How to use 10 minutes for meaningful connection
• Planning ahead for your next key gift occasion

If you’re juggling business and family this week, this episode will help you focus on small actions that keep momentum going.

Let me know what you’re choosing to focus on this week. I’d love to hear - drop me a message at [email protected]

In this episode I mention my free download: 50 Occasion Ideas for Using Gifts & Wrapping in Your Business.

Read the blog post about half terms tips too.

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“Gifting Is My Love Language” –  with Danielle Seatter of Eco Able

In this episode of the Greener Gifting Gang podcast, I’m joined by Danielle Seatter, founder of Eco-Able, a business curating thoughtful, sustainable gifts with a strong educational focus.

Danielle shares how Eco-Able began and how her own eco journey has shaped the way she approaches gifting today.

We talk about:

• Her carefully curated range of sustainable, educational gifts
• Her beautifully illustrated children’s books — true works of art, sustainably produced and filled with meaningful stories
• Why greener gifting doesn’t have to mean compromising on beauty or impact

This episode is a another reminder that gifting can be intentional, heartfelt and planet-friendly all at once.

Tune in for inspiration and a fresh perspective on what thoughtful gifting really looks like.

Connect with Danielle & Eco Able:

 Website: https://eco-able.co.uk/

Instagram: https://www.instagram.com/eco_able

Facebook: https://www.facebook.com/ableeco

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Is Valentine’s Day a Good Fit for Your Product (and Audience)?

February is labelled as the Valentine’s Day marketing month… but is it actually the right occasion for your product and your customers?

In this episode, I’m sharing into how to think more strategically about February in the gift-giving calendar especially if you don’t want to force yourself into an occasion that doesn’t quite fit.

In this episode, I cover:

• The key gifting occasions that show up in February 
• Why the occasions you immediately think of might not be the best match for your product
• How to decide whether Valentine’s Day genuinely aligns with your audience or if it’s one to skip
• Other ways you can position and promote your products in February without relying on romance

I also share details about my Galentine’s Day event — a pop-up shop and pamper experience designed around friendship and feel-good gifting.

If you’ve ever felt stuck wondering “Should I be doing something for Valentine’s Day?” or worried you’re missing an opportunity, this episode will help you look at February with fresh eyes and make choices that actually make sense for your business.

Links & mentions:

Free download: 50 Ideas & Occasions for Using Giftwrapping in Your Business

Extra support to know where to start using gift occasions: Gift Opportunity Audit 

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Do seasonal occasions sometimes pass by before you’ve had chance to do anything with them in your business?

In this episode, Eve shares why seasonal moments are such a powerful opportunity for product-based businesses, and why so many of us miss them without realising. She shares simple ways to spot gifting opportunities earlier, plan ahead without overwhelm, and consider how to use them to get your products standing out.

If you sell giftable products and want to feel more prepared (and more confident) when seasonal occasions roll around, this one’s for you.

 If you’re ready to stop seasonal opportunities slipping past, come and join the free Unwrap the Potential Challenge starting the week commencing 19th January. We’ll be focusing on how to turn your products into irresistible gifts and make the most of key occasions — without creating anything new!

 👉Register for free Unwrap the Potential Challenge 

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Welcome to 2026! We’re kicking off Season 3 of the Greener Gifting Gang podcast with an inspiring conversation with Lyn Lapworth, founder of Eco For All.

In this episode, we chat about:

• How Eco For All came about and Lyn’s journey to creating an eco-conscious business that helps others make greener changes.
• Why greener gifting is easier than you think and how small changes can make a big impact
• Practical tips for taking small steps to get started with sustainable living.

Whether you’re a maker, small business owner, or just starting your eco journey, this episode is full of inspiration and simple, actionable ideas to make 2026 a greener year.

Listen in and discover how even small changes can make a real difference!

Connect with Lyn Lapworth & Eco For All:

• Website: eco-for-all.co.uk
• Instagram @eco_for_all
• Facebook ECO for ALL
• Linked In: Lyn Lapworth

Follow the podcast so you never miss an episode, and join us as we make gifting kinder to the planet.

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In this solo episode, Eve shares a simple five-minute exercise to help you start the year feeling clearer and more confident about marketing your giftable products.

We look back at when customers bought your products as gifts — not just at Christmas, but for birthdays, thank yous, celebrations, and “just because” moments — and why those buying reasons are so valuable when planning ahead.

Rather than trying to plan the whole year, this episode encourages you to choose just one early-year gifting occasion to focus on first, helping your marketing feel more intentional and far less overwhelming.

You’ll hear about:

• Why reviewing past gifting purchases matters
• How to spot your strongest gifting opportunities
• Early-year occasions you can start planning for now
• A simple way to ease into your marketing for the year ahead

Mentioned in this episode:

• Free download: 50 occasions & ideas for using gifts & wrapping in your business
• Unwrap the Potential free challenge – week commencing 19th January

A short, practical episode designed to help product-based businesses use gifting and gift wrapping more strategically — starting with just one small step.

• Grab free wrapping tutorials and resources at giftwrappedbyeve.com
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In this episode, I’m joined by Ruth Matthews, chiropractor, yoga teacher, and founder of Key Wellness. If you’ve ever finished a gift-wrapping session with an achy back, tight shoulders, or that feeling of being hunched over for far too long… this one is absolutely for you.

Ruth brings her wealth of knowledge from the worlds of chiropractic care and yoga to help us understand what’s really going on in our bodies when we wrap gifts — and how a few simple tweaks can make a world of difference.

We talk about:

•  Why wrapping on the floor is so tempting — and why it’s often a recipe for aches and pains
•  Easy adjustments to your setup so you can wrap comfortably for longer
•  How a healthier posture can actually make your wrapping look better 

Whether you’re gift wrapping as part of your business or simply gearing up for a busy gifting season, this episode will help you wrap smarter, not harder.

Where to find Ruth:

Website keywellness.co.uk

Facebook Keywellness

Instagram @keywellnessuk

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In this episode, I’m joined once again by the lovely Sue Eagle, founder of Eazywraps. If you're a regular listener, you’ll remember our chat on Episode 14 From Fabric to Gift Wrap: Sue Eagle’s Sustainable Story.

This time, we’re coming together for a behind-the-scenes chat about our time at the Home Life & You Show at Excel London, where Sue exhibited her Eazywraps and I joined her to do live wrapping demos. We’re sharing all the highlights including

•  What it was really like exhibiting at such a huge show
•  The warm, welcoming community we found amongst the organisers, exhibitors and speakers.
•  The conversations with visitors who were excited to discover sustainable wrapping.
• And of course… the moment Sue MET Marie Kondo! Yes, really... and it absolutely sparked joy!

For a little extra context, you can also read more about our collaboration in my blog post: Wrapping with Fabric – My Collaboration with Eazywraps.

Connect with Sue:

Find out more about Eazywraps and browse the collection at Eazywraps.  Pop my affiliate code EVE in at checkout to help me continue to offer free demos and this podcast!

Follow Sue on Instagram or Facebook

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In this episode, I’m joined by the wonderfully creative Aoife Forbes, founder of Forbes Finishings.  I absolutely loved having a conversation with someone who is as obsessed as me about giftwrapping!

Aoife shares how she went from a fast-paced corporate career in PR to discovering the joy and calm of gift wrapping, and how that shift opened the door to a whole new business and a completely different way of working. Her journey is such a brilliant example of allowing a passion to blossom into something much bigger.

You’ll also hear us talk about her dream project, renovating an old ice-cream van and turning it into a travelling gift wrapping studio so she can take beautifully wrapped gifts on the road across the country!

This episode is packed with inspiration for anyone who loves gift wrapping or is building a creative business of their own. If you’ve ever wondered what it would look like to turn your seed of an idea into a business, or if you simply enjoy stories of people following their creative path, you’re going to love this one.  

Connect with Aoife

Instagram @forbesfinishings

Linked In: Aoife Forbes

Website: forbesfinishings.com

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