The Grit Blueprint

In this episode Stefanie is joined by Amy Roosa.

Amy brings 2 decades of dedicated experience as a safety professional, with a rich background spanning various sectors of safety, from construction to general industry. Her journey has been marked by impactful collaborations with prestigious organizations such as the National Safety Council, where she played a pivotal role in establishing the Government and Public Sector Division. Currently, she holds the position of chapter President at ASSP in Iowa, further exemplifying her commitment to advancing safety standards.
 
In addition to her professional endeavors, Amy is a passionate advocate for women's safety in trades. As the founder of The Safety Rack, she spearheads initiatives to ensure women have access to appropriate personal protective equipment and workwear. Furthermore, her co-founding of the Midwest Women in Safety Conference in 2018 stands as a testament to her dedication to empowering women in the safety profession, providing invaluable educational resources and networking opportunities.
 
Amy's expertise extends beyond her roles, as she is a sought-after speaker at conferences, captivating audiences with her insights on topics ranging from training methodologies to effective leadership strategies. Her contributions to the field of safety and her tireless advocacy for inclusivity and excellence make her a true luminary in her field.

Links:
website: www.thesafetyrack.com

Build Authority. Gain Visibility. Drive Growth.

You do great work. The right people should know it.

Grit Blueprint helps building industry companies and leaders build authority, increase visibility, earn trust, and turn that trust into revenue.

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🚀 About Stefanie Couch

Stefanie Couch is the founder of Grit Blueprint and a third-generation building industry professional.

Grit Blueprint helps manufacturers, distributors, dealers, service providers, and industry leaders build authority, grow visibility, and become unmistakable in their market.

🔗Learn more: https://gritblueprint.com
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch

Judy Haney is the Region Commodity Procurement Manager
for Boise Cascade’s Building Materials Distribution division.
Her current responsibilities include helping develop new products
with home center sales teams, supervising home center
procurement specialists, overseeing external remanufacturing
contracts, and sourcing composite panels for 38 branch
locations. She is a graduate of the Company’s Leadership
Excellence program with Northwestern-Kellogg School of
Business. She has served in leadership roles on several industry
association boards.

Judy has over 27 years’ experience in the industry and has been
with Boise Cascade for 14 years serving in various roles
throughout her career with the company. She is a forester by
education and holds a Bachelor of Science degree in Forest
Management and a Master of Science degree in Forest
Economics from Stephen F. Austin State University,
Nacogdoches, Texas. She worked for forest product companies
throughout the Southeastern US before coming
to Boise, Idaho in 2010.

Judy is energetic about supporting the community and enjoys
volunteering with nonprofits that are active in conservation of our
natural resources. Her family also inspires her passion to learn
and advocate for diversity, equity, inclusion, and belonging.
Judy enjoys hiking, gardening, watercolor painting, reading, and
spending quality time with family and friends. She has been
married to Mike Mann for 23 years and the couple has
two sons, one daughter, and one dog.

Links:
linkedin.com/in/judy-c-haney

Build Authority. Gain Visibility. Drive Growth.

You do great work. The right people should know it.

Grit Blueprint helps building industry companies and leaders build authority, increase visibility, earn trust, and turn that trust into revenue.

📅 Book a Strategy Call

Ready to become more visible, more trusted, and easier to choose?

https://meetings-na2.hubspot.com/stefanie-couch

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🎥 Watch More Grit Blueprint

Subscribe for honest conversations and growth strategies for the building industry.

https://www.youtube.com/@stefaniecouch

🚀 About Stefanie Couch

Stefanie Couch is the founder of Grit Blueprint and a third-generation building industry professional.

Grit Blueprint helps manufacturers, distributors, dealers, service providers, and industry leaders build authority, grow visibility, and become unmistakable in their market.

🔗Learn more: https://gritblueprint.com
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch

Summary

In this conversation, Stefanie Couch discusses the significance of goal setting and personal wants, emphasizing the need for individuals to define what they truly desire in life. She introduces the concept of a daily wants list and the 12-week year strategy to help break down larger goals into manageable tasks. Stefanie encourages listeners to reflect on their aspirations and prepare for the upcoming year with a clear focus on their objectives.

Key Takeaways

• Most leaders are too busy to define their personal wants.
• A daily wants list can help clarify your desires.
• Goals can change and do not have to be practical.
• Focus on a few big goals at a time.
• The 12-week year helps break down goals into manageable sprints.
• Define your end goal to create a clear path.
• Don't overwhelm yourself with too many goals.
• Use the last weeks of the year to push towards your goals.
• Reflect on what you want before the new year.
• Setting clear goals can lead to significant achievements.

Build Authority. Gain Visibility. Drive Growth.

You do great work. The right people should know it.

Grit Blueprint helps building industry companies and leaders build authority, increase visibility, earn trust, and turn that trust into revenue.

📅 Book a Strategy Call

Ready to become more visible, more trusted, and easier to choose?

https://meetings-na2.hubspot.com/stefanie-couch

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🎥 Watch More Grit Blueprint

Subscribe for honest conversations and growth strategies for the building industry.

https://www.youtube.com/@stefaniecouch

🚀 About Stefanie Couch

Stefanie Couch is the founder of Grit Blueprint and a third-generation building industry professional.

Grit Blueprint helps manufacturers, distributors, dealers, service providers, and industry leaders build authority, grow visibility, and become unmistakable in their market.

🔗Learn more: https://gritblueprint.com
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch

This week Stefanie has Hacia Atherton on the show.

Hacia is a dynamic and visionary leader dedicated to fostering diversity and inclusion in the skilled trades industry. As the CEO and Founder of Empowered Women in Trades (EWIT), Hacia has driven the organization to national recognition, earning accolades such as the Telstra Best of Business Vic Winner and National Finalist for Accelerating Women. Her journey into this impactful role was inspired by a life-threatening accident which introduced her to the transformative power of positive psychology, shaping her mission to prioritize psychological wellbeing in the workplace.

Hacia holds a Master's in Applied Positive Psychology and is a CPA-accredited professional, bringing a unique blend of expertise in mental wellbeing and business acumen to her leadership roles. Her career is marked by a commitment to placing people before profit, a philosophy she champions as a pathway to sustainable business success. This approach has been instrumental in her leadership at EWIT, where she advocates for creating supportive and inclusive environments for women in traditionally male-dominated fields.

In addition to her role at EWIT, Hacia serves as the Chair of the CPA Emerging Leaders Network and is a valued member of the La Trobe University Business School Advisory Board. Her contributions extend beyond organizational leadership to include thought leadership, such as her impactful keynotes at industry conferences and her recent appearance on Debra Coleman’s 'Have A Seat' podcast.

Hacia’s dedication to empowering others, combined with her strategic vision and deep understanding of positive psychology, continues to inspire change and drive progress in the skilled trades industry and beyond.

Links:

LinkedIn: https://www.linkedin.com/in/haciaatherton/

Instagram: https://www.instagram.com/startup_ceo_life/

Website: https://www.haciaatherton.com/

Build Authority. Gain Visibility. Drive Growth.

You do great work. The right people should know it.

Grit Blueprint helps building industry companies and leaders build authority, increase visibility, earn trust, and turn that trust into revenue.

📅 Book a Strategy Call

Ready to become more visible, more trusted, and easier to choose?

https://meetings-na2.hubspot.com/stefanie-couch

📧 Join the Newsletter

Get practical strategies and tools to build your authority, grow your visibility, and strengthen your business.

https://421r60.share-na2.hsforms.com/2RMwQMXe2QLyk3sl9dv2gXQ

🎥 Watch More Grit Blueprint

Subscribe for honest conversations and growth strategies for the building industry.

https://www.youtube.com/@stefaniecouch

🚀 About Stefanie Couch

Stefanie Couch is the founder of Grit Blueprint and a third-generation building industry professional.

Grit Blueprint helps manufacturers, distributors, dealers, service providers, and industry leaders build authority, grow visibility, and become unmistakable in their market.

🔗Learn more: https://gritblueprint.com
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch

This week Stefanie is joined by Josh Luebker.

Josh is the Owner of Sulphur Prairie Management, a Construction Management and Construction Financial consulting firm specializing in Subcontractors. Since joining the industry in 2014, Josh has been part of over 150 projects upwards of $300M+. As a project manager and master electrician, Josh has worked from the east coast to the midwest on data centers, military bases, higher education, runways, hospitals, multifamily, and more. He took his industry knowledge of how operations and financials interlace and creates curated programs to help Construction Subcontracting Businesses establish standards to thrive operationally and financially. To couple consulting, Josh has created an Online Construction Management Certification Program that develops operations teams anywhere from a fresh new hire all the way to becoming a Division Manager to train teams to the company standard.

Links:
LinkedIn: https://www.linkedin.com/in/josh-luebker-subcontractor-fractional-cfo-coo/
Youtube: https://www.youtube.com/@SulphurPrairieManagement
Website: https://certifications.sulphurprairie.us/

Build Authority. Gain Visibility. Drive Growth.

You do great work. The right people should know it.

Grit Blueprint helps building industry companies and leaders build authority, increase visibility, earn trust, and turn that trust into revenue.

📅 Book a Strategy Call

Ready to become more visible, more trusted, and easier to choose?

https://meetings-na2.hubspot.com/stefanie-couch

📧 Join the Newsletter

Get practical strategies and tools to build your authority, grow your visibility, and strengthen your business.

https://421r60.share-na2.hsforms.com/2RMwQMXe2QLyk3sl9dv2gXQ

🎥 Watch More Grit Blueprint

Subscribe for honest conversations and growth strategies for the building industry.

https://www.youtube.com/@stefaniecouch

🚀 About Stefanie Couch

Stefanie Couch is the founder of Grit Blueprint and a third-generation building industry professional.

Grit Blueprint helps manufacturers, distributors, dealers, service providers, and industry leaders build authority, grow visibility, and become unmistakable in their market.

🔗Learn more: https://gritblueprint.com
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch

This week Stefanie has Cory Charles on the podcast. 

In a world that thrives on the status quo, Cory Charles redefines what transformation means. He’s spent nearly two decades empowering leaders and teams to break free from conventional thinking. By merging bold creativity with practical growth strategies, Cory helps organizations unlock their potential and achieve unprecedented success.

LINKS

https://linktr.ee/KXNG.CHARLES.III

www.superheromindset.co

https://www.linkedin.com/in/cory-charles/

Build Authority. Gain Visibility. Drive Growth.

You do great work. The right people should know it.

Grit Blueprint helps building industry companies and leaders build authority, increase visibility, earn trust, and turn that trust into revenue.

📅 Book a Strategy Call

Ready to become more visible, more trusted, and easier to choose?

https://meetings-na2.hubspot.com/stefanie-couch

📧 Join the Newsletter

Get practical strategies and tools to build your authority, grow your visibility, and strengthen your business.

https://421r60.share-na2.hsforms.com/2RMwQMXe2QLyk3sl9dv2gXQ

🎥 Watch More Grit Blueprint

Subscribe for honest conversations and growth strategies for the building industry.

https://www.youtube.com/@stefaniecouch

🚀 About Stefanie Couch

Stefanie Couch is the founder of Grit Blueprint and a third-generation building industry professional.

Grit Blueprint helps manufacturers, distributors, dealers, service providers, and industry leaders build authority, grow visibility, and become unmistakable in their market.

🔗Learn more: https://gritblueprint.com
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch

Stacy is a best-selling author, book coach, and speaker on a mission to help leaders clarify their ideas and harness their unique story to make an impact. Her background includes impacting more than 100 books in her 14-plus years in publishing; ghostwriting for a Nobel Prize winner in medicine; and leading as executive editor of Sam’s Club’s Healthy Living Made Simple, a publication that reached around 11 million readers. Stacy’s work and writing have been featured in Yahoo!, Inc., Insider, Publisher’s Weekly, and the TEDx stage. Stacy is also the host of the podcast Beyond Better and holds a master’s in writing and editing from the University of Cincinnati.

Learn more at www.stacyennis.com

Instagram: @stacyennis

LinkedIn: Stacy Ennis, M.A. 

Website: https://stacyennis.com/

Podcast: Beyond Better with Stacy Ennis

Build Authority. Gain Visibility. Drive Growth.

You do great work. The right people should know it.

Grit Blueprint helps building industry companies and leaders build authority, increase visibility, earn trust, and turn that trust into revenue.

📅 Book a Strategy Call

Ready to become more visible, more trusted, and easier to choose?

https://meetings-na2.hubspot.com/stefanie-couch

📧 Join the Newsletter

Get practical strategies and tools to build your authority, grow your visibility, and strengthen your business.

https://421r60.share-na2.hsforms.com/2RMwQMXe2QLyk3sl9dv2gXQ

🎥 Watch More Grit Blueprint

Subscribe for honest conversations and growth strategies for the building industry.

https://www.youtube.com/@stefaniecouch

🚀 About Stefanie Couch

Stefanie Couch is the founder of Grit Blueprint and a third-generation building industry professional.

Grit Blueprint helps manufacturers, distributors, dealers, service providers, and industry leaders build authority, grow visibility, and become unmistakable in their market.

🔗Learn more: https://gritblueprint.com
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch

Ross Brouse is the founder of Continuous Threat Check, a comprehensive and structured diagnostic tool designed to identify hidden gaps in your technology. Since its inception in 2018, Ross has engaged with hundreds of IT professionals, helping them uncover vulnerabilities that lead to unnecessary disruptions and frustrations.

The Continuous Threat Check provides more than just peace of mind; it offers a clear roadmap for addressing IT vulnerabilities. This ensures businesses can avoid downtime, reduce the risk of cyber-attacks, and prevent financial losses.

Ross's expertise spans across various domains, including cybersecurity, data security, network security, information technology, cloud computing, healthcare compliance, and healthcare practices. His deep understanding of infrastructure, leadership, business operations, networking, and IT edutainment positions him as a trusted guide for IT teams and professionals seeking to optimize their technology and safeguard their operations.Ross Brouse's mission is clear: to help businesses identify their technology gaps and provide actionable steps to fill them, ensuring optimal performance and security. Ask Ross how his expertise can help your business meet its potential by eliminating technology vulnerabilities.

Build Authority. Gain Visibility. Drive Growth.

You do great work. The right people should know it.

Grit Blueprint helps building industry companies and leaders build authority, increase visibility, earn trust, and turn that trust into revenue.

📅 Book a Strategy Call

Ready to become more visible, more trusted, and easier to choose?

https://meetings-na2.hubspot.com/stefanie-couch

📧 Join the Newsletter

Get practical strategies and tools to build your authority, grow your visibility, and strengthen your business.

https://421r60.share-na2.hsforms.com/2RMwQMXe2QLyk3sl9dv2gXQ

🎥 Watch More Grit Blueprint

Subscribe for honest conversations and growth strategies for the building industry.

https://www.youtube.com/@stefaniecouch

🚀 About Stefanie Couch

Stefanie Couch is the founder of Grit Blueprint and a third-generation building industry professional.

Grit Blueprint helps manufacturers, distributors, dealers, service providers, and industry leaders build authority, grow visibility, and become unmistakable in their market.

🔗Learn more: https://gritblueprint.com
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch

Stefanie's guest this week is Andrew Brown.

Andrew is the CEO and co-founder of Toolfetch, an extensive online eCommerce platform specializing in tools, equipment, and safety supplies for the industrial and construction supply industries. Founded alongside his brother, Toolfetch has grown into one of the largest suppliers in the sector, boasting over 6,000 partnerships with top industry brands and a catalog of more than 2,000,000 products available for rapid shipment. Andrew is also a LinkedIn influencer in the trades and the host of the podcast "The Lost Art of Skilled Trades," where he shares insights and stories to further support and promote the skilled trades industry.
Andrew's commitment to the trades was profoundly influenced by his experiences on September 11th, 2001. At 23 years old, he witnessed the devastating attacks in New York City and felt compelled to help. Volunteering at ground zero, he was moved by the dedication of EMS workers, firefighters, and tradespeople. This experience inspired him to advocate for the trades and honor those who contribute tirelessly to their communities. Leaving his IT job, Andrew dedicated himself to building Toolfetch and promoting the skilled trades through the Skilled Trades Advisory Council Foundation (STAC), an organization he co-founded to raise awareness and create opportunities in essential professions such as electrical, plumbing, HVAC, and construction.

Build Authority. Gain Visibility. Drive Growth.

You do great work. The right people should know it.

Grit Blueprint helps building industry companies and leaders build authority, increase visibility, earn trust, and turn that trust into revenue.

📅 Book a Strategy Call

Ready to become more visible, more trusted, and easier to choose?

https://meetings-na2.hubspot.com/stefanie-couch

📧 Join the Newsletter

Get practical strategies and tools to build your authority, grow your visibility, and strengthen your business.

https://421r60.share-na2.hsforms.com/2RMwQMXe2QLyk3sl9dv2gXQ

🎥 Watch More Grit Blueprint

Subscribe for honest conversations and growth strategies for the building industry.

https://www.youtube.com/@stefaniecouch

🚀 About Stefanie Couch

Stefanie Couch is the founder of Grit Blueprint and a third-generation building industry professional.

Grit Blueprint helps manufacturers, distributors, dealers, service providers, and industry leaders build authority, grow visibility, and become unmistakable in their market.

🔗Learn more: https://gritblueprint.com
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch

This week's guest is Laura Workman.

Laura is the CEO and founder of Thrive Leadership Coaching and the Hire & Thrive program, where she transforms leaders and organizations to reduce burnout and increase profitability. With over twenty years of experience, Laura excels in turning around sales and operations to boost profitability, enhance employee engagement, and improve brand image.

Laura offers innovative consulting and coaching solutions to help businesses grow and succeed. She focuses on transforming the employee experience and cultivating a strong organizational culture through strategic people practices and transformational coaching.

At Thrive Leadership Academy, Laura provides services such as Inspired Leadership Training, Talent Optimization, Employee Engagement, Culture Transformation, Performance Management, and Executive Coaching.

Join Laura as she shares insights and strategies for business success. Visit www.lauraworkman.com to learn more and connect with her.

Build Authority. Gain Visibility. Drive Growth.

You do great work. The right people should know it.

Grit Blueprint helps building industry companies and leaders build authority, increase visibility, earn trust, and turn that trust into revenue.

📅 Book a Strategy Call

Ready to become more visible, more trusted, and easier to choose?

https://meetings-na2.hubspot.com/stefanie-couch

📧 Join the Newsletter

Get practical strategies and tools to build your authority, grow your visibility, and strengthen your business.

https://421r60.share-na2.hsforms.com/2RMwQMXe2QLyk3sl9dv2gXQ

🎥 Watch More Grit Blueprint

Subscribe for honest conversations and growth strategies for the building industry.

https://www.youtube.com/@stefaniecouch

🚀 About Stefanie Couch

Stefanie Couch is the founder of Grit Blueprint and a third-generation building industry professional.

Grit Blueprint helps manufacturers, distributors, dealers, service providers, and industry leaders build authority, grow visibility, and become unmistakable in their market.

🔗Learn more: https://gritblueprint.com
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch