In this episode Tony Galbreath gives us the detailed route he blazed through college, finding work he is truly passionate about, and eventually becoming Creative Director at American Outdoor Brands—where he oversees creative teams for 21 different brands. Tony shares his views on what he feels it takes to break into the space in this day and age. He also offers up a few insider tips for what does and does not work well in the current state of the industry. His unique experience and viewpoint stems from managing creative on industry brands such as Bubba, Schrade, Bog, Hooyman, Thompson/Center, Caldwell, and Smith & Wesson.