Macro is a multiplatform company founded by Charles D. King and dedicated to celebrating the voices of people of color in film, television and digital media. On this episode, Macro’s Chief Strategy Officer and Chief Financial Officer, Eric Briggs, breaks down the company leadership, strategy, successes and challenges. He starts off diving into the history of the company, which all began with King’s vision (5:03). Briggs then breaks down the company’s three verticals and how each cater to Macro’s success (13:53), albeit through judicious deployment of capital (21:02). He recalls the company’s first foray into film with massively successful movies like “Fences” and “Mudbound” (25:12), which catapulted Macro’s success. He also explains how the company is affected by the 20+ list of distribution platforms today (34:47) and how leadership goes about choosing which platforms are better for which project (36:26). Finally, Briggs dives into the importance of providing a holistic experience (49:19) and some of the biggest obstacles Macro has faced to date (58:26). Tune in for all of this and more!
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