Dan Granger is the founder and CEO of Oxford Road, a performance marketing agency specializing in advertising on radio, television, podcasts and YouTube. He opens up about the big lesson he learned from his very first ad campaign (13:30), and how Adam Carolla influenced the genesis of Oxford Road (21:10). Granger explains what he got right in starting his company (30:50) and the advice he can give after one of his biggest mistakes (36:49). He also dives into the future landscape of performance marketing (40:24) and how it’s influencing big brands across the board (46:12).

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Jason MaynardLinkedIn: https://www.linkedin.com/in/jasonamaynard/ (https://www.linkedin.com/in/jasonamaynard/) Twitter: https://twitter.com/jasonamaynard (https://twitter.com/jasonamaynard)

(https://twitter.com/jasonamaynard)Dan GrangerLinkedIn: https://www.linkedin.com/in/dangranger/Oxford Road: http://oxfordroad.com/ (http://oxfordroad.com/)

(http://oxfordroad.com/)Grow WireLinkedIn: https://www.linkedin.com/company/grow-wire/ (https://www.linkedin.com/company/grow-wire/) Twitter: https://twitter.com/GrowWire (https://twitter.com/GrowWire) Instagram: https://www.instagram.com/growwire/ (https://www.instagram.com/growwire/) Facebook: https://www.facebook.com/GrowWire/ (https://www.facebook.com/GrowWire/)

Clara Shih is the founder and CEO of Hearsay Systems, a two-time author and a current board member of Starbucks. She provides advice from her own experience on starting Hearsay (14:16) and specifically dives into the importance of focusing your efforts on just one goal—even if it means pivoting (18:43). Shih also explains what it means to have a successful relationship with your board (20:48), noting three steps you can take to help get you there (37:41).

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Jason MaynardLinkedIn: https://www.linkedin.com/in/jasonamaynard/ (https://www.linkedin.com/in/jasonamaynard/) Twitter: https://twitter.com/jasonamaynard (https://twitter.com/jasonamaynard)

Clara ShihLinkedIn: https://www.linkedin.com/in/clarashih/ (https://www.linkedin.com/in/clarashih/) Twitter: https://twitter.com/clarashih (https://twitter.com/clarashih)

Grow WireLinkedIn: https://www.linkedin.com/company/grow-wire/ (https://www.linkedin.com/company/grow-wire/) Twitter: https://twitter.com/GrowWire (https://twitter.com/GrowWire) Instagram: https://www.instagram.com/growwire/ (https://www.instagram.com/growwire/) Facebook: https://www.facebook.com/GrowWire/ (https://www.facebook.com/GrowWire/)

Sean Atkins is a leader at the intersection of consumer behavior shifts, technology and digital media with experience at companies like MTV, Disney, Discovery and HBO. Atkins recounts the game-changing takeaway he learned early on in his career at Disney (8:20) and later, during the seven years he held a leadership position at Discovery (26:41). He reveals the challenge that eventually led to Yahoo’s downfall (21:20), and how companies can program for secular shifts (30:37). Finally, Atkins dives into the media world right now (36:17) and where the future of consumer behavior is headed (38:40).

Hiring and retaining talent in today’s world is harder than ever. So how do companies overcome the challenges associated with that? Jim Jonassen—an executive recruiter and talent acquisition expert who runs the premiere recruiting firm, JJA Venture Search—joins us on this episode of the Grow Wire Podcast to answer just that. He breaks down some of the biggest mistakes he sees first-time CEOs make when starting to grow their head count (17:41), and why he believes a business leader needs to wait until a near-breaking point before hiring more execs (33:24). He also provides real-life examples of companies who’ve hired and retained amazing employees (32:00) and why transparency is the key to doing that (26:48). Finally, Jonassen leaves us with one major piece of advice about the amount of time CEOs need to spend on recruiting, and let’s just say it’s probably going to shock you (40:31).

Follow Us:Jim JonassenLinkedIn: https://www.linkedin.com/in/jimjonassen/ Twitter: https://twitter.com/jimjonassen

Jason MaynardLinkedIn: https://www.linkedin.com/in/jasonamaynard/ Twitter: https://twitter.com/jasonamaynard

Grow WireLinkedIn: https://www.linkedin.com/company/grow-wire/Twitter: https://twitter.com/GrowWireInstagram: https://www.instagram.com/growwire/Facebook: https://www.facebook.com/GrowWire/

Charles Wachter is an experienced content creator, having executive produced hit shows like Fear Factor, Planet of the Apps, Fashion Star, Food Revolution and more. He’s in the middle of this massive shift away from classic distribution, and therefore, he’s challenged with finding the right balance of marketing at the intersection of technology and branding. He specifically dives into the effects of OTT platforms like Netflix and Amazon (17:06), and how companies will need to establish innovative ways of branding due to the changes associated with them (23:15).  Hear about his experience creating a show with Apple (29:15) and the impact social media has on content distribution (44:58). Finally, Wachter provides one of the biggest lessons he’s learned throughout his career with a piece of advice that reaches far beyond the entertainment industry (48:03).

Follow Us:Charles WachterLinkedIn: https://www.linkedin.com/in/charles-wachter-b406bb3/IMDB: https://www.imdb.com/name/nm1316160/

Jason MaynardLinkedIn: https://www.linkedin.com/in/jasonamaynard/ Twitter: https://twitter.com/jasonamaynardGrow Wire

LinkedIn: https://www.linkedin.com/company/grow-wire/Twitter: https://twitter.com/GrowWireInstagram: https://www.instagram.com/growwire/Facebook: https://www.facebook.com/GrowWire/

If you don't have a story, your company can't be aligned under one mission, and if you don’t have alignment between each department, you simply won't succeed. Period. Fortunately, on this episode of The Grow Wire Podcast, we've got a guest who can help you with that. Kevin Maney is an award-winning technology writer and author who's worked with massive brands—Cisco and IBM, to name a few—and has mastered the art of category design. Listen as he explains the triangle of checks and balances that are necessary to become a category king (23:00), and why storytelling—especially within your company—is a key factor in doing that (55:17). He also discusses how new technologies, like AI, are affecting major industries and allowing smaller, unscaled companies to out-maneuver the giants (31:28).

Follow Us:Kevin ManeyLinkedIn: https://www.linkedin.com/in/kevinmaney/Twitter: https://twitter.com/kmaney

Jason MaynardLinkedIn: https://www.linkedin.com/in/jasonamaynard/ Twitter: https://twitter.com/jasonamaynard

Grow WireLinkedIn: https://www.linkedin.com/company/grow-wire/

Twitter: https://twitter.com/GrowWireInstagram: https://www.instagram.com/growwire/Facebook: https://www.facebook.com/GrowWire/

It feels as though we can’t have a conversation about business these days without hearing the buzzwords "cryptocurrencies," "blockchain," "AI" and so on and so forth. But how will the adoption of these new technologies affect your business? We sat down with Sand Hill East CEO Andy Brown to discuss those technologies (29:20), how consumer behavior has changed dramatically (22:04), and what all of these shifts mean for the future of business (42:11).

Follow Us:Andy BrownLinkedIn: https://www.linkedin.com/in/andybrown63/Twitter: https://twitter.com/GunnerBrown

Jason MaynardLinkedIn: https://www.linkedin.com/in/jasonamaynard/ Twitter: https://twitter.com/jasonamaynard

Grow Wire

LinkedIn: https://www.linkedin.com/company/grow-wire/Twitter: https://twitter.com/GrowWireInstagram: https://www.instagram.com/growwire/Facebook: https://www.facebook.com/GrowWire/

What happens when something you've worked so hard to build and grow comes crumbling down? How do you come back after falling from one of Silicon Valley's "darlings" to a pariah, almost overnight? On this episode, tech entrepreneur Narinder Singh explains how he went through all of that and more following the dot-com crash (11:55). Find out how he rose from the ashes to build a successful company using the lessons he learned from failure (24:15), why he doesn't think you should take all business advice (29:30) and the hilarious backstory behind one very expensive sushi dinner with our host Jason Maynard (33:10).

Follow Us:Narinder SinghLinkedIn: https://www.linkedin.com/in/narinder/Twitter: https://twitter.com/singhns

Jason MaynardLinkedIn: https://www.linkedin.com/in/jasonamaynard/ Twitter: https://twitter.com/jasonamaynard

Grow Wire

LinkedIn: https://www.linkedin.com/company/grow-wire/Twitter: https://twitter.com/GrowWireInstagram: https://www.instagram.com/growwire/Facebook: https://www.facebook.com/GrowWire/

Listen to his advice on following your gut—even if it means quitting a job—(6:00), the importance of building a foundation to properly run a startup (25:55), and why he emphasizes mindset in the equation of people, process and technology (38:40).

Check out more from Jason here on his website: http://www.jasonaverbook.com/ (http://www.jasonaverbook.com/)

Follow Us:Jason AverbookLinkedIn: https://www.linkedin.com/in/jasonaverbook/Twitter: https://twitter.com/jasonaverbook

Jason MaynardLinkedIn: https://www.linkedin.com/in/jasonamaynard/ Twitter: https://twitter.com/jasonamaynard

Kendall Fisher LinkedIn: https://www.linkedin.com/in/kendallfisher07/Twitter: https://twitter.com/KendallDeesOnIt

Grow Wire

LinkedIn: https://www.linkedin.com/company/grow-wire/Twitter: https://twitter.com/GrowWireInstagram: https://www.instagram.com/growwire/Facebook: https://www.facebook.com/GrowWire/