The GrowRich Podcast by Tech Help Canada

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Many new businesses have to perform cold outreach and even for established companies, cold email is still an important marketing activity. The number one mistake people make is reaching out to the wrong prospects. In this episode, I discuss how to know you're reaching the right prospects or decision-makers and how to find them.

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In this episode, I discuss two things you can do when your budget is too low to fund an SEO link building campaign.

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Today every business needs a website but sadly, too many are still investing in other platforms. In this episode, we dive into why it's critical to focus resources on growing your website - a platform you 100 percent control. 

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Cold emailing is one of those things entrepreneurs, marketers, and businesspeople often have to do. Sometimes the only way to get a business off the ground is by cold emailing potential customers. I go through cold email outreach statistics in this episode.

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a) Stay calm no matter what. Vent in private or speak to a friend. 
b) Practice active listening. Pay attention to their issues so you can respond appropriately. 
c) Reply to their messages on time. Don’t wait and hope the issue will go away. 
d) Take time to understand both sides of the problem. 
e) Offer a resolution to the problem that benefits the customer and your business in some way. 
f) Review what went wrong and learn from it. Find out where you may have messed up and vice versa. 
g) Know when to cut your losses. Sometimes you’ll have to take a hit, whether monetary or otherwise. 
h) Know when to fire a client. Refer them to someone else if you can. 

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Hanging around negative people affects our outcomes in life. Negativity also kills creativity. Spend enough time entertaining negative thoughts and it becomes near impossible to be creative, which is essential as an entrepreneur or businessperson. Some reports even suggest that several medical issues are caused by negativity. Both positivity and negativity can rewire the mind, making it easier to dwell on either thought patterns at length. Fortunately, the cure for negativity is learning how to be positive.

Book Discussed in This Episode
Mindset: The New Psychology of Success - https://amzn.to/2nbt1OB

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Programmatic TV is the automated buying and selling of broadcast ads but also merges aspects of digital advertising with TV. For example, programmatic advertising allows advertisers to launch programmatic ad campaigns while broadcasting TV. That means viewers can receive your ad while watching TV.

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Webmasters are able to qualify certain links on their sites. This is a way of telling Google about the nature of your relationship with the linked page. Until now, the only rel attribute available for qualifying links was "nofollow". Today I discuss UGC and Sponsored link attributes.

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Today I discuss two questions I received on Quora and they are as follows. Why does Google change its algorithm causing certain sites to disappear from search results over time? Does capitalization matter in SEO? These are good questions and my answers may surprise you.

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Today I discuss the most important GSC (Google Search Console) metrics to look at. GSC has a lot of information you can analyze but focusing on the wrong things will waste time and may impact SEO negatively.

Related resource >> Best Wordpress SEO Plugins: https://www.techhelp.ca/wordpress-seo-plugins/