We’re joined by Ben Rhodes, Brand Director at Phoenix Group. In three years, Ben has built a team from scratch, redefined the company's corporate presence, developed an award-winning sonic identity and established the organisation as a standard-bearer of purpose-driven marketing, tackling essential societal challenges head-on. Join us as we explore his transformative journey and gain insights into how Ben is forging new paths in the financial services marketing landscape.

We’re joined by Nicola Constantinou, UK Channel Marketing Manager at Vanguard and the brains behind Vanguard Active's innovative Tough Mudder campaign. We discuss how this groundbreaking campaign has reshaped the way financial services engage with professional audiences and how her foresight and creativity in blending the rigorous world of financial investments with the physical challenge of Tough Mudder have set new benchmarks in experiential marketing within the industry.

We’re joined by Laura Brown, Global Marketing Director at M&G Investments. With a unique ability to blend business acumen with creative marketing, Laura has successfully led teams across investment marketing and strategic planning for over a decade. We discuss how her strategic approach is infused with an entrepreneurial spirit, honed during her confectionery trailblazer days, and how this has helped her steer M&G’s marketing to drive growth and innovation.

We’re joined by Filippo Stefanelli, CMO at Moneyfarm. With a 15-year journey in financial services marketing, Filippo has spearheaded innovative B2C initiatives as well as multimillion-dollar campaigns - amplifying AUM by over $1BN.

An expert in the art of brand storytelling and product UX, we discuss how his background has influenced product development and customer conversion at Moneyfarm, which strategies have accelerated growth and the future of financial services marketing.

We’re joined by Malcolm Fried, Chief Marketing Officer at Ninety One. Previously CMO at Investec, Malcolm oversaw the transition of Ninety One as it demerged from Investec in 2020.

Today, Malcolm is responsible for leading Ninety One’s global marketing efforts across investment marketing, brand, marketing operations, digital strategy and corporate communications.

Listen now to hear Malcolm’s take on ‘colouring in’, strong branding and how investment marketing compares to other sectors.

In this episode we’re joined by Nick Laws, Head of Marketing, Content & Creative Services at NEST, National Employment Savings Trust. With over seven years at the helm, Nick has been instrumental in the extraordinary growth of the NEST brand: membership to the pension scheme has grown by 344% and AUM by over 1600%.

But its success isn’t just down to its scale, for the last five years running it’s received a 5 star rating from Defaqto for workplace pensions. Listen now to find out how they have been leveraging the role of inertia, perfecting the art of ‘Test and Learn’ methodology and focussing on the brand’s accessibility and trust-building efforts.

In this episode, David is joined by Jasper Martens, Chief Marketing Officer of PensionBee.

Jasper is a passionate advocate for change in the world of pensions. He is steering the course of PensionBee with a firm determination to rekindle the significance of pensions in people’s lives. Jasper recognises that while pensions may have been seen as complex and perhaps mundane in the past, they hold the key to securing a bright and fulfilling future.

Tune in to discover the incredible journey of PensionBee, as they've evolved from a plucky startup to becoming an industry-leading pension provider, redefining the way people perceive and engage with their retirement plans.

In our 4th episode, we're joined by Leanne Barnham, Global Head of Marketing at Brooks Macdonald, who has more than 15 years experience in investment management and a deep knowledge of marketing in this sector. A recent press release stated that Leanne is responsible for driving the marketing strategy and execution, supporting Brooks Macdonald’s medium-term ambition to become a top five wealth manager within the UK and Crown Dependencies.

Leanne has hit the ground running and talks us through both the opportunity for Brooks Macdonald and the marketing strategy that she has put in place on this exciting growth stage of the business.

In the third episode of The Growth Engine, our host, David Hunstone, CEO of Hub, is joined by BNY Mellon Marketing Consultant, Charlotte Lamb. With an illustrious career spanning over two decades, Charlotte has honed her expertise in orchestrating teams and spearheading campaigns within the investment management realm.

Charlotte delves into the intricate world of demand generation marketing strategies, shedding light on how this approach has significantly elevated BNY Mellon's overall marketing performance. She discusses their process of enhancing audience engagement through laser-focused targeting strategies tailored to diverse audiences, considering nuanced cultural differences across regions.

A native New Zealander, Andrew Kelly finished his education at the University of Otago. He headed to London and hit the ground running at Aberdeen Asset Management moving from Head of European Marketing to Head of Marketing- Americas, before taking the mantle of Global Head of Marketing. As Aberdeen Asset Management merged with Standard Life Aberdeen. Andrew continued in the role of Global Head of Marketing after a short stint as Head of CEO’s office. He has since joined Coller Capital as Head of Marketing.

Andy Johnston graduated from the University of Aberdeen with a postgraduate diploma in legal practice, Andy launched his career into the financial world at Standard Life UK, spending 8 years moving through the senior ranks before joining Aberdeen Standard Investments as Head of client and marketing strategy. He served as Chief, then Global Head of Marketing, and finally onto Global head of strategic clients. A total of 13 years of stewardship at Aberdeen standard investments. Andy splits his time as a board advisor at Aveni, an independent advisor to CEOs, and a non-executive chair at River and Mercantile.