Ever wondered what it really takes to build a creative business from the ground up, spanning two continents? This episode gets into the nitty-gritty with Rachelle Saevil of Saevil Row. Join us as Rachelle shares the inside story of her branding studio's journey, from its roots in Paris all the way to Sydney. We cover the surprising twists and turns she encountered along the way.

In this episode, we unpack:

The Saevil Row Story: Discover the inspiration behind the name and Rachelle’s bold leap of faith moving overseas to start it all. Plus, what it’s like running a business focused on tailor-made solutions for clients.

Real-World Challenges & Lessons: We get honest about the tough parts—like managing international finances and navigating tricky hiring situations. Rachelle also emphasizes the crucial role of mentorship, even if you don't always follow every piece of advice immediately.

Growth & Innovation: Hear how Rachelle leverages AI tools to keep her business innovative. You'll also learn how the power of simple word-of-mouth was a game-changer, nearly doubling her business in its early stages.

Rachelle brings a powerful and passionate message: trust your instincts and make things happen.

If you're looking for genuine experiences, practical advice, and a good dose of inspiration, this episode is for you.

Connect with Rachelle Saeville:

• Website: https://www.saevilrow.co/ 
• LinkedIn: https://www.linkedin.com/in/rachelle-saevil-03739510/ 

Instagram: https://www.instagram.com/rachellesaevil

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

This episode is all about finding your business niche and why it's a game-changer. I sat down with Joana Inch, co-founder of Hat Media, and she dropped some serious wisdom.

Joana's journey is powerful: from a general digital marketing agency to a specialized powerhouse in Account-Based Marketing (ABM) for B2B SaaS and tech. Think targeted. Think results. We dive deep into Hat Media's evolution, navigating economic shifts, and why a tight, adaptable team is non-negotiable. Joana explains exactly how ABM crushes traditional marketing by focusing on high-value accounts and building real relationships – a strategy many Australian companies are just waking up to.

We also tackle the future: AI's impact and why genuine connections will always win. Joana’s advice on identifying your ideal clients and crafting content that speaks directly to them is incredibly practical. This isn't just theory. It's your blueprint for focused growth.

Connect with Joana Inch:

• Website: https://hatmedia.com.au/
• LinkedIn: https://www.linkedin.com/in/joanainch/ 

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

You want to balance your business, family, and personal life? This episode of The Growth Equation is for you.

I'm talking with Jordan McFadyen, founder of Done By Nine. He’s living proof that you can build a successful business without sacrificing your freedom or family time.

Jordan literally started Done By Nine before his 9-to-5 job. That early ambition and focus on flexibility still drive his remote marketing agency today, even as he travels with his family. We get into the nitty-gritty:

• Building a business from the ground up.
• The ins and outs of managing a team and company culture.
• Navigating cash flow challenges.

All while "embracing the chaos" and always getting better.

We also dig into the impact of AI on marketing and why human-created content and trust are more important than ever.

Ready to design a business that fits your life, instead of the other way around? Tune in.

Connect with Jordan:

• Website: https://www.donebynine.com/ 
• Linkedin: https://www.linkedin.com/company/done-by-nine/ 
• Facebook: https://www.facebook.com/donebynine/ 

Instagram: @donebynine 

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

How can you leverage the evolving freelance market to supercharge your Australian business? That's what I explored with Kate Huber, founder of This is Rocket. She reveals how her company provides a unique solution for quickly finding skilled local freelancers when you're short on time or resources.

Kate brings a raw, honest perspective on the freelance world – the highs, the lows, the increased demand, and the constant search for experienced talent. Her commitment to fostering a strong freelance community is truly inspiring.

We also dive headfirst into AI, looking at how platforms like Claude are simplifying tasks such as blog writing. Kate's take? AI is an incredible enabler, designed to help us work more efficiently, not replace our roles. If you're seeking to streamline your operations, find top talent, or embrace innovation, this episode is a must-listen.

Connect with Kate Huber:

• Website: https://thisisrocket.com.au/ 

LinkedIn: https://www.linkedin.com/in/kate-huber-a1870b94/ and https://www.linkedin.com/company/this-is-rocket/

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Ready to really move the needle with video marketing and build long-term wealth?

In this episode of The Growth Equation, I sat down with Jacob Lawrence, founder of Fisheye, a standout video marketing agency based in Newcastle, Australia.

We unpack Fisheye’s fascinating journey from a clever name (inspired by a fisheye lens!) to becoming a leader in video marketing. We discuss the rapid evolution of video, including the shift to shorter, more organic content and the demand for faster-to-market media.

Jacob shares practical strategies for business owners:

• Diversifying revenue streams.
• Investing profits wisely.
• Even using your super fund to purchase commercial property.

He’s refreshingly candid about the challenges too—from the early long hours and navigating COVID-19, to mastering tax management. We also explore the future of video marketing, with Jacob’s take on how AI is enhancing, not replacing, creative work.

Connect with Jacob Lawrence

• Website: https://www.fisheyecreative.com.au/
• LinkedIn: https://au.linkedin.com/in/jacob-lawrence1
• Instagram: @jacobplawrence

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Just wrapped an awesome chat with Isaac Alexander, the brain behind Ape-x. We dove deep into what it really means to run a lean, focused, remote digital marketing agency, especially for high-ticket service businesses. Isaac started out ghostwriting blogs in Brisbane, but they found their sweet spot: SEO and PPC. That move? Game-changer. Narrowing their focus made all the difference, and working with the right clients is where the magic happens.

Isaac got real about the challenges too, sharing big lessons learned from saying "no" to projects that weren't a fit. That decision was huge for team morale and the quality of their work. We also talked AI, of course. Isaac broke down how they use it for content and research, but always, and I mean always, with a human touch.

If you're a business owner looking to refine your services, find the right clients, or get smart about AI, then this episode is for you. 

• Website: https://www.ape-x.com.au/ 
• Facebook: https://www.facebook.com/apexseoandppc 
• LinkedIn: https://au.linkedin.com/in/isaac-alexander-ape-x
• Instagram: @apexseoandppc

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Want a business that aligns with your values? Listen up. 

I sat down with Brian Meert, founder of AdvertiseMint, on The Growth Equation. We explored what it really takes to run a thriving business, especially in the ever-evolving marketing world.

Brian shares his journey from entertainment marketing to launching his own agency, even landing his former boss as his first client! His passion for marketing keeps him energized through constant industry shifts.

We dive into leading teams, navigating setbacks like COVID-19, and making tough decisions. Brian credits mentorship during his MBA for realizing his potential. He emphasizes hard work, delayed gratification, and long-term goals. That's golden. 💰

We also discuss AI, automation, and the shifting digital marketing landscape, including platforms like TikTok.

If you're looking to grow your business without losing sight of what truly matters, this conversation is essential.

Website: https://www.advertisemint.com/

LinkedIn: https://www.linkedin.com/in/brianmeert

AdvertiseMint on Instagram: https://www.instagram.com/advertisemint

AdvertiseMint on Facebook: https://www.facebook.com/advertisemint/

AdvertiseMint on Twitter (now X): https://twitter.com/advertisemint (though the search result for Brian's Twitter links directly to his personal, which is also: https://twitter.com/brianmeert)

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Sitting down with Rhys Southern for The Growth Equation was eye-opening. His story? It's the honest truth of building a business—the highs, the lows, the relatable journey we all face.

Rhys started with Facebook ads for real estate but quickly saw the real need: local businesses needed to be found on Google. He made the leap into SEO, helping plumbers, landscapers, and accountants get noticed online.

His genius move? Registering his business in both Australia and the Netherlands. This wasn't just paperwork; it unlocked global possibilities and fueled his team training for international growth. His European presence has paid off big time, even with an English-speaking team.

We also discussed AI in marketing. Rhys uses it for planning but stressed that the human touch is critical for content that truly resonates.

• Website: https://rhyssouthern.com/, https://tophillmarketing.com/
• Facebook: https://www.facebook.com/TopHillMarketing 
• LinkedIn: https://au.linkedin.com/in/rhyssouthern
• Instagram: @rhyssouthern, @tophillmarketing

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

You've got to hear my conversation with Tracie Parisi, the force behind Student Convert. She's cracked the code on how educators attract and convert inquiries into enrollments. Tracie's entrepreneurial path — from property to indoor play, now leading marketing innovation — is genuinely captivating.

We explored the cutting edge: how systems, automation, and AI are completely disrupting education marketing. Imagine tools like voice replication and AI agents making lead generation incredibly efficient. This is the new standard, and you need to know about it.

Tracie opened up about the tough stuff, too. We discussed the critical importance of clear agreements, safeguarding your intellectual property, and building a strong foundation with mentorship and community. These are lessons every entrepreneur needs.

She also highlighted the constant demands of leadership and maintaining emotional resilience. Her advice on managing your mindset and practicing self-care—especially for women balancing their journey—is both practical and deeply inspiring.

For anyone looking to future-proof their education business with innovative marketing and a strong mindset, this episode delivers. It's full of direct, actionable insights.

Connect with Tracie & Get Started:

• Website: https://studentconvert.com.au/ 
• LinkedIn: https://au.linkedin.com/in/tracieparisi 
• Instagram: https://www.instagram.com/tracie_parisi/ 

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

In this episode, I’m joined by Emily Fitton from Punch Buggy, and her story is one every entrepreneur can relate to. Emily walks us through the early days—late nights, small wins, and the leap from freelancing to running a full-fledged agency with her husband, Ryan. We talk candidly about the realities of scaling a team, managing stress, and why sometimes less really is more when it comes to business growth.

Emily shares how the Punch Buggy team weathered the storm during COVID-19, adapted to remote work, and found their sweet spot by focusing on Shopify. She also gives us a peek into the future of digital development, where AI is changing the rules and developers are shifting from coding to strategy.

Whether you’re on a journey to expand your business or just want to hear an honest founder’s perspective, this episode is packed with useful takeaways.

Follow Emily and Punch Buggy at:

Linkedin: https://au.linkedin.com/in/ecagriffiths

Website: https://www.punchbuggy.com.au/ 

Email: [email protected]

Instagram: @punchbuggyda

Connect with us. 👇

Evolve To Grow: https://m.mtrbio.com/evolve-to-grow