In this episode of The Growth Equation, I have a great chat with Andrew "Doza" Handosa, the founder of Geronimo Academy. Doza walks us through his incredible journey of building multiple F45 studios into seven-figure businesses, then shifting his focus to coaching other studio owners to achieve similar success.

We also dive into how he adapted during the pandemic by offering virtual workouts and renting out equipment, two moves that helped him stay connected with clients while keeping his business afloat. On top of that, Doza shares how he managed to skyrocket his free trial conversions from 20-30% all the way up to 80%. The key? Making the customer journey more engaging and building deeper connections with potential clients.

One of the gems Doza offers is his “Separation Sunday” tool, a simple yet powerful method to help you plan your week and find balance across work, wealth, personal life, and relationships. Throughout our conversation, Doza drives home the importance of valuing your time, learning and mastering key skills before you delegate, and always looking at challenges as opportunities to grow. Whether you run a studio, a small business, or are just starting out, this episode is packed with actionable tips and no-nonsense advice that you can apply right away.

Connect with Andrew "Doza" Handosa:

Website: https://thegeronimoacademy.com 

Instagram: @thegeronimoacademy and @hey.doza 

LinkedIn: https://au.linkedin.com/in/andrewhandosa

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

In this episode of The Growth Equation, I sit down with Sean Chaudhary, founder of Alchemy Leads, to talk about scaling a remote-first digital agency and leading with trust. From a solo start to a 35-person global team, Sean shares how he’s built a results-driven culture without micromanagement—and how integrating AI, cold outreach, and authentic branding has helped him stay ahead.

Whether you’re growing your team, refining your leadership style, or looking for fresh ways to generate leads, this episode is packed with practical insights you can apply right away.

Episode Highlights:

• How Sean scaled from a solo consultant to a 35-person remote agency
• Why trust and outcomes matter more than hours on the clock
• The role of AI in daily operations and staying competitive
• Lead gen strategies using cold emails, personalised video, and automation
• The impact of authentic personal branding on attracting ideal clients

Listen now and discover tools, resources, and real-world examples you can implement today.

Connect with Sean Chaudhary:

• LinkedIn: Sean Chaudhary
• Website: Alchemy Leads

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

Running a business isn't always smooth sailing—it comes with surprises, challenges, and valuable lessons. In this episode of The Growth Equation, I sit down with Matt Hodgson, founder of Bring Digital Performance, to dive into his entrepreneurial journey and the insights he’s gained along the way.

Matt has been working in SEO since before Google existed, and today, his business specializes in digital performance, helping clients with SEO and paid search strategies. We explore his path from leaving a role at Similar Web to identifying a gap in the market and launching his own company, focusing on transparency and integrity in the industry.

Matt shares how he approached team growth, the unexpected hurdles—including financial setbacks—and the crucial role of invoicing and payment management. We also discuss how AI is reshaping business strategy, where its real advantages lie, and why Bring Digital Performance chooses not to use AI for content generation.

Beyond business strategy, Matt opens up about work-life balance, productivity struggles, and the mindset shifts that have helped him maintain his focus. His advice for entrepreneurs? Be transparent, focus on what you can control, and keep moving forward.

Tune in to hear his story and get practical takeaways for building a resilient business.

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

In this episode, I had the real pleasure of speaking with Matt Jones from Tradie Web Guys. Matt’s journey is a cracking example of what happens when hands-on experience meets digital innovation. Starting out as a plumber, Matt transitioned into the world of marketing and tech, ultimately building a successful agency dedicated to helping trades-based businesses grow and thrive online.

We unpacked his path from the job site to the digital space, exploring the pivotal moment when he realised his passion for marketing and how it could transform the trade industry. Matt shared some brilliant insights on using AI and automation to streamline marketing efforts as an absolute game-changer for time-poor business owners.

We also chatted about the power of podcasting for building authority and trust, and how creating value-rich content can deepen your connection with your audience. Another big theme we covered was building and managing remote teams. Matt offered down-to-earth advice on communication, delegation, and maintaining a strong culture, even when your team’s spread out across the map.

This conversation is full of practical strategies for tradies (or any business owner, really) looking to make the shift from working in the business to leading it strategically. Matt also shared his go-to tools and resources, and how he’s cultivated a supportive, engaged community around his brand.

If you're a tradie looking to scale, or an entrepreneur wanting to better understand digital marketing and team leadership, this episode is packed with gold.

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

What does it really take to evolve from a generalist design studio into a razor-sharp brand consultancy? In this engaging episode, John Reid, the founder of Love Hate Design, unpacks the lessons learned from 18 years in the industry.

We unpack the foundational principles that drive his work, starting with the power of a clear brand message. For John, it’s not just about attracting the right clients; it’s about creating a lens for every business decision. He dives into the importance of truly understanding client needs, maintaining open communication, and, when necessary, having the integrity to walk away from misaligned partnerships.

Our conversation also touches on the challenges of leading a remote team. John offers practical strategies for maintaining clarity and momentum using tools like Zoom and visual frameworks. We also discuss a critical yet often overlooked topic: financial resilience. John explains how building a cash buffer can help business owners weather the inevitable ups and downs.

At its heart, this episode is about alignment—between your brand, your clients, your team, and yourself. John’s honest reflections are a reminder that growth isn’t just about doing more—it’s about doing what’s right.

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

In this engaging conversation on The Growth Equation, I had the pleasure of speaking with Dave Levett, the driving force behind Murmur, a thriving media and marketing agency right here in Australia. Dave shared the interesting story behind Murmur's name, inspired by a moment of reflection during a trip to Croatia. We delved into his career path, which took him from the bustling media scene in London with Sky UK to the leap of faith in starting his own consultancy that ultimately blossomed into Murmur.

Dave recounted Murmur's impressive journey, highlighting their evolution from a strategic focus to embracing performance marketing and now adopting a comprehensive full-funnel approach for their clients. He proudly spoke about the recognition they've received for their data-centric work. A key theme that emerged was Murmur's strong emphasis on fostering a collaborative team environment and the critical importance of continuous learning and staying agile, especially when facing unexpected challenges like the recent pandemic. We also explored Dave's perspective on truly measuring marketing success, with a particular focus on the power of marketing mix modeling to gain a holistic understanding, and his cautious view on over-relying on metrics like ROAS in isolation. Towards the end of our chat, we touched on the ever-present challenge of maintaining a healthy work-life balance, particularly the desire to be more present at home with young children, a sentiment I'm sure many entrepreneurs can relate to. We wrapped up by discussing the role of AI, the necessity of staying curious, and the value of decisive action in the business world – sometimes, making a decision, even if imperfect, is far better than staying stagnant.

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

In this episode of The Growth Equation, I sit down with Jens, the founder of Good Viking, a creative agency based in Auckland, New Zealand. Jens shares his fascinating journey from working at major television networks across London, Sydney, and New Zealand to launching his own business during the pandemic after unexpectedly losing his job.

Together with his partner Sarah Finney, Jens has built Good Viking around a lean freelance model, tapping into a global network of creative talent rather than carrying the overhead of permanent staff. We explore how this approach has allowed them to stay nimble while delivering high-quality creative direction, graphic design, branding, and marketing strategy to their clients.

During our conversation, Jens offers candid insights about the creative industry's evolution, including his perspective on AI's role in creative work. What stands out is his commitment to continuous learning and adaptation, balanced with a refreshing view on work-life harmony. Whether you're in a creative field or simply interested in alternative business models, Jens' story demonstrates how industry expertise, relationship-building, and flexibility can create business resilience even during challenging times.

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

In this episode of The Growth Equation, I chat with Matt Bijarchi, founder and sole operator of West Hollywood’s creative production company, Blend. Matt walks me through his bold pivot from a traditional, partner-driven agency to a nimble one-person corporation focused exclusively on video and content creation. We dive into his unique hybrid model, part agency, part production house, and how he’s leveraged lean processes to deliver high-value, non‑union work directly to clients. Along the way, Matt shares how he navigated the post‑pandemic shakeup, why speed to market and agility are no longer optional, and how he’s fine‑tuned his pricing strategy to reflect the premium results his clients expect.

Throughout our conversation, Matt doesn’t shy away from the realities of business development: the exhilarating peaks, the challenging troughs, and the constant need for self‑promotion in a crowded industry. We explore the emerging role of AI in creative production, the art of surviving by adapting to shifting client preferences, and the power of confident pricing to sustain growth. If you’re running, or dreaming of running a service business, there’s plenty here to inspire and inform.

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

This episode of The Growth Equation brings you inside the minds of Jason and Brenden, co-founders of Andzen, an email marketing and automation agency with a truly global footprint. Host Tristan Wright explores how they navigated the leap from corporate acquisition to startup life, and how they’ve used data, culture, and emerging tech to drive long-term agency success.

Jason and Brenden talk openly about the stress and strategy of running a global marketing agency across Australia, the Philippines, and the US. They reflect on the importance of financial forecasting, the emotional toll of right-sizing during downturns, and how having the right advisors helped them avoid catastrophe. They also discuss the evolving role of AI in marketing—specifically how it’s helping Andzen speed up copywriting, automate documentation, and unlock smarter insights from client data.

If you’re interested in AI for agencies, building culture in remote teams, or learning what it really takes to scale a service business, this conversation is a must-listen.

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow

In this episode of The Growth Equation, listeners are invited into the journey of Matthew Pezzimenti, founder of Conversion Kings, as he shares the real story behind building a thriving marketing agency. Matthew discusses how his early inspiration from "The 4-Hour Work Week" quickly gave way to the demanding reality of 80-hour work weeks, and he reveals the hard lessons learned about the difference between chasing revenue and achieving sustainable profitability.

Throughout the conversation, Matthew unpacks the challenges of managing a growing team, especially when high performers threaten company culture. He emphasizes the critical role of continuous learning and process optimization in long-term success. The episode also explores how Conversion Kings refined its pricing and delivery models over time, offering actionable insights for anyone looking to build a resilient and profitable business.

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Evolve To Grow: https://m.mtrbio.com/evolve-to-grow