The Growth Equation

In today's episode of the growth equation we got to switch things up an interview our co-host Rahul Goel, founder of Pheedloop. 

Rahul takes us inside the mind of a founder building a fast growing bootstrapped company.  He has a very interesting perspective about scaling and building a company from the ground up. 

We will cover: 

• How Rahul thinks about building culture within PheedLoop 
• How important it is to be customer focused 
• The story of how PheedLoop came to be 
• The first steps of bootstrapping a company 

Have you ever wondered how organizations disrupt themselves and create digital transformation?

Well In Today's episode of the Growth Equation we had the pleasure of bringing on Pansy Lee, Director of Product & Design at Maple Leaf Sport & Entertainment's Digital Labs. Pansy talks about how MLSE is leading the way in digital transformation within the sports & entertainment industry. She goes deep on how you make the customer the center of everything you do and focus on the problem and not the solution. 

So of the other things we covered: 

• Understand how and what MLSE is doing to transform their fan experience 
• How do you create a customer focused culture 
• As a tech community how can we be more inclusive 

Growth is fundamental to a company's survival. To compete in today's crowded business environment, it is vital for companies to implement powerful strategies that drive healthy and sustainable growth. Successful growth strategies start with a framework tailored to your product and target audience that will increase your user base & activation rate. 

In today's episode of The Growth Equation we are joined by growth SAAS expert, Ramli John. Ramli is a growth expert focusing on helping start-ups scale.  He discussed a wide variety of topics such as, what is growth, The concept of product led growth, How to build the right growth framework, What he sees some start-ups do well and where they need to improve, etc. If you want to hear from am experienced growth expert then this episode is for you.  

Building a successfully marketing engine is key to scaling any company. People tend to only think paid marketing is the key to generating traffic to your product. Products are built for channels and if you don't do this in the right way then you become to reliant on paid marketing channels, which are increasing getting more and more expensive.  That is why it is becoming more and more important to find a channel that is cost effective for you to have proper unit economics as you scale your business.   

In this episode you will learn from Vedran Rasic the CMO of Autoklose

• How you find the right marketing channels early on to scale 
• How to build up your content strategy in a really fast way 
• How to build a remote first company 

Many people wonder what is the process like for founders to lead a company from inception to becoming acquired as part of a bigger company and really what it takes to get to the next step.....  

In today's episode of the growth equation we talk to Shums who is the Co-Founder of Hatchways. Shums is someone who started his first company that was acquired by Kik & become part of the team there for a while.  He is now starting his second venture and is in the middle of scaling where he has just return from SF from the famous Y Combinator! 

Listen to story of what it is like starting a company from scratch from someone that is going through it himself and what tech life is like from SF compared to Toronto! On top of that he can explain what life is like after his first company got acquired and what post acquisition life is like.        

Leveraging partnerships tends to be the last channel as part of your marketing mix but why is that? In some cases it can unlock massive growth opportunity not just to immediately drive customer growth but to also build a brand.  

In today's episode of the Growth Equation we have brought on Sebastian Hayto who is the brand partnership lead at Harry's.  Sebastian brings a unique perspective of how to partner and work with the right brands that scale organizations.  He has also had a chance to help be part of Harry's hyper grow from their early stages and now part of their exit as it goes into the next phase of growth.  

This is an amazing episode to learn the right way to build brand partnerships for both the short & long-term. 

Growth is fundamental to a company's survival. To complete in today's business environment, it is vital for companies to implement powerful strategies that drive healthy sustainable growth.  Successful growth strategies start with a methodical framework tailored to your product and target audience that will drive both users & revenue.  

What does growth actually mean in 2019? Is growth something that is driven in marketing, product or sales? In this episode of the growth equation we bring in Sammy Halabi, Growth Manager at Wave Financial where he talks about the following: 

- What is growth? 
- How do you build growth teams?  
- How do you think about implementing the experimentation process within your company? 
-  How do you prioritize experiments? 
- What is the key to successful of driving growth for an organization? 
- What metrics are the most important for growth?