The Growth Equation

In today's episode of the Growth Equation we had the pleasure of bringing on Anthony Milto head of Product Marketing & Business Strategy at Intuit. With our conversation we got to cover what is product marketing and how you can create a strategic arm for your business if done right and talked about how to build sustainable businesses. Anthony is one of the thought leaders when it comes to how to build a successful product marketing org. If you ever ask the question what is product marketing, how can it be effective and how can I build a sustainable business? Then this is your episode! 

In today's episode we cover: 
- What is Product Marketing 
- The keys to building a strategic Product Marketing Team 
- The fundamentals of building sustainable businesses   
- What metrics really matter when building businesses

In today's episode of The Growth Equation Greg and Rahul had a discussion and shared their thoughts of what does this post COVID world look like for the tech industry. It was a honest and raw conversation about how the entire industry will change forever. We had a chance to go in depth about what companies will be focused on post COVID, what industries will thrive and which ones will struggle and so much more. This has to one of our most in depth conversations we have had on the podcast.  

What we covered: 
- What does the VC landscape look like after this 
- The focus areas for companies over the next 12 months 
- What industries and companies will form from this pandemic 

In today's episode of The Growth Equation we are excited to bring on Dan Gray, Director of Growth at Kotn. Dan brings on a very unique perspective of working for early stage companies and helping to build growth engines. We go in depth of how you go about testing different channels, what KPIs matter the most, how having a strong brand can help you scale & what he really thinks of paid channels. 

In this episode we cover: 

• How to test channel at a rapid rate 
• What metrics really matter when it comes to growth 
• The pitfalls of relying too heavily on paid channels 
• What he looks for when building out a growth team   

In today's episode of the Growth Equation we got to bring on Cristian Contreras, Product Operations at Shopify. Cristian brings an unique perspective of working for Shopify and providing his perspective on how to build proper ecommerce unit economics to scale a business. He also bring's a whole wealth of experience of some of his other past start-up/scale-up experiences on the keys for success. 

What we cover: 

• How to build strong ecommerce unit economics 
• The keys to build a platform 
• The challenges of growth in the start-up community     

In Today's episode of the Growth Equation we got to bring on Andrew Michael who leads Business Intelligence for Hotjar and runs a successful podcast on churn called Churn.fm. Andrew gets to talk about the challenges businesses struggle with churn and some of the most important fundamentals of retention. 

We get the pleasure of talking more in depth of all of the insights he has collected through his podcast and talk more about some of the things Hotjar is doing and how is leading their business intelligence team too.   

What we cover: 

• Why not enough businesses talk about churn 
• How to know when you have a retention & churn problem 
• How to implement a Churn model that drives growth 
• What team owns retention & churn 

In today's episode of the Growth Equation we had the pleasure to bring on Sylvia Ng, General Manager, Start Product Line at Shopify. Sylvia had one of the most interesting perspectives of having a very experienced tech career doing a ton of different roles.

She is a fundamental believer in building sustainable businesses then the growth at all cost mentality. We get to go at the leadership leader of an organization and how everything starts within a culture and how to build high performing teams. Really one of our best conversations yet!     

This episode will cover:  

• Sylvia's interesting background & career journey 
• The key metrics to building growth that is built in the right way 
• The issues with the growth at all cost mentality 
• How to build a high performing team 

In Today's Episode of the Growth Equation we had the pleasure of bringing on Roger Figueiredo VP of marketing at #Paid. Roger had some amazing insights to share when it comes to demand generation and how to take a much more strategic approach when building a marketing growth engine. 

You will get to hear his perspective on how you first need to focus on who your is customer, work on the right positioning & then find the distribution based on the customer & your message. 

What we cover: 

• Roger's unique approach to building a demand generation engine 
• How to build the right channel diversification 
• How to balance paid vs organic marketing channels when it comes to growth  
• What he looks for when hiring for marketers 

On Today's episode of the growth equation we got to bring on Lachlan Kirkwood, Growth advisor for fast growing start-up companies. An interesting fact about Lachlan is that he is based in Australia (our first guest from there). 

Lachlan has a great perspective since much of Australia's tech scene is based on more bootstrapping then VC funded companies. This means that many companies need to focus on the fundamentals of proper unit economics to drive profitability when trying to acquire customers. 

In the episode we cover: 

• How to create channel diversification 
• The keys to building out a marketing growth engine 
• How to balance organic & paid channels 
• The metrics to sustainable business fundamentals 
•  Insight into the growing Australia tech community 

In today's episode of the growth equation we had the pleasure of bringing on Connor Bradley from Jobber who leads up the growth team.

We really went deep to understand how you build a growth team and how the team adds value at Jobber. He also goes into to define where a growth team sits in the org and how they build their experimentation plan.

In this episode we will cover: 

• How to build growth teams
• What the growth team does at jobber
• What the metrics they are focused on  
• Balancing between optimizing and being bold in your experiments 
• How to lay down the fountain to establish a growth team  

In today's episode of the growth equation we got  to switch things up an interview our co-host Greg Leach, experienced tech growth leader.

Greg explains his career and how he ended up becoming a growth leader and talks a lot about building sustainable growth and where companies get it wrong when it comes to growth & why.

What we cover:

• His background and the core fundamentals he focuses on to be a growth leader 
• How to create sustainable growth within companies and why "growth at all costs" is the wrong framework to apply
• The things to focus on to have a career when becoming a growth leader 
• How to build a strong tech ecoystem within a community 
• What are growth teams and what do they do