I feel like I've known Greg Cook for at least as long as I've been an independent consultant, both in speaking with him at the time and having the opportunity to work with him.

But the one thing I know about Greg is not only is he a very successful business owner. There's a certain way that he does it and it seems at times effortless, although I'm sure it's not.

In this episode of The Finnovator, I talked to Greg about the lessons he's learned in punching through what I would call the dangerous middle, that space that advice businesses can get stuck in between having a lifestyle business and having a truly large multi-staff and scalable firm.

Everything from:

If you're interested in understanding the path that lies between a small business, and something truly great this will be a real doozy.

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