The Growth Genius - Business & Marketing Podcast

In this episode, we talk to Lou Mastria, Executive Director of the Digital Advertising Alliance (DAA). DAA is responsible for setting global standards for online advertising. They ensure that online ads are relevant, safe, effective, and transparent. This interview with Infidigit's Country Director, Shelly Singh, explores the role of the DAA in business growth as well as insights on online advertising in the future.  

Throughout this action-packed episode, we explore the role of DAA in the cookie-less future and how the organization approaches the challenges many businesses face when it comes to advertising. In addition, Lou discusses the various types of Addressable Media Identifiers (AMIs) used by organizations, what they do, and how they are deployed.  

Lou and Shelly also discuss how AMI certification is beneficial for businesses and customers. The group also shares examples of AMI-certified companies that have already benefited from the certification. Moreover, Lou outlines what businesses and publishers can do to ensure that the privacy standards and expectations of the industry are met. Lou concludes this insightful episode by predicting whether DAA's AMI certification will be applied outside of the US and discussing the reasons marketers should be excited about it.  

Watch the video episode here:

https://youtu.be/FG8ZVbobEg0

Season 2 of The Growth Genius is in full swing! This week, we have Tedd Aurelius, Vice President of Strategic Services at SG360°, on the show. Tedd talks about a unified activation strategy and how a well-thought-out brand experience can be a significant growth driver.  

Tedd with Infidigit's Country Director for Americas, Shelly Singh, deep dive into understanding brand experience from a marketing specialist's point of view and the critical role it plays in influencing customers' feelings about a particular product or company.  He shares the growth stories of UPS and British Airways, who implemented the act unified strategy to create an immersive brand experience for their customers. He explains why UPS' Whiteboard Campaign changed the game for the company. Additionally, he discusses how British Airways brought a personal touch through its smart and unique 500 ads.  

Furthermore, Tedd shares tips on how marketers can embed the act unified strategy, adapt it, iterate, and use it to drive growth for their businesses. Furthermore, he shares the top 3 global and consumer trends marketers should look out for in 2023.  We asked Tedd about his passions outside of work, and he provided some great advice for staying motivated and inspired.  

Make sure to check out this episode of The Growth Genius for some valuable insights from an industry expert!

Welcome back to The Growth Genius, the podcast that gives business leaders, digital marketing experts, start-up founders, and academicians centre stage to share their successful growth stories.

In our first episode of Season 2, we feature Pepe Larsson, Founder, Chairman and Head of Strategy & Innovation at Smicker, who breaks down how consumer buying behavior affects business success. He also delves into how consumer experience and trends are essential for business sucess.

You can watch the video episode here: http://bit.ly/3V9j1jv

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In episode 17, Divya Dixit, SVP, Marketing, Analytics, and Direct Revenue at ALTBalaji shares the success story of making ALTBalaji one of the most popular OTT platforms in India. Additionally, she talks about the customer retention strategy that helped the brand increase its subscribers in less than three years. 

About The Growth Genius

From UTV Network to Tata Docomo, and from ZEE5 to ALTBalaji, Divya has 20+ years of experience creating growth for brands across broadcast, telecom, music, retail, and OTT industries. Currently, she works with ALTBalaji and plays a pivotal role in driving the brand’s vision of shaping its leadership in the fast-growing and dynamic OTT sector. She has remarkably leveraged her experience to build the ALTBalaji brand at a global level. 

Before joining ALTBalaji, Divya worked with ZEE5 where she conceptualized and developed the brand 'ZEE5' and 'ZEE5 Originals' and launched the platform and multiple original shows on it. 

So, let us join today’s Growth Genius, Divya Dixit, and Kaushal Thakkar, Host - Founder & Managing Director of Infidigit as they talk about the secret sauce behind ALTBalaji’s success in India and on an international level.

Genius, Divya Dixit 

LinkedIn: https://www.linkedin.com/in/divya-dixit-41673a3/

Instagram: simplyd_com

Facebook: https://www.facebook.com/divya.dixit.1238

Twitter: https://twitter.com/dxtdvy?s=08

Host, Kaushal Thakkar

Linkedin: https://www.linkedin.com/in/kaushalthakkar/

In episode #16, Raam Nayakar, the Director - Marketing: Customer Loyalty & Marketing Science at Myntra shares trusted growth retention strategies for business sustainability and revenue growth of a business.

About the Growth Genius:

Raam is a Masters degree holder in Consumer Psychology with Business, which has helped him in creating the biggest customer loyalty program for India's top fashion brand, Myntra. With his years of experience in driving customer growth across industry verticals, his growth retention strategies have helped Myntra in acquiring and retaining customers.

Raam is adept at understanding nuanced customer behaviours and has built products, campaigns, content and custom approaches to drive organic growth across different search channels. He has also partnered with Facebook India to educate marketers about measuring true incrementality.

So, let us join today's Growth Genius as he shares his years of experience in customer acquisition with Kaushal Thakkar, Host - Founder & Managing Director of Infidigit. 

Genius, Raam Nayakar

https://www.linkedin.com/in/raamnayakar/

Host, Kaushal Thakkar

https://www.linkedin.com/in/kaushalthakkar/

In episode #15, Juhi Singh, the Digital Evangelist and Transformation Strategist at Marico Limited talks about creating digital growth for FMCG brands. 

About the Growth Genius:

Juhi is a 2020 Economic Times Women Leader awardee who is known for driving strategic cross-functional digital transformation initiatives with leadership teams. She has also enabled digital capability building through digital quotient (index comparison of ~80 brands & 80+ digital KPIs), CAMPS (focused Ecom framework to drive sales & growth), Mavericks (a cross-functional digital champions program to drive themes of utmost importance and help people get trained through experimentation & A/B testing). She is also empowering millennials & GenZ by targeting digitally innovative brands to strategize and execute digital campaigns effectively for maximum returns.

From answering questions about digital challenges to measuring the success of digital campaigns at FMCG companies, Juhi opens up about creating digital growth. So let’s join her and our Host - Founder and Managing Director of Infidigit, Kaushal Thakkar.

Genius, Juhi Singh

https://www.linkedin.com/in/juhisingh/

Host, Kaushal Thakkar

https://www.linkedin.com/in/kaushalthakkar/

In episode #14, Affle’s Director - Business Development & Partnerships, Ankit Rawal, talks about the importance of building local and selling global post-COVID-19 pandemic. 

About the Growth Genius:

From Microsoft to Oracle, and from start-ups like InMobi to Affle, Ankit has immense experience across bigger companies. With 14+ years of experience, he has built an expertise in helping businesses gain exponential growth and revenue in the emerging markets across the globe. He is also a prolific columnist & writer, mindful practitioner, and teaches digital marketing at various business schools. 

So, let us join today’s Growth Genius, Ankit Rawal and our Host - Founder and Managing Director of Infidigit, Kaushal Thakkar, where they talk about the process of building local and selling globally.

Genius, Ankit Rawal

https://www.linkedin.com/in/ankitrawal/

Host, Kaushal Thakkar

https://www.linkedin.com/in/kaushalthakkar/

In episode #13, the co-founder of ZEUX Innovation, Saurabh Gupta, discusses the importance of user experience (UX) design for a business website. He talks about his work on designing UX and being an innovation leader for over a decade.  

An alumnus of National Institute of Design, Saurabh has become a pioneer in the UX field. He and his team at ZEUX have regularly delivered award-winning digital solutions and tremendous ROI for Fortune 500 companies worldwide across domains such as banking, financial services, telecom, technology and eCommerce. He is passionate about helping incumbent players and startups understand what it takes to create best-in-class digital experiences, leverage UX as a strategic differentiator and integrate design & innovation into their culture and long-term strategy.

So, let us join today’s Growth Genius, Saurabh Gupta and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they talk about creating digital growth via exceptional user experience.

Genius, Saurabh Gupta

https://www.linkedin.com/in/saurabhguptazeux/

Host, Kaushal Thakkar

https://www.linkedin.com/in/kaushalthakkar/

In episode #12, digital marketer and SEO head at Flipkart, Avinash Bikumalla will decode various SEO techniques that can help enterprises in creating organic growth. Also, the technical and product SEO specialist shares his growth story about doubling organic traffic for multiple websites in less than 18 months. Additionally, Avinash shall share various tips and tricks on implementing successful SEO strategies for FinTech, E-commerce, Ed-tech, Hyperlocal and Media websites. 

So, let us join today’s Growth Genius, Avinash Bikumalla and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they talk about creating SEO growth for enterprises via product and engineering. 

Genius, Avinash Bikumalla

https://www.linkedin.com/in/avinashbikumalla/

Host, Kaushal Thakkar

https://www.linkedin.com/in/kaushalthakkar/

In episode #11, the country manager at AppsFlyer India, Sanjay Trisal, breaks down how mobile apps have contributed towards the evolution of the digital ecosystem in India and abroad. He talks about how and why he jumped from blue-chip companies like Dell and Ingram Micro to the startup ecosystem.

Sanjay has consolidated AppsFlyer’s business in India by building strong teams across customer success, sales, support, marketing, finance, and partner development. He helped AppsFlyer in acquiring over 85% market share, with the highly coveted enterprise accounts comprising 95% of its customer base. 

So, let us join today’s Growth Genius Sanjay Trisal and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they talk about the importance of mobile apps for your business and how it has changed the digital ecosystem. 

Genius, Sanjay Trisal

https://www.linkedin.com/in/sanjay-trisal-1b60389/

Host, Kaushal Thakkar

https://www.linkedin.com/in/kaushalthakkar/