The Growth Genius - Business & Marketing Podcast

Welcome to The Growth Genius show! In this episode, we have a special guest, Rishad Tobaccowala, an expert in reinventing marketing strategies for business growth. Rishad has over four decades of experience in the advertising and marketing industry and has worked with some of the world's biggest brands.

In this interview, Infidigit’s Country Director - Americas, Shelly Singh, will host Rishad and discuss his insights on how businesses can adapt their marketing strategies to thrive in today's rapidly changing business landscape. He will discuss the importance of understanding your customers' needs and preferences, leveraging data and technology, and creating a culture of innovation within your organization.

Rishad is an author, speaker, teacher and advisor with four decades of experience helping people and organizations reinvent themselves to remain relevant in changing times. He is also the author of “Restoring the Soul of Business: Staying Human in the Age of Data,” a best-selling book that balances data and human elements in business. He also hosts the “The Future Does Not Fit in the Containers of the Past” podcast, where he shares his perspectives on navigating the future.

Rishad will also share his thoughts on the future of marketing and how businesses can stay ahead of the curve. Whether you're a small business owner or a marketing professional at a large corporation, this episode is packed with valuable insights and practical tips to apply to your marketing strategy.

So, if you're ready to learn from one of the best in the business, be sure to tune in to this episode of The Growth Genius show with Rishad Tobaccowala!

Watch the video interview here: https://youtu.be/e0MtXK_aTao

Marketing is a complex and dynamic field that is constantly evolving. With the rise of new technologies and changing consumer behaviour, marketers face various challenges that make it difficult to navigate. In this video, we'll explore the key factors that make marketing challenging to ensure future generations of talent.  

We have Terri Bartlett from Terri L. Bartlett & Associates to discuss the role of acquiring the right talent in this ever-changing world of digital marketing. The episode will be hosted by Infidigit’s Country Director - Americas, Shelly Singh.   

Terri and Shelly also discuss the importance of staying up-to-date with the latest marketing trends and technologies and why marketers must tackle the oncoming challenges in the marketing domain. Terri hopes to inspire and prepare future marketers to tackle the complex and rewarding marketing world by exploring the challenges.

Watch the video here: https://youtu.be/Cl5--mfgodc

On this episode of The Growth Genius, we have Global Marketing Impact’s Karen Ebben talk about the importance of marketing accountability. Marketing accountability is a critical aspect of any successful marketing strategy that involves evaluating the performance of marketing campaigns and assessing their impact on business outcomes.   

Shelly Singh, Infidigit’s Country Director - Americas & DMAasia Co-Founder, will interview Karen, an accomplished Fortune 50 Marketing and Advertising Executive with Global Analytics, Research & Consumer Insights Experience. She has recently spearheaded a Center of Expertise for measuring the contributions of Marketing to overall business performance. Karen is a consultant specializing in improving Marketing Effectiveness. Before establishing her practice in 2017, she was Director of Global Advertising & Marketing Effectiveness for General Motors, where she accelerated improvements in marketing accountability globally. While there, she led an Enabling Analytics function focused on competitive intelligence, predictive modelling and the development of optimization tools.   

Karen and Shelly discuss the importance of marketing accountability in business success and why it is crucial in today’s digital age. She also highlights the symptoms entrepreneurs should be aware of when they notice a lack of marketing accountability. Karen also talks about key metrics needed in marketing accountability and how to create specific and attainable goals for success. She also highlights the top three campaign trials and trends in the marketing world that you need to focus on in the coming years.

Watch the video here: https://youtu.be/5OvSUPyhCvM

In this episode of The Growth Genius, we have Winterberry Group’s Senior Managing Partner, Bruce Biegel, to share insights from the agency’s recently published “The Outlook report for Advertising, Marketing, and Data 2023.” It is a comprehensive report forecasting the future of advertising, marketing, and data in 2023.   

In a conversation with Shelly Singh, Infidigit’s Country Director - Americas & DMAasia’s Co-Founder & Director, Bruce shares insights into the evolving WG spend model, a recap from 2022 ad spends, economic and geo-political headwinds impacting marketing growth, the pace of market expansion, details of CTV and video, digital performance media, political influence on rising interest rates, macro trends that are driving the market, retail media marketing, inflation driving cost, interest in the behavioural event, and more.

Watch the video here: https://youtu.be/sAz5XVHR7Zc

In today's digital world, the importance of humanity marketing cannot be overstated. With so much competition for attention online, businesses must stand out by showing their human side. Today we have J. Schmid’s President & Chief Creative Officer, Brent Niemuth sharing valuable insights on implementing the humanity marketing strategy for business success.  

Brent has gained a national reputation for challenging industry norms and is known for his firm belief that brands need to be “more human.” He is an award-winning designer and highly sought-after speaker on creativity, design and branding. He has been helping build brands such as Disney, House of Blues, Reebok, Jockey, Microsoft and multiple Las Vegas resorts for over 35 years.   

In this interview with Infidigit’s Country Director - Americas, Shelly Singh, Bren talks about connecting with customers personally, displaying empathy and understanding, and building relationships based on trust and mutual respect. Through humanity marketing, businesses can differentiate themselves from the impersonal and often robotic approach of traditional marketing and establish a deeper connection with their target audience. Whether through relatable content, personalized interactions, or genuine customer experiences, humanity marketing is the key to forging lasting relationships with customers in today's digital age.   

Brent also explains the concept of humanity marketing and how brands can leverage it for growth. He also has some case studies of brands he has created growth for and the ones he has liked in the industry. Brent also highlights the top local and global trends in D2C (direct-to-marketing) marketing and his tips for marketers in 2023.

Watch the video here: https://youtu.be/yvVKkFPF3lA