The Growth Genius - Business & Marketing Podcast

The Growth Genius - Business & Marketing Podcast

By InfidigitBusinessMarketing
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The Growth Genius - Business & Marketing Podcast episodes

  • Marketing in Pharma/Healthcare: Strategies for Success with Siji Nair Kaul | The Growth Genius

    🌟 Welcome to the latest episode of "The Growth Genius"! 🌟
    In this episode, we explore Women's Health marketing with Siji Nair Kaul, Head of Marketing - Women's Health at Bayer Healthcare. 🚺 She's joined by our host, Mehul Ashar, Senior Vice President of Revenue at Infidigit, for an enlightening conversation.
    🌸 **Key Discussion Points:** 🌸
    - Burning Issues in Women's Health
    - Overcoming Marketing Restrictions
    - Leveraging Online Platforms
    - Insights into Consumer Behavior
    - The Role of AI in Femtech
    - Evolution of Marketers' Roles
    - Success Stories in Women's Health Marketing
    - Managing Energy and Stress
    - Key Takeaways
    For marketing professionals, healthcare enthusiasts, and anyone curious about Women's Health marketing, this episode has something for you.
    Follow us:
    YouTube: https://bit.ly/3K53mhd
    Visit our website - https://bit.ly/3K53mhd
    Linkedln - https://in.linkedin.com/company/infidigit
    Twitter - https://twitter.com/InfidigitIndia
    Instagram - https://www.instagram.com/infidigit/
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    Audio Podcasts on:
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    Amazon Music: https://bit.ly/3tt2caF
    Don't forget to subscribe, click the notification bell, and stay tuned for more insights from The Growth Genius. πŸš€
    πŸ‘ If you enjoyed this episode, please give it a thumbs up and share your thoughts in the comments below. Your feedback matters! Let's keep the conversation going. πŸ’¬
    Thanks for your support. We look forward to seeing you in the next episode! πŸ“ΊπŸ‘οΈβ€πŸ—¨οΈ #WomenHealth #MarketingStrategies #TheGrowthGenius
    About Infidigit:
    We're a team of young Digital Marketing experts driven by the latest trends.
    We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.
    Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.
    Visit: www.infidigit.com for the latest digital marketing updates.

    32 min
  • The Blueprint for Business Success: Growth and Leadership Tips | Rajiv Talreja | The Growth Genius

    Welcome to the latest episode of "The Growth Genius"! In this exciting installment, we have a special guest, Rajiv Talreja, Business Coach and Founder of Quantum Leap Learning Solutions, joining our host and Infidigit's Founder and MD, Kaushal Thakkar.
    In this episode, we dive deep into the world of business success and personal growth. Rajiv shares his invaluable insights on how to transition from being a bottleneck to a catalyst for growth within your own business. Discover the strategies to create a business that can operate without your constant presence, allowing for scalability and freedom.
    We'll also discuss the powerful idea that "Perfection is a myth. Progress is the key," and why embracing continuous improvement is the true path to success. Additionally, we'll demystify the concept of magnetic marketing, showing you how to naturally attract and engage your target audience.
    To make this episode even more enriching, we'll explore the valuable lessons that can be learned from mistakes made by individuals in their personal and professional journeys, including insights from Rajiv Talreja's own experiences.
    If you're an entrepreneur, business owner, or someone on a journey of personal growth and success, this episode is a must-watch. Discover practical tips, actionable advice, and valuable insights to take your business and life to the next level.
    Don't forget to like, share, and subscribe for more content that empowers and inspires. Let's embark on this journey of growth and success together!
    Follow us:
    YouTube: https://bit.ly/3K53mhd
    Visit our website - https://bit.ly/3QArsEU
    Linkedln - https://in.linkedin.com/company/infidigit
    Twitter - https://twitter.com/InfidigitIndia
    Instagram - https://www.instagram.com/infidigit/
    Facebook - https://www.facebook.com/infidigitconsultants
    Audio Podcasts on:
    Spotify: https://bit.ly/46sXCYK
    Apple iTunes: https://bit.ly/48Qmw5Y
    Google Podcast: https://bit.ly/3LVER83
    Amazon Music: https://bit.ly/3tt2caF
    About Infidigit:
    We're a team of young Digital Marketing experts driven by the latest trends.
    We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.
    Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.
    Visit: www.infidigit.com for the latest digital marketing updates.

    46 min
  • Cracking Indian OTT Marketing Evolution with Divya Dixit | The Growth Genius

    Certainly, here's the updated description for a live episode with a link to watch it:
    πŸŽ₯ **LIVE NOW: The Growth Genius Episode - Cracking Indian OTT Marketing Evolution with Divya Dixit** πŸš€
    Watch the episode here: [Link to the episode]
    Join us in this enlightening conversation where Divya Dixit, Business Growth & Strategy Advisor, shares her wealth of experience in the OTT Marketing landscape.
    In this episode, we cover:
    ✨ Divya's journey and evolving role over the years
    ✨ Her insights into the dynamic world of OTT
    ✨ Strategies for reaching consumers in the OTT space
    ✨ The role of AI in OTT and beyond
    ✨ Her remarkable growth story at ALTBalaji
    ✨ How the marketer's role has transformed over time
    ✨ Key takeaways for marketers to thrive in today's digital age
    Don't miss out on this insightful discussion! Watch the episode now and gain valuable knowledge to excel in the world of digital marketing. πŸ“ΊπŸ”₯ #OTTMarketing #TheGrowthGenius #IndianOTT #DigitalMarketing #AIinOTT
    Follow us: * Subscribe to our channel - youtube.com/infidigitindia
    Visit our website - https://www.infidigit.com/
    * Linkedln - https://in.linkedin.com/company/infidigit
    * Twitter - https://twitter.com/InfidigitIndia
    * Instagram - https://www.instagram.com/infidigit/
    * Facebook - https://www.facebook.com/infidigitconsultants
    * Spotify: https://open.spotify.com/show/4J1Dfxw...
    * Apple iTunes: https://podcasts.apple.com/podcast/id...
    * Google Podcast: https://podcasts.google.com/feed/aHR0...
    * Amazon Music: https://music.amazon.in/podcasts/2cd8...
    About Infidigit:
    We're a team of young Digital Marketing experts driven by the latest trends.
    We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.
    Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.
    Visit: www.infidigit.com for the latest digital marketing updates.

    38 min
  • Mastering Marketing in the Digital Age with Vipul Oberoi | The Growth Genius

    Join us as we sit down with Mr. Vipul Oberoi, the dynamic Director of Marketing, CSR & Learning Solutions at Dun & Bradstreet India. In this engaging conversation, our host, Mehul Ashar, Senior Vice President of Revenue at Infidigit, will explore various facets of Mr. Oberoi's role and his remarkable journey at Dun & Bradstreet.

    Here's a sneak peek of what we'll cover:

    🌟 Vipul's Impactful Role: Discover how Vipul Oberoi has been instrumental in shaping the marketing, CSR initiatives, and learning solutions at Dun & Bradstreet India.

    🌏 CSR Causes Supported: Gain insights into the meaningful CSR causes that Dun & Bradstreet actively supports and engages in.

    πŸ“š Learning Solutions: Explore Dun & Bradstreet's innovative learning solutions tailored for different industries.

    🏦 BFSI Sector Marketing Evolution (B2C & B2B): Get the inside scoop on the evolution of marketing strategies in the BFSI sector for both B2C and B2B segments.

    πŸ€– Vipul's Views on AI: Hear Vipul's perspective on the role of Artificial Intelligence in the marketing landscape.

    πŸš€ Digital Marketing Initiatives: Learn about the cutting-edge initiatives Dun & Bradstreet has taken in the digital marketing space.

    πŸ“ˆ Support for MSMEs: Discover how Dun & Bradstreet's product propositions are empowering MSMEs for growth and success.

    πŸŽ“ Career Learnings: Get inspired by the invaluable lessons Vipul has learned throughout his illustrious career.

    πŸ“ Takeaways for Marketers: If you're a budding marketer, this episode is a goldmine of takeaways and tips to fuel your journey in the world of marketing.

    Mark your calendars and set your reminders for tomorrow's episode with Vipul Oberoi. It's a conversation packed with wisdom, insights, and strategies that you won't want to miss! Subscribe to "The Growth Genius" channel and be sure to tune in. 🌟


    Join us as we sit down with Mr. Vipul Oberoi, the dynamic Director of Marketing, CSR & Learning Solutions at Dun & Bradstreet India. In this engaging conversation, our host, Mehul Ashar, Senior Vice President of Revenue at Infidigit, will explore various facets of Mr. Oberoi's role and his remarkable journey at Dun & Bradstreet.

    Here's a sneak peek of what we'll cover:

    🌟 Vipul's Impactful Role: Discover how Vipul Oberoi has been instrumental in shaping the marketing, CSR initiatives, and learning solutions at Dun & Bradstreet India.

    🌏 CSR Causes Supported: Gain insights into the meaningful CSR causes that Dun & Bradstreet actively supports and engages in.

    πŸ“š Learning Solutions: Explore Dun & Bradstreet's innovative learning solutions tailored for different industries.

    🏦 BFSI Sector Marketing Evolution (B2C & B2B): Get the inside scoop on the evolution of marketing strategies in the BFSI sector for both B2C and B2B segments.

    πŸ€– Vipul's Views on AI: Hear Vipul's perspective on the role of Artificial Intelligence in the marketing landscape.

    πŸš€ Digital Marketing Initiatives: Learn about the cutting-edge initiatives Dun & Bradstreet has taken in the digital marketing space.

    πŸ“ˆ Support for MSMEs: Discover how Dun & Bradstreet's product propositions are empowering MSMEs for growth and success.

    πŸŽ“ Career Learnings: Get inspired by the invaluable lessons Vipul has learned throughout his illustrious career.

    πŸ“ Takeaways for Marketers: If you're a budding marketer, this episode is a goldmine of takeaways and tips to fuel your journey in the world of marketing.

    Mark your calendars and set your reminders for tomorrow's episode with Vipul Oberoi. It's a conversation packed with wisdom, insights, and strategies that you won't want to miss! Subscribe to "The Growth Genius" channel and be sure to tune in. 🌟





    48 min
  • Mastering Content Marketing and CRO Strategies ft. Duane Sprague | The Growth Genius

    Today's the day for a game-changing episode of The Growth Genius! πŸŽ‰ Join us as we explore "Mastering Content Marketing and CRO Strategies," featuring Duane "DJ" Sprague, Chief Marketing Officer at Shopper Approved, and Kaushal Thakkar, Founder & MD of Infidigit.In this episode, we'll dive deep into key questions, including:πŸ” How to generate compelling Q&A content using the Shopper Approved tool?πŸ“ˆ The latest AI trends in 2023 and how they impact marketing strategies.πŸ”— SEO techniques beyond CRO that can skyrocket your online presence.🎨 The fascinating influence of colors and fonts on conversion rates.🌱 Duane's insights on continuous learning and growth beyond SEO.Don't miss this opportunity to gain invaluable insights and stay at the forefront of digital marketing. Hit that subscribe button now to be the first in the know! Stay tuned, stay inspired, and grow with The Growth Genius. πŸ“Œ #TheGrowthGenius #ContentMarketing #CROStrategies #DigitalMarketingTrends

    39 min
  • Marketing Insights in FMCG ft. Deepti Naithani | The Growth Genius | S3E7

    Welcome to "The Growth Genius"! In this insightful episode, your host Mehul Ashar, Sr. Vice President - Revenue, sits down for a captivating conversation with a true industry expert. Get ready to dive into the world of marketing insights in the FMCG sector!

    Join us as we bring you an exclusive interview with none other than Deepti Naithani, the Director of Direct-to-Consumer at Tata Consumer Products. With an illustrious career and a wealth of experience, Deepti is all set to share her valuable perspectives on the dynamic landscape of marketing, consumer needs, and the impact of digital advancements and AI.

    In this episode, you'll gain unique insights into:

    - Deepti's role and contributions at Tata Consumer Products

    - Her remarkable journey across various FMCG brands and the evolution of consumer preferences

    - The transformative effects of digital age on mainland advertising, along with its advantages and challenges

    - The changing role of marketing in today's landscape, including the convergence of offline and online strategies for maximum impact

    - Real-life stories of growth and success based on Deepti's hands-on experiences

    - The role of AI in modern marketing and its game-changing applications

    - Deepti's personal growth stories and the influential books that have shaped her perspective

    - Nuggets of wisdom and actionable advice for aspiring professionals entering the world of marketing

    Don't miss out on this engaging conversation that promises to unravel the secrets to FMCG marketing success. Hit the like button, subscribe to our channel, and turn on the notification bell to stay updated with the latest insights from industry leaders like Deepti Naithani. Get ready to amplify your marketing strategies and unlock your full potential with "The Growth Genius"!

    #MarketingInsights #FMCGMarketing #DigitalTransformation #AIInMarketing #TheGrowthGenius

    1 hr 12 min
  • Unveiling Consumer Evolution & Insights from BFSI ft. Abhishek Gupta | The Growth Genius | S3E6

    Welcome to The Growth Genius Show, hosted by Kaushal Thakkar, MD of Infidigit! In this exciting episode, we have a special guest, Abhishek Gupta, Chief Marketing Officer at Edelweiss Tokio Life Insurance, who will take us on a captivating journey through his professional experiences and insights.Β 

    πŸš€ **Experiene about Abhishek's Professional Journey**

    Abhishek, with his extensive expertise in the BFSI and retail industry, will share his remarkable professional journey. Get ready to be inspired by his insights, challenges, and the pivotal moments that shaped his path.

    🌟 **Evolving Customer Trends Over the Years**

    Join us as we explore how customer behavior has transformed over the years. Abhishek and Kaushal will discuss the dynamic shifts in consumer preferences and expectations, shedding light on the strategies that have helped businesses adapt and thrive.

    🏒 **Evolution of the Insurance Sector**

    The insurance sector has witnessed significant changes, and Abhishek will provide a comprehensive overview of its evolution. From traditional models to modern innovations, we'll uncover the industry's journey through the lens of an expert.

    🌐 **The Growth of the Insurance Sector Across Multiple Locations**

    Abhishek will share his insights into the growth of the insurance sector across various locations in India or multiple states. Discover how regional nuances impact the sector's development and how businesses can tailor their strategies accordingly.

    πŸ€– **AI Adaptation in the Coming Years**

    The future is here, and AI is playing an increasingly integral role in various industries. Abhishek will share his outlook on how AI is set to revolutionize the insurance sector. Join the discussion on the potential applications, benefits, and challenges of AI integration.

    πŸ’₯ **Stories of Remarkable Growth**

    Abhishek has witnessed and been a part of numerous growth stories throughout his journey. Tune in as he shares some of the most inspiring success stories that highlight innovation, resilience, and effective strategies.

    We are incredibly grateful to Kaushal and Infidigit for bringing this impactful conversation to our audience. Don't miss out on this insightful episode that touches on the #BFSISector, #CustomerExperience, #ConsumerBehavior, and the exciting future of the insurance industry.

    Remember to subscribe to Infidigit's YouTube channel: https://www.youtube.com/InfidigitIndia/?sub_confirmation=1 and learn more about Infidigit's exceptional digital marketing solutions: https://bit.ly/3qBL55w.

    Join us for an engaging discussion that promises to expand your horizons and provide valuable insights into the world of business, technology, and growth. Stay tuned and be part of The Growth Genius journey! πŸŒ±πŸŽ™οΈ

    47 min
  • Evolution of Healthcare & Entrepreneurship in India ft. Vikas Chauhan | The Growth Genius | S3E5

    Step into a world of transformative insights as we unravel the evolution of healthcare, entrepreneurship, and growth strategies in India! Join us for an illuminating episode of The Growth Genius, where industry visionaries Vikas Chauhan, Co-founder of HexaHealth, and Mehul Ashar, Sr. VP of Revenue at Infidigit, converge for a riveting conversation.

    πŸ₯ **A Journey Through Healthcare's Transformative Path**Explore the captivating journey of healthcare as it morphs across time. Discover how revolutionary shifts in technology, practices, and policies have shaped the healthcare landscape, bringing us to the forefront of innovation.


    πŸ’‘ **Vikas Chauhan's Insights on the Healthcare Insurance Sector**Delve into Vikas Chauhan's unique perspective on the dynamic intersection of healthcare and insurance. Uncover the strategies, challenges, and opportunities that lie ahead as healthcare adapts to the changing needs of a global society.


    πŸ›οΈ **Nurturing Online Consumer Habits at 1mg**When you're armed with an online platform, how do you redirect consumer preferences from the neighborhood pharmacy to your digital doorstep? Vikas Chauhan divulges the secrets behind 1mg's success in capturing consumer trust and loyalty in the age of e-commerce.


    πŸ€– **AI's Trailblazing Impact on Healthcare**Witness the disruptive influence of AI on the healthcare industry. Vikas and Mehul delve into the realm of artificial intelligence, showcasing its potential to revolutionize diagnostics, treatment, and patient care.


    πŸ“ˆ **Healthcare's Role in India's 5 Trillion-Dollar Ascent**Uncover the strategic role of the healthcare industry in propelling India towards its monumental economic milestone. Gain insights into the initiatives, innovations, and collaborations that promise to play a pivotal role in India's journey to the 5 trillion-dollar mark.


    πŸš€ **The Genesis of 1mg: From Vision to Reality**Embark on the fascinating tale of how 1mg came to life. Vikas Chauhan offers an exclusive glimpse into the genesis of this healthcare marvel, highlighting pivotal growth stories and turning points.


    πŸ”‘ **Key Takeaways and Future Horizons**Concluding with key takeaways from this enriching conversation, Vikas and Mehul leave you with actionable insights that resonate across healthcare, entrepreneurship, and growth strategies.

    57 min
  • Unlocking Healthcare Marketing Secrets with Shrishail Deshnur | The Growth Genius | S3E4

    In this captivating episode, we are thrilled to host Shrishail Deshnur, the esteemed Chief Marketing Officer of Indira IVF, as he engages in a dynamic conversation with Mehul Ashar, the brilliant Sr. Vice President - Revenue at Infidigit.
    πŸ₯ Join us as Shrishail unravels the transformation of healthcare over the years, shedding light on the ever-evolving trends and innovations that have reshaped the industry.
    πŸ“£ Discover the paramount role of influencers in today's marketing landscape as Shrishail reveals the strategies behind successful influencer marketing and its impact on reaching modern consumers.
    πŸ’‘ Learn about diverse and innovative ways to connect with consumers effectively, exploring dynamic methods that resonate with today's discerning audience.
    🎯 Gain valuable insights into the changing role of marketers and how they adapt to the dynamic demands of the healthcare sector.
    πŸ“ˆ Dive into the captivating growth story of Cipla's campaign, and unearth the strategies that fueled their remarkable achievements.
    πŸš€ Uncover the challenges faced by the healthcare industry and get expert advice on overcoming obstacles to thrive in a competitive market.
    πŸ“ As the episode concludes, be ready to walk away with invaluable takeaways, arming marketers with essential tools to excel in the healthcare realm.
    Join us for this enlightening episode of "The Growth Genius" and witness a wealth of insights that will reshape your approach to healthcare marketing. Don't forget to subscribe to our channel and hit the notification bell πŸ”” to stay tuned for more compelling content!
    #TheGrowthGenius #HealthcareMarketing #InfluencerMarketing #ConsumerOutreach #ChangingMarketerRoles #CiplaSuccessStory #HealthcareChallenges #MarketingTakeaways #IndiraIVF #Infidigit #HealthcareIndustry #MarketingInsights #BusinessTalks #GrowthStrategies #InnovativeMarketing
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    About Infidigit:
    We're a team of young Digital Marketing experts driven by the latest trends.
    We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.
    Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.
    Visit: www.infidigit.com for the latest digital marketing updates.

    24 min
  • From Tech to Travel: Abraham Alapatt's Inspiring Marketing Journey | The Growth Genius | S3E2

    Welcome to another exciting episode of The Growth Genius, where we delve deep into the fascinating world of marketing and business strategies! In this special edition, we are honored to have a distinguished guest, Mr. Abraham Alapatt, the President & Group Head of Marketing of Thomas Cook India, share his remarkable journey from technology-driven advertising to the dynamic travel industry.πŸ—£


    Joining us as the host is the brilliant Mr. Mehul Ashar, Sr. Vice President, Revenue of Infidigit, who will lead an insightful conversation on various aspects of marketing, technology, and the travel industry!πŸš€


    Get ready to explore the following captivating topics in this episode:

    πŸ›£οΈ Journey of a Marketer: From Tech to Travel πŸš€

    🀝 Dealing with Difficult Clients: Tips & Strategies πŸ€”

    🌐 Technology's Impact on Marketers: Embrace or Adapt? πŸ’‘

    πŸ€– AI in Marketing: Abraham's Perspective 🧠

    πŸ’¬ The Power of Multi-Language Communication: Connecting with Global Consumers 🌍

    🦠 Travel Industry Post-Pandemic: Shifts & Strategies 🌴

    πŸŽ“ Takeaways for Budding Marketers: Lessons from Abraham's Experience πŸ“


    πŸŽ₯ Don't miss this enriching discussion that provides valuable insights into the marketing world and the ever-evolving travel industry. Hit the "Subscribe" button and turn on the notification bell to stay updated on The Growth Genius' latest episodes!


    40 min

About The Growth Genius - Business & Marketing Podcast

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Presenting an insight-drivendigital marketing to up your skills. Join us as we delve into the success stories of marketing leaders who made it big in the field of Digital Growth, SEO, Content Marketing, Business Development, Analytics, Research, Paid Ads, Social media marketing, lead generation and many more.