The Growth Genius - Business & Marketing Podcast

The Growth Genius - Business & Marketing Podcast

By InfidigitBusinessMarketing
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The Growth Genius - Business & Marketing Podcast episodes

  • E-Commerce Evolution in B2B | TGG S3 | Infidigit

    Are you ready for the groundbreaking evolution of e-commerce in the B2B sector? Join Ruby Gupta, CMO of Industrybuying, and Mehul Ashar, Sr. VP of Revenue at Infidigit, as they navigate through the digital revolution reshaping the B2B landscape. In this episode of The Growth Genius Season 3, brought to you by Infidigit, we delve deep into the trends, challenges, and opportunities shaping the future of e-commerce.
    From the rise of AI-powered technologies to the impact of changing consumer behaviors, the e-commerce industry is undergoing a major shift. Discover how businesses are adapting to this new reality and leveraging digital tools to stay ahead of the curve. Learn from industry experts and thought leaders as they share their insights on the strategies that are driving success in the B2B e-commerce space.
    Don't miss out on this informative and engaging episode of The Growth Genius. Stay tuned for valuable tips, actionable advice, and inspiring success stories that will empower you to thrive in the ever-changing world of e-commerce.
    #digitaltransformation #b2bmarketing #TheGrowthGenius #InfiD #artificialintelligence #onlinetransactions #growthopportunities #customerbehavior #technologytrends #digitalstrategies #industryinsights #digitaltools #businesssuccess #successtips #growthhacker #InnovBusiness #futureofecommerce
    #seooptimization #marketingdata #SeoIndustryInsights #seostrategies
    CHAPTERS:
    0:00 - Intro
    0:43 - Welcome Ruby Gupta
    1:13 - What does a CMO do
    1:42 - The role of a CMO is changing
    2:14 - Revenue for the organization
    2:21 - Your brand enhancement means
    2:45 - Interconnected right
    3:29 - Taking care of overall user experience
    4:11 - Marketing insights and putting it in the journey
    4:26 - What does the industry buy
    6:07 - Transitioning through different industries
    7:49 - Starting a career in digital marketing
    8:06 - Transitioning from travel to e-commerce
    8:52 - Transitioning from the used car industry to e-commerce
    9:33 - The Myth of Confidence of Buying
    9:37 - Things Online B2B Still Struggling
    9:49 - Growth Mode and Hyper Mode
    10:44 - Career with Amazon and Coming to the Next Question
    10:50 - What Particular Obstacles Do You Face
    12:38 - Buying Partners You Get Access to All Kinds of Products
    13:06 - International National We Have Access to Everything
    13:32 - Ingredients Which Are Your Supply Chain Operations Service Levels
    14:18 - How Every New Generation Is Coming Up
    14:25 - Setup of Manufacturing
    14:29 - Setup of Services of Suppliers
    16:00 - Importance of understanding the role of influencers in marketing
    16:40 - The hard money being lost because of the influence of influencers
    18:00 - The right strategy for the next 6 months
    18:20 - How to get influence online
    19:20 - Never have an interview with customers
    21:07 - What is your take on AI in marketing
    23:55 - What emerging trends do you anticipate will shape the future of marketing
    25:11 - When I started searching for my first job
    27:59 - The extent of cookieless world
    28:53 - Top of your mind right now
    29:10 - The older times
    31:28 - The one experiment that changed the marketing spend towards the end of 2019
    31:45 - From 2 react native made it actually
    32:48 - The great story of the generation on
    33:01 - Store second I will talk about UI/UX
    33:16 - Crux of improvement of any growth team
    34:29 - Journey start by filling
    34:55 - Fields that we used to take
    38:30 - Marketing and product are connected now
    38:30 - Why you should focus on learning it
    38:30 - Not half way through
    41:50 - Thank you and best wishes
    🎙️ **About Infidigit:**
    Join us as we simplify the complex world of digital marketing. Whether it's SEO, ASO, CRO, Google Ads, or Social Media Marketing, our team of young experts is here to guide you through the latest trends and strategies, making your marketing journey straightforward and impactful.

    44 min
  • How AI Transforms Healthcare Marketing: Insights & Innovation

    🚀 Dive into the transformative world of AI in healthcare marketing with our latest episode on "How AI Transforms Healthcare Marketing"! 🌐 Join Jasrita Dhir from Karkinos Healthcare and Mehul Ashar, Sr. VP of Revenue at Infidigit, to explore how artificial intelligence is revolutionizing the approach to reaching and engaging healthcare audiences effectively.
    🔍 Key Takeaways:
    - Understand the shift in healthcare marketing towards digital platforms.
    - Discover strategies for targeting diverse audience demographics online.
    - Learn from Jasrita Dhir, a seasoned marketer, about leveraging AI for personalized patient communication.
    - Gain insights into the future trends of healthcare marketing and the increasing relevance of AI.
    👁️‍🗨️ Ready to uncover how AI can enhance marketing efficiency and personalization in healthcare? This video is packed with expert insights and real-world examples from leading professionals in the field.
    📢 Don't miss out on valuable discussions about digital risk assessments, multilingual support systems, and the pivotal role of content in building trust and awareness. Your journey starts here to better understand the dynamic intersection of healthcare and digital marketing technologies.
    👍 Watch the full video now to transform your marketing strategies with AI! Don't forget to like, subscribe, and hit that notification bell. Join the conversation in the comments section below and share your thoughts on AI's impact on healthcare marketing.
    🔗 Learn more about cutting-edge marketing strategies and stay ahead in your field with Infidigit, your trusted SEO specialists. Visit our website for more insights and updates.
    #HealthcareBranding #HealthMarketingImpact #HealthMarketingDemographics #HealthMarketingTrends2030 #HealthContentMarketing

    30 min
  • AI Marketing: Transforming Customer Engagement

    Dive into the world of Hyper-Personalization and explore AI's transformative role in Customer Experience in this enlightening episode of "The Growth Genius," brought to you by Infidigit, your SEO specialists. We're honored to have Madhumita Phukan, the Global Marketing Head of AI businesses at Tech Mahindra, share her invaluable insights and experiences on leveraging AI to meet evolving consumer demands and elevate customer experiences to new heights.

    🚀 *Quick Insights:*
    - The critical importance of not blindly trusting AI-generated content.
    - How technology, competitive markets, and social media are reshaping consumer expectations.
    - The undeniable influence of hyper-personalization in today's business landscape.
    - Madhumita Phukan's journey from journalism to leading AI marketing efforts at Tech Mahindra.
    🔍 *Key Takeaways:*
    - Understanding the balance between AI's capabilities and ethical considerations.
    - Strategies for utilizing AI and digital marketing to create highly personalized customer experiences.
    - The future of advertising in the digital age and how AI is setting new benchmarks.

    1 hr
  • Digital Mastery in EdTech Marketing: Building Brands in the Digital Era

    Join Tara Kapoor, Head of Marketing at Duolingo India, as she shares insights on achieving digital mastery in Edtech marketing. Discover strategies for building strong brands in today's digital era, leveraging innovative approaches to engage and grow your audience. Learn how to navigate the competitive landscape and establish a prominent presence in the education sector.
    About Infidigit:
    We're a team of young Digital Marketing experts driven by the latest trends.
    We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.
    Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.
    Visit: www.infidigit.com for the latest digital marketing updates.

    26 min
  • Unveiling Marketing Insights: Ethics, AI, and Influence | Guest Talk with Manimala Hazarika

    Embark on a journey through modern marketing in our latest episode, where we delve into the importance of ethical practices. Join the conversation with our esteemed guest, Manimala Hazarika, Fractional CMO & Growth Marketing Consultant, as she shares her rich industry experience alongside Mehul Ashar, Sr. VP at Infidigit. Together, they explore the dynamic impact of changing consumer behavior, the pivotal role of AI, and the effectiveness of influencer marketing, making for an insightful and engaging discussion.
    Click on the link now
    #ModernMarketing #EthicalPractices #MarketingInsights #GuestSpeaker #BrandExperience #ConsumerBehavior #AIinMarketing #InfluencerMarketing #DigitalMarketingTalk #IndustryDiscussion
    About Infidigit:
    We're a team of young Digital Marketing experts driven by the latest trends.
    We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.
    Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.
    Visit: www.infidigit.com for the latest digital marketing updates.

    53 min
  • Anuja Mishra on Mastering Brand Building with Mehul Ashar | The Growth Genius | Ep. #16

    Embark on a transformative journey into the intricate world of brand building with Anuja Mishra, the dynamic EVP & Chief Marketing Officer at Honasa Consumer. In this episode of The Growth Genius, join Anuja and Infidigit's Sr. VP - Revenue, Mehul Ashar, as they unravel the art and science behind crafting and nurturing a brand that resonates.
    🌐 Anuja's Role at MamaEarth:
    Anuja shares exclusive insights into her pivotal role at MamaEarth, offering a glimpse into the strategic decisions and innovative approaches that have contributed to the brand's remarkable success.
    🔄 Evolving Consumer Needs:
    Discover how consumer needs have evolved over the years and how MamaEarth has adeptly
    navigated these changes, staying at the forefront of meeting evolving expectations.
    📈 Navigating Digital Advertising Challenges:
    Delve into the benefits and pitfalls of navigating the ever-changing landscape of digital advertising in the modern era. Learn how MamaEarth has effectively embraced change to stay ahead in the game.
    🏆 The Art of Brand Building:
    Anuja divulges her insights on the fundamental principles of brand building, exploring the core elements that contribute to the creation and sustenance of a strong and resonant brand identity.
    🤝 Influencer Marketing Unveiled:
    Explore the pivotal role of influencer marketing in brand promotion, as Anuja sheds light on MamaEarth's approach to leveraging influencers to connect authentically with their audience.
    🔍 Organic Search Strategies:
    Anuja shares how organic search plays a crucial role in the journey of brand building, unraveling the strategies MamaEarth has employed to enhance its online visibility.
    🤖 AI in Marketing:
    Gain valuable perspectives on the integration of AI in marketing and how MamaEarth stays ahead in leveraging technology to optimize its marketing efforts.
    🛒 Marketplace Strategies:
    Anuja provides insights into navigating marketplaces like Amazon and Flipkart, discussing how MamaEarth strategically positions itself in the competitive online marketplace landscape.
    📈 Growth Stories and Takeaways:
    Uncover inspiring growth stories and key takeaways for budding marketers, as Anuja shares her experiences and lessons learned on the path to success.
    About Infidigit:
    We're a team of young Digital Marketing experts driven by the latest trends.
    We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.
    Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.
    Visit: www.infidigit.com for the latest digital marketing updates.

    28 min
  • Revolutionizing Tech: Glance's Impact on the Industry ft. Sakshi Chaddha | The Growth Genius Ep. 15

    In this compelling episode of The Growth Genius (Ep. 10), we sit down with Sakshi Chaddha, the Head of Brand Strategy & Marketing at Glance, to unravel the fascinating story of Glance's transformative influence on the tech industry. Sakshi, alongside special guest Mehul Ashar, Sr. VP - Revenue at Infidigit, explores the origins, evolution, and future trajectory of Glance, showcasing its journey as a true game-changer in the tech landscape.
    Key Topics:
    Sakshi’s Current role at Glance
    Origins of Glance and future of the brand/product?
    How do you give personalized experience to your conusmers ?Its exmaples
    Reach out to consumer in digital age??
    Organic search in building a brand like Glance
    AI in marketing?
    Growth Story of Glance
    Four takeaways for budding marketers
    Whether you're a tech enthusiast, marketer, or business leader, this episode provides invaluable insights into the dynamic intersection of technology and marketing. Tune in to gain a deeper understanding of Glance's significant role in shaping the future of the tech industry.
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    About Infidigit:
    We're a team of young Digital Marketing experts driven by the latest trends.
    We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.
    Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.
    Visit: www.infidigit.com for the latest digital marketing updates.

    57 min
  • E-Commerce Insights: Trends, Challenges, Strategies ft. Ashima Aggarwal | The Growth Genius

    Dive into the dynamic world of E-Commerce with our latest episode of "The Growth Genius"! 🌐 In this episode, we have the incredible Ashima Aggarwal, Head of E-Commerce at Bajaj Consumer Care, sharing invaluable insights into the Trends, Challenges, and Strategies shaping the E-Commerce landscape.

    Hosted by Mehul Ashar, Sr. VP - Revenue at Infidigit, this conversation is a goldmine of knowledge for anyone navigating the fast-paced world of online retail. 🛒💡

    🔍 Key Highlights:

    1️⃣ Traditional vs Digital Media

    2️⃣ Career across industries and changing consumer trends

    3️⃣ Changing customer needs in E-Commerce

    4️⃣ Advertising in the digital age: benefits and pitfalls

    5️⃣ Evolution of marketing over the years

    6️⃣ Influencer marketing and its importance

    7️⃣ E-Commerce challenges and marketplace dependence

    8️⃣ AI in marketing

    9️⃣ E-Commerce marketplaces: challenges and importance

    🔟 Takeaways for budding marketers

    Ready to boost your E-Commerce game? Don't miss out! 

    Subscribe, like, and hit the notification bell to stay updated on more insightful conversations with industry leaders. 🛎️ Let's grow together!

    #TheGrowthGenius #ECommerceInsights #BusinessStrategies #IndustryLeaders #SubscribeNow

    1 hr 13 min
  • Advertising Genius to Associate Dean at NMIMS: Dr. Anirrban Ghosh | The Growth Genius | S3E3

    🎉 Get ready for an electrifying new episode of "The Growth Genius," featuring the eminent Dr. Anirrban Ghosh, Associate Dean at NMIMS School of Branding & Advertising, as he joins us for an inspiring conversation! 🎉
    🎙️ In this riveting episode, we delve into the multifaceted role of Dr. Anirrban Ghosh at NMIMS, where he nurtures and guides the aspirations of young minds as they embark on their academic journey. 📚 He shares his valuable insights on how he supports and mentors students during their time at NMIMS, helping them pave the way for a promising future. 💡
    🗣️ Hosting this enthralling conversation is none other than Mehul Ashar, the dynamic Senior Vice President - Revenue at Infidigit, who leads the show with his engaging style and industry expertise! With Mehul's expert guidance, we'll unravel the secrets of Dr. Ghosh's remarkable career and gain unparalleled knowledge from his experiences. 🎙️
    📝 Having interacted with numerous students turned marketers, Dr. Ghosh opens up about the invaluable lessons he has learned from them. Their innovative approaches and fresh perspectives on marketing have inspired him to adapt and stay ahead in this ever-evolving industry. 🚀
    📲 Join us as we explore the fascinating world of digital marketing and admissions! Dr. Ghosh sheds light on effective strategies to reach and engage students in the digital age, leveraging social media and influencers to make a lasting impact. 📱💬
    💡 We also dive into the intriguing topic of AI's role in content generation and marketing. Dr. Ghosh candidly shares his thoughts on the symbiotic relationship between AI and students, acknowledging the potential while ensuring a balanced integration that values human creativity and empathy. 🤖🧠
    🚀 Dr. Ghosh's journey is a testament to the power of versatility and adaptability. He takes us on a compelling ride through his transitions across different industries, showcasing the invaluable lessons he learned along the way. 🎢
    📈 Witness the transformation of marketing over the years through Dr. Ghosh's experiences. From traditional approaches to the digital revolution, he reflects on the changing landscape of marketing and how it has influenced his strategies and teaching methodologies. 📊
    💥 Explore the pivotal "Aha" moment in Dr. Ghosh's career, a turning point that shaped his path and ignited a deeper passion for marketing and academia. 🌟
    🍪 Drawing from his experience with the Britannia campaign, Dr. Ghosh shares key learnings on providing a healthy and enriching customer experience to the end user. He unravels the secrets of impactful brand communication and building lasting connections with consumers. 📢
    🌐 This episode of "The Growth Genius" is a treasure trove of wisdom and inspiration for marketing enthusiasts, students, and professionals alike. Don't miss out on this exciting conversation with Dr. Anirrban Ghosh, hosted by the incredible Mehul Ashar! Subscribe now and mark your calendars! 🔔
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    About Infidigit:
    We're a team of young Digital Marketing experts driven by the latest trends.
    We aim to share the latest digital marketing updates and strategies to make your marketing journey easy.
    Get insights on - Search Engine Optimization (SEO), App Store Optimization (ASO), Conversion Rate Optimization (CRO), Google Ads, Social Media Marketing.
    Visit: www.infidigit.com for the latest digital marketing updates.

    42 min
  • Unveiling Pharma Marketing Strategies with Reethika Nair | The Growth Genius

    Dive into the dynamic world of pharma marketing with The Growth Genius Quick! 🚀 Join Reethika Nair, Head of Ecommerce at Dr. Reddy's Laboratories, and Mehul Ashar, Sr. VP - Revenue at Infidigit, as they explore intriguing facets of the pharmaceutical industry. Here are some highlights from the conversation:
    🔍 Key Takeaways:
    Navigating the D2C Landscape
    Influencers in Pharma Marketing
    The Power of Organic Search
    Multi-Platform Consumer Outreach
    AI in Pharma Marketing
    Growth Stories

    39 min

About The Growth Genius - Business & Marketing Podcast

From the publisher's feed

Presenting an insight-drivendigital marketing to up your skills. Join us as we delve into the success stories of marketing leaders who made it big in the field of Digital Growth, SEO, Content Marketing, Business Development, Analytics, Research, Paid Ads, Social media marketing, lead generation and many more.