All content marketers and creators out there have a love/hate relationship with SEO.

After all, if you leverage it well, it has the potential to carry your business to new heights.

Now, the fast pace at which search algorithms evolve makes it difficult to keep up with best practices, especially since SEO isn’t just Google (79% of traditional search engine shares as of March 2025), Bing (12%), or Yahoo (3%) nowadays.

Today, SEO also encompasses new usages such as voice or AI search.

And that’s a lot.

To cover this topic, we invited Steven Schneider, co-founder and CEO of TrioSEO, an agency that helps B2B brands design and implement ROI-focused SEO strategies.

Before TrioSEO, Steven co-owned a portfolio of 40 blogs, managed hundreds of articles monthly, and scaled to 7 figures relying only on SEO - without using advertising, without using social media, or any other channel, for that matter.

• Current SEO best practices
• The power of backlinks
• Engineering as Marketing on SEO
• Video content & SEO impact
• Clear AI use cases to uplift your SEO performance
• As well as thoughts on publishing frequency, word count, writing assistants, etc.

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The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.⬇️ Useful links ⬇️

• More episodes: https://www.advanceb2b.com/thegrowthhub
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• Soundcloud: https://soundcloud.com/thegrowthhub

• Is BlueSky a ‘Twitter’ with moderation?
• What makes BlueSky a serious social platform contender for B2B companies
• How to leverage UGC in B2B
• The best practices to follow to get started on BlueSky and build a relevant and engaged audience.
• Pitfalls to avoid for community building
• Thoughts on the next big phase in the world of social media

With only 35 million users worldwide as of early 2025 and 1 to 2 million daily engaged users on the platform, BlueSky is still worlds away from well-established platforms like Instagram, LinkedIn, TikTok, Threads, or even Elon Musk’s X - formerly Twitter.  However, it’s also true that BlueSky has been living a second life since the end of 2024, with millions of new users making the shift from Twitter, due to the close ties between Musk and Trump.

Now, politics aside, this newly found attractiveness puts BlueSky on the map for businesses, as they should obviously aim to be active where their audience is.

In episode 111 of the Growth Hub Podcast, we're joined by Michael Kamleitner, Founder of Walls.io and Swat.io, both SaaS designed to help businesses improve their presence on social media platforms, including BlueSky.

Michael has been living and breathing social media for over 15 years now, and through Walls.io and Swat.io, he has privileged access to witness firsthand what moves the needle on social media platforms.

In episode 110 of the Growth Hub Podcast, we're joined by Udi Ledergor, Chief Evangelist Officer at Gong.

Udi joined Gong in 2016 as employee #13 and was the first of what is now a team of 60 talented marketers. Along the way, he contributed to taking Gong from a couple hundred thousand in revenue into a business making hundreds of millions of dollars in annual revenue.

We cover: 

• Udi’s journey, from CMO to Chief Evangelist Officer
• What was the most instrumental in growing Gong into a supersonic business
• Udi’s 5 steps to better align sales and marketing
• Udi’s Human-first marketing approach
• His views on AI
• How to leverage influencer marketing to support growth
• As well as very concrete and inspiring examples to take home.

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About the show:

The podcast for all things B2B marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.

⬇️ Useful links ⬇️

• More episodes: advanceb2b.com/thegrowthhub
• Visit: advanceb2b.com/
• Become an Insider: advanceb2b.com/advance-insider

⬇️ Find us on ⬇️

• Spotify
• YouTube
• Apple Podcast
• Soundcloud