The Growth Hub Podcast

In episode 106 of the Growth Hub Podcast, you’ll hear from Jean Bonnenfant, Head of Growth at Trezy.

Jean has been playing a LOT with Engineering as Marketing in the past and has many concrete examples to share as well as amazing advice to get it done the right way.

The episode, in short

- Jean gives a thorough definition of what Engineering as Marketing is

- shares his experience with this practice,

- shares advice to limit the number of unqualified leads free stuff usually generates,

- and what you need to be careful about not to damage your sales when giving too much away for free and what you should focus on to track the performance of your free tools.

❤️ Don't forget to like and subscribe ❤️

About the show:

The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.

⬇️ Useful links ⬇️

More episodes: https://www.advanceb2b.com/thegrowthhub

Visit: https://www.advanceb2b.com/

Become an Insider: https://www.advanceb2b.com/advance-insider

⬇️ Find us on ⬇️

Apple Podcast: https://podcasts.apple.com/us/podcast/the-growth-hub-podcast/id1219957221

Spotify: https://open.spotify.com/show/66pDW5uwWT1n7164vvYdZi

Soundcloud: https://soundcloud.com/thegrowthhub

In episode 105 of the Growth Hub Podcast, you’ll hear from Kathryn Strachan, Founder and CEO of CopyHouse, a UK Content Marketing agency that recently successfully entered the US … without a US team.

The episode, in short:

- CopyHouse’s GTM playbook,

- How to enter a country without a dedicated team,

- Whether marketing or sales should come first

- How they had to rework messages that resonated in the UK, but not in the US.

About the show:

The Growth Hub Podcast—the podcast for all things B2B SaaS marketing—is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.

In episode 104 of the Growth Hub Podcast, we invited Joel Gaudeul to discuss a topic we all face: team misalignment.

Joel had quite a lot to say - and he took the gloves off, no-bullshit-style.

"I am not going to be popular by saying that (...) but you need to work, to make it work".

Joel worked in B2C and B2B in companies like Ubisoft, Ulule, Mention, France Digitale, and Alma. He's worn the hats of brand manager, product marketer, CMO, COO, and CRO.

The episode, in short:

- How did wearing so many executive hats change the way he does marketing?

- What metrics should sales, marketing, CS, and product follow together?

- Joel's routine to ensure that alignment efforts stick

- Go-to tools to make it happen

About the show:

The Growth Hub Podcast—the podcast for all things B2B SaaS marketing—is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.

How much revenue can you tie to your content marketing operations? Should you place your Content Marketing Strategy in the hands of AI?

To discuss this, we’re joined by Alexis Chevallier, Former CMO, now Part-Time CMO, who’s successfully achieved 3M in ARR directly attributed to content marketing operations for Content Marketing Agency YouLoveWords.

We cover:

> What does a part-time CMO do?

> What are the requirements for Content Marketing to become a growth engine?

> What would prevent Content Marketing from supporting growth?

> How do you get your CEO to understand content marketing?

> How to achieve 3M in ARR from content marketing

> How to build a high-performing marketing team?

> The right split between long and educational content and snack content?

> What AI is really bringing to content marketing

Tune in to hear from Alexis Chevallier, Content-Led Part-Time CMO.

About the show:

The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

Communities can be super powerful.

They carry trends, they generate awareness, and if you play your cards right, they can even significantly affect your overall business growth.

Now, communities are far from easy to build.

To explore the topic, we invited Alex Theuma, founder of SaaStock a successful community helping SaaS founders and their teams connect via expert conferences around the world.

In this episode, we cover:

- The origins of SaaStock

- How to start a community

- How to keep your audience engaged to grow the community

- The KPIs of community building

- More advice for aspiring community builders

- And, as per usual, the Fast Five.

So, is community building just a nice to have, or should SaaS B2B companies really try to benefit from it? Answer in episode 102 of the SaaS Growth Hub Podcast, with Alex Theuma, founder of SaaStock.

Are you really making good use of video to promote your SaaS company, products, and services? If not, the latest SaaS Growth Hub Podcast episode might be of interest to you as it is about ... video marketing, and everything it touches.

To cover this creative topic, we invited Nora Sandell, Head of Marketing at Videoly, a leading product video platform, serving over 1000 online retailers and brands around the world.

We discussed:

- The evolution of how we consume content

- Video marketing trends B2B SaaS marketers absolutely need to know about

- How to produce professional and engaging content when you’re an absolute rookie in the field.

- How to measure performance of your video marketing efforts

- And a couple of DOs and DON’Ts to help you get started

Tune in to hear from Nora Sandell, Head of Marketing at Videoly.

About the show

The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

After Joining Supermetrics as employee number 32 — and marketer number 4 — in 2019, Edward is now Demand Generation Director at Supermetrics, a fast-growing SaaS company with a stunning 50M ARR, in a very competitive space.

In this exceptional episode with Edward, we cover:

— The secret sauce to Supermetrics’ growth

— Who should be driving growth?

— What's the next stage at Supermetrics?

— A full-funnel brand test Supermetrics ran (and what they learned from it)

— Where is 'marketing data' going?

— The alternatives to the traditional attribution models

— Is there a go-to funnel for B2B SaaS companies?

Tune in to hear from Edward Ford, Demand Generation Director at Supermetrics.

About the show

The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

- What’s an efficient process for creating customer stories?

- Can one scale the process?

- Do you have a secret formula to get around this and still tell compelling stories?

- How to tell stories when you can’t share numbers

- How to hook the visitor from the get-go?

Tune in to hear from Joel Klettke, Founder at Case Study Buddy.

About the show

The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

- Why are customer stories so important?

- Why is it so difficult to create and publish quality customer stories?

- How to ensure customer stories serve business and revenue goals?

- How should marketers measure the ROI of a case study?

- How to ask a customer for a story?

Tune in to hear from Joel Klettke, Founder at Case Study Buddy.

About the show

The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.

What is the role of LinkedIn in a B2B advertising strategy?

What is the best use of LinkedIn ads?

Is LinkedIn really expensive?

What's the Future of LinkedIn Ads?

Tune in to learn from Gabriel Ehrlich, CEO at Remotion and LinkedIn Ads expert.

About the show

The SaaS Growth Hub podcast is powered by Growth Marketing Agency Advance B2B. We cover marketing strategy, sales and marketing alignment, content marketing, and brand marketing to help B2B marketers grow and scale up their companies.