All content marketers and creators out there have a love/hate relationship with SEO.

After all, if you leverage it well, it has the potential to carry your business to new heights.

Now, the fast pace at which search algorithms evolve makes it difficult to keep up with best practices, especially since SEO isn’t just Google (79% of traditional search engine shares as of March 2025), Bing (12%), or Yahoo (3%) nowadays.

Today, SEO also encompasses new usages such as voice or AI search.

And that’s a lot.

To cover this topic, we invited Steven Schneider, co-founder and CEO of TrioSEO, an agency that helps B2B brands design and implement ROI-focused SEO strategies.

Before TrioSEO, Steven co-owned a portfolio of 40 blogs, managed hundreds of articles monthly, and scaled to 7 figures relying only on SEO - without using advertising, without using social media, or any other channel, for that matter.

• Current SEO best practices
• The power of backlinks
• Engineering as Marketing on SEO
• Video content & SEO impact
• Clear AI use cases to uplift your SEO performance
• As well as thoughts on publishing frequency, word count, writing assistants, etc.

❤️ Don't forget to like and subscribe ❤️About the show:

The Growth Hub Podcast is for B2B marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in B2B tech from across the world to gain their insight and advice on all things growth.⬇️ Useful links ⬇️

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