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The Growth Pod episodes
- #15 Managing hype, growth and iconic brands in the food space
How did Härkis become a household name in Finland in less than a year? What is it like to manage an iconic brand like Elovena? We discuss this and more with Annika Boström-Kumlin, CMO at Raisio.
Learn more:
https://www.raisio.com/
https://generogrowth.com/
33 min - #14 Chris Walker - rewriting the B2B marketing playbook
Chris Walker is the founder and CEO of Refine Labs. He's the mastermind behind the demand strategies of some of the fastest-growing B2B SaaS companies on the planet. We talk about how marketing is changing and what companies can do to adapt.
Learn more:
https://www.linkedin.com/in/chriswalker171/
https://www.refinelabs.com/
https://generogrowth.com/
43 min - #13: Ruokaboksi - the ups and downs of building a hypergrowth startup
Ruokaboksi is one of the fastest-growing Finnish startups, growing revenue from 1 to over 20m€ in just three years. We talk about their story, the highs and lows, with CEO and co-founder Juhana Rintala.
Learn more:
https://ruokaboksi.fi/
https://generogrowth.com/
40 min - #12 Framery - creating a category and 150m€ business
Founded in 2010, Framery has grown quickly to become the global market leader in soundproof booths and podcasts. We discussed their growth and marketing strategy with CMO Daniela Tjeder.
Learn more:
- https://generogrowth.com/
- https://www.frameryacoustics.com/
37 min - #11 - Per Holknekt on building an iconic fashion brand and 43 other companies
Per Holknekt has done it all. From being a pro skateboarder to founding the iconic fashion brand Odd Molly, he's also started 43 other businesses. And at 63 years old, he’s not slowing down!
We talk about the importance of taking risks and making mistakes, finding success, and losing it all.
Check out Per’s course here: https://www.docens.se/open-course-topics/12
34 min - #10 - Future-proofing your growth with data
How should business leaders and marketers think about their data strategies for 2023 and beyond? We discuss this and more with Evan Kaeding, Lead Solutions Engineer at Supermetrics.
38 min - #9 - Martin Paasi on the Finnish economy, growth, and investments
We're back with season two of the podcast! The first guest is financial expert Martin Paasi.
Learn more: https://generogrowth.com/
32 min - #8 - Focusing on conversions to get better marketing results
We talk about how to use marketing to generate tangible business results, i.e. conversions. The guest is Fredrik Rönnlund, the CEO of Leadoo Marketing Technologies.
Learn more:
https://leadoo.com/
https://generogrowth.com/
38 min - #7 - Social commerce & other consumer trends in the Nordics
Brands must understand how and why customers make their buying decisions. We discuss current consumer trends in the Nordic countries with Susanne Holmsäter, Nordics Lead at Shopify.
Learn more: https://generogrowth.com/
35 min - #6 - How to win in the new era of direct-to-consumer
With data from hundreds of DTC brands, Taylor Holiday breaks down the formula for success in this new era of marketing. Taylor is the CEO and Co-founder of Common Thread Collective, a leading growth agency for DTC brands in North America.
Learn more:
https://commonthreadco.com
https://generogrowth.com
36 min
About The Growth Pod
From the publisher's feed
The Growth Pod is brought to you by Genero, a leading growth agency in the Nordics. We interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth.
Learn more: https://generogrowth.com