How did Härkis become a household name in Finland in less than a year? What is it like to manage an iconic brand like Elovena? We discuss this and more with Annika Boström-Kumlin, CMO at Raisio.
 
Learn more:
https://www.raisio.com/
https://generogrowth.com/

How did Härkis become a household name in Finland in less than a year? What is it like to manage an iconic brand like Elovena? We discuss this and more with Annika Boström-Kumlin, CMO at Raisio. Learn more: https://www.raisio.com/ https://generogrowth.com/

#15 Managing hype, growth and iconic brands in the food space

The Growth Pod is brought to you by Genero, a leading growth agency in the Nordics. We interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth.

Learn more: https://generogrowth.com

Business

Marketing

The Growth Pod is brought to you by Genero, a leading growth agency in the Nordics. We interview marketing experts, business leaders, and entrepreneurs to uncover the stories and strategies behind profitable growth. Learn more: https://generogrowth.com

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#15 Managing hype, growth and iconic brands in the food space

#15 Managing hype, growth and iconic brands in the food space

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