The Grunt Workers Show

Tesla vs Porche, how is their creative process different? And what does that have to do with focus groups and getting a brand into COSTCO?

In this episode, Jeremy Smith tells us about his incredible journey from briefly working with Steve Jobs in the 80s to helping brands get into COSTCO today.

Learn from a creative professional who worked on some of the most iconic brands within the past 30 years!

PLUS

• Discover why Jeremy says that “Focus groups are a joke” and who inspired him to bet his entire career on that key insight
  
  
• Jeremy reveals his super-successful creative process for developing a memorable brand
  
  
• Learn how a creative company can push back on big store requirements with the story of popchips
  
  
• Find a new approach to developing your next campaign, product, or business - without focus groups

Who is Jeremy Smith?

After more than 35 years in strategic sales, branding and marketing, Jeremy Smith’s senior management and graphic arts resume is a salute to the country’s most iconic brands.

Think Apple, Chobani, Krave Jerky, Bob’s Red Mill and popchips.

Prior to Launchpad, as co-founder of Level One, his relationships with buyers, marketers, strategists, venture capital firms and designers, presents enviable connections in the food industry.

Jeremy was named to Forbes and Circle Up’s 2017 Top Catalysts Dealmakers and Influencers in the Consumer Industry.

Connect with Jeremy by phone or email 925 329-6425 EXT 100 or [email protected].

Grunt Workers rebranded to Specialist.PH where you can hire video editors, graphic design specialists, and SEO specialists.

Where Specialist.PH is end-to-end HR for marketers in the Philippines, we have a division that only focuses on recruiting freelancers for you at SpecialistHQ.com. Get freelancer recruiting done for you at SpecialistHQ.com.

Thanks for listening! - gruntworkers.com

Look, a checking account is a checking account is a checking account, right?

When you’re in a commodity marketplace like banking or farming or precious metals or other general goods, how do you stand out? What kind of content marketing strategy should you consider?

In this episode, Michael Hostetler helps us discover a unique way to significantly increase awareness, stay top of mind, and build a beautiful place inside the hearts and minds of a jaded local audience…

The best part is that he does it with a low budget AND without external user-generated content.

PLUS

• Michael discusses a critical tipping point that helped his brand stand out in a crowded local industry
  
  
• He shares how a deeply personal tragedy helps him be more empathetic, which is a key to his personal and professional success
  
  
• Finally, you’ll learn about Michael’s family life and what he does to unwind after work… he talks about tacos here, so you won’t want to miss this!

Who is Michael Hostetler?

Michael Hostetler is the Vice President of Marketing for Crane Credit Union.

He is the recipient of the Indiana Credit Union League's Emerging Leadership Award.

Michael has over 15 years of financial brand marketing experience.

He’s an advisor for George Washington University - School of Business.

He also holds the titles of husband and father of four.

Connect with Michael on LinkedIn at https://www.linkedin.com/in/michaelhostetler/

Grunt Workers rebranded to Specialist.PH where you can hire social media specialists, SEO specialists, and Google Ads specialists.

Where Specialist.PH is end-to-end HR for marketers in the Philippines, we have a division that only focuses on recruiting freelancers for you at SpecialistHQ.com. Find freelancers at SpecialistHQ.com.

Thanks for listening! - gruntworkers.com

You might not have the budget to define an industry as a startup or even a mature company, but you are hell bent on making a dent in the universe with your idea…

So how will you transform the industry as the little guy?

In this episode, Jeff Lerner shares one way to lead the industry with a smart marketing tactic…

PLUS

• He shares experience that helped shape his career from developing a winning strategy for ESPN and the NFL while working at Google…
  
  
• He gives us a bit of background on a fantastic book that he published that’s all about leveling up your personal networking habits...
  
  
• And he discusses the exciting business of freight and how his team is changing an unsexy industry with brilliant marketing, guerilla expertise, all backed by a fantastic and innovative product.
  
  
• Finally, you’ll learn about Jeff’s family and a unique hobby that he picked up in 2020.

Want to learn more about Jeff Lerner?

Jeff Lerner is recognized as a “Top 40 Business Leader Under 40” by San Diego Business Journal for his work in developing relationship-driven corporate cultures and building brands for long-term success, Jeff leads the marketing team at Flock Freight.

Over the course of his career, Jeff has held marketing leadership positions at Google, Cricket Wireless (acquired by AT&T), and ProFlowers (acquired by FTD). Jeff is focused on sharing the benefits of FlockDirect to shippers across the US through various marketing and PR channels.

Connect with Jeff on LinkedIn at https://linkedin.com/in/jeffreylerner

Thanks for listening! - gruntworkers.com

Grunt Workers rebranded to Specialist.PH where you can hire SEO specialists, Google Ads specialists, and Meta Ads specialists.

Where Specialist.PH is end-to-end HR for marketers in the Philippines, we have a division that only focuses on recruiting freelancers for you at SpecialistHQ.com. Recruiting freelancers is easy with SpecialistHQ.com.

Thanks for listening! - gruntworkers.com