The GTM Engineer Podcast

In today's episode, I chat with Rish from CleverViral about building scalable outbound systems that consistently deliver 5-7% reply rates. 

We dive deep into his team's approach to targeting and qualifying leads, exploring how they achieved 60 meetings in 60 days for a Shopify app targeting $5M+ e-commerce stores. Rish shares his philosophy on messaging psychology, explaining why human behavior is universal regardless of geography, and discusses the evolution from generic personalization to hyper-segmentation. 

Enjoy 🙂

(00:00) Introduction to Outbound Wizards
(00:21) What CleverViral Does and Business Model
(00:57) Targeting Strategy and ICP Discovery
(02:32) Try Now Case Study: 60 Meetings in 60 Days
(03:58) Qualifying Leads Beyond Basic Demographics
(05:42) Messaging Philosophy and Psychology
(07:06) Email vs LinkedIn Channel Strategy
(08:28) Common Cold Outbound Mistakes
(10:11) Future of AI-Personalized Emails
(10:58) GTM Alpha and Unique Data Advantages
(11:11) Hyper-Segmentation and 5-7% Reply Rates
(14:00) Closing and Contact Information

🔗 CONNECT WITH RISH 

👥 LinkedIn
💻 Website 

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel

🐦 X (Twitter)

📸 Instagram

💻 Website

👥 LinkedIn
📧 Email - [email protected]

🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/us/podcast/hit-5-7-reply-rates-on-email-with-hyper-segmentation-ft-rish-g/id1837922764

👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes on my email.

In today's Outbound Wizards by SalesRobot episode, I talk to David Gabriel from ViewIn Advisory about the fundamentals of building successful outbound sales systems. 

We dive deep into GTM strategy, exploring how to identify true product-market fit, leverage AI workflows for personalization at scale, and create outbound sequences that actually convert. David shares his expertise on using Clay for data enrichment, the personalization vs relevance debate, and why most companies are doing cold outreach completely wrong. We also discuss advanced tactics like sending customized pitch decks at scale and how to position yourself as a resource rather than just another salesperson trying to get something.

Enjoy 🙂

(00:00) Introduction to Outbound Wizards 
(00:30) What ViewIn Advisory Does 
(02:15) Identifying Product-Market Fit 
(04:00) List Building and Targeting Strategies
(05:00) Clay for Data Enrichment 
(06:00) Messaging and Value Proposition 
(07:00) Templates vs Strategic Messaging 
(08:30) Personalization vs Relevance 
(09:30) Customized Pitch Decks at Scale 
(12:30) Cold Outreach Mistakes and Lessons 
(14:00) Future of Visual Outreach with AI Tools 
(16:50) Account-Based Marketing Approach 
(18:00) Being a Resource to Prospects 
(19:00) Email Deliverability Tips

🔗 CONNECT WITH DAVID

👥 LinkedIn
💻 Website
📧 Email - [email protected] 

🔗 CONNECT WITH SAURAV

🎥 YouTube Channel
🐦 X (Twitter)
📸 Instagram
💻 Website
👥 LinkedIn
📧 Email - [email protected]

🙏 LEAVE A REVIEW 

If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/podcast/outbound-wizards-by-salesrobot/id1837922764

👋🏼 GET IN TOUCH 

You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes on my email.