The GuideTech Podcast

Send us a text

In episode 10 of the GuideTech podcast, hosts Garrett Shackelford and Logan Meaux dive into the crucial yet often overlooked topic of mental health in the guide service industry. They discuss the significant impact mental health has on business operations and client experiences, emphasizing the importance of addressing these issues to maintain a healthy work environment. The conversation highlights the challenges owner-operators face, the potential for burnout among guides, and the necessity of fostering open communication and support within the team. Logan shares personal insights on managing mental health, stressing the value of living in the present and the role of faith in overcoming tough times.

The episode also explores the importance of having the right team members in the right roles to ensure business success and client satisfaction. Garrett and Logan discuss strategies for recognizing when an employee might be struggling and how to address these issues before they escalate. They emphasize the need for vulnerability and honesty in the workplace, encouraging leaders to create an environment where employees feel safe to express their concerns. By sharing their experiences and practical advice, the hosts aim to provide valuable insights for those in the guide service industry to improve both their personal well-being and business performance.

Thanks for listening!
Follow us on social media
@guidetech_
@mallardbay_
Check us at at www.guidetech.mallardbay.com

Send us a text

In Episode 9 of the GuideTech Podcast, hosts Garrett Shackelford and Logan Meaux dive into the intricacies of goal setting, leadership, and fostering a healthy work environment within outfitters and charters. They start by reflecting on a recent trip to Montana and the valuable insights gained from having guests Joel and Ryan on a previous episode. This leads them to revisit Episode 7's discussion on leaving a legacy and setting goals.

Logan emphasizes the importance of breaking down yearly goals into manageable quarterly objectives (OKRs), which are further divided into 90-day and weekly sprints. This approach allows for adjustments and informed decision-making as circumstances change throughout the year. They discuss the significance of the 90-day timeframe, aligning goals with company vision, and tracking progress effectively.

The conversation delves into strategies for overcoming adversity and maintaining accountability in goal pursuit. Logan stresses the need for leaders to take ownership, avoid blame-shifting, and foster a culture of learning from failures. They also touch on the psychological aspects of goal setting, including the value of sharing goals with trusted individuals for accountability and support.

The discussion extends to the importance of understanding employees' personal goals, fostering open communication, and creating a supportive work environment. Logan highlights the role of leaders in empathetically addressing employees' challenges and aspirations, emphasizing the impact of caring for team members on customer satisfaction and overall business success.

The episode concludes with an announcement about GuideTech's upcoming goal-setting system for clients, aimed at assisting outfitters and charters in navigating challenges and achieving their growth objectives.

Thanks for listening!
Follow us on social media
@guidetech_
@mallardbay_
Check us at at www.guidetech.mallardbay.com

Send us a text

In the latest episode of the GuideTech Podcast, our hosts, Garrett Shackelford and Logan Meaux,  welcomed two special guests: Joel Morel, co-founder of Mallard Bay, and Ryan Bassham, a seasoned marketing expert and entrepreneur. The podcast, recorded in Bozeman, Montana, dives into the significance of understanding customer behavior for business success. Joel shared his journey of building Mallard Bay, emphasizing the importance of constantly evolving based on customer feedback. Ryan discussed his diverse career, highlighting his experience in sales, marketing, and entrepreneurship, which he now leverages in various ventures, including a new venture capital firm. Both guests underscored the necessity for businesses to adapt to changing customer needs and preferences, especially in a rapidly evolving digital landscape. They illustrated how customer-centric approaches have driven Mallard Bay’s success and offered insights into how outfitters can enhance their services by focusing on controllable factors like quality lodging and customer service, alongside the unpredictable nature of hunting outcomes. The conversation also touched on the broader implications for marketing strategies and business operations, making it a must-listen for anyone looking to deepen their understanding of customer engagement and business growth. 

Thanks for listening!
Follow us on social media
@guidetech_
@mallardbay_
Check us at at www.guidetech.mallardbay.com

Send us a text

Join Garrett Shackelford and Logan Meaux in Episode 7 of the GuideTech Podcast as they explore the critical elements of building a successful business. From setting a clear vision to the importance of writing down goals, this episode is packed with practical advice for outfitters and small business owners.

Key Topics Covered:

• The importance of a compelling vision
• The power of writing down goals and visions
• Embracing change and adaptability in business
• Implementing EOS (Entrepreneurial Operating System) and OKRs (Objectives and Key Results)
• The significance of weekly meetings for execution
• Measuring key results and their impact on business success
• Boosting team morale and performance through structured approaches

Whether you're an outfitter looking to dominate your market or a small business owner aiming to grow, this episode offers invaluable insights and actionable tips. Don't miss out on the wisdom shared by Garrett and Logan!

🔗 Subscribe to our channel for more episodes and insights.

👍 If you found this video helpful, give it a thumbs up and share it with your network!

Thanks for listening!
Follow us on social media
@guidetech_
@mallardbay_
Check us at at www.guidetech.mallardbay.com

Send us a text

Welcome back to the GuideTech Podcast, hosted by Garrett Shackelford of Mallard Bay. In Episode 6, we're joined by Wyatt Mallett to explore the pivotal role of customer success in the outdoor industry. From heartfelt stories to practical advice, this episode offers a comprehensive look at how genuine interactions and proactive service can transform your business.

Subscribe to the GuideTech Podcast for more episodes filled with industry insights, strategies for success, and the stories that connect us all. Join our mission to foster growth, innovation, and community in the world of hunting and fishing. Let's embark on this journey together, learning and growing with every step.

Don't miss this opportunity to gain valuable insights into customer success and its profound impact on your business and relationships.

Thanks for listening!
Follow us on social media
@guidetech_
@mallardbay_
Check us at at www.guidetech.mallardbay.com

Send us a text

Welcome back to the GuideTech Podcast, hosted by Garrett Shackelford and Logan Meaux. In Episode 5, we tackle the essential topic of building a strong online brand presence for outfitters and charters. This episode is packed with insights on the importance of digital identity, strategies for brand development, and the role of authenticity and customer service in branding.

Whether you're looking to establish your brand online or enhance your existing digital presence, this episode provides valuable guidance and practical tips. Subscribe to the GuideTech Podcast for more episodes like this, and join our community of entrepreneurs and business owners striving for success in the great outdoors. Let's grow together!

Don't miss this episode's deep dive into building a brand that resonates with your audience and stands the test of time.

Thanks for listening!
Follow us on social media
@guidetech_
@mallardbay_
Check us at at www.guidetech.mallardbay.com

Send us a text

Welcome back to the GuideTech Podcast, hosted by Garrett Shackelford and Logan Meaux. In Episode 4, we're tackling the crucial topic of creating compelling offers in the hunting and fishing industry. This episode is packed with insights, strategies, and real-life success stories that will inspire you to rethink your approach to offers.

Join us as we explore the key components of a successful offer, from secure payments to live calendar management, and learn how to set your business apart in a crowded market. Whether you're a seasoned outfitter or just starting out, this episode has something for everyone.

Subscribe to the GuideTech Podcast for more episodes like this, and be part of our community of entrepreneurs and business owners striving for success in the great outdoors. Let's grow together!

Don't forget to check out the exclusive offer we discuss in this episode - it might just be the game-changer your business needs.

Thanks for listening!
Follow us on social media
@guidetech_
@mallardbay_
Check us at at www.guidetech.mallardbay.com

Send us a text

Welcome back to the GuideTech Podcast, hosted by Garrett Shackelford of Mallard Bay. Episode 3, "Navigating the Trade Show Terrain," takes you behind the scenes of trade shows, revealing their importance in the hunting and fishing industry. Joined by Logan Meaux, we share personal experiences, strategies for success, and the undeniable value of connecting with the community at these events.

This episode is a must-list for outfitters and fishing charters aiming to elevate their business, enhance client relationships, and harness the power of their brand story. Subscribe to the GuideTech Podcast for weekly insights into the outdoor industry's latest trends and strategies. Join our community and be part of the movement towards innovation and growth in hunting and fishing.

Thanks for listening!
Follow us on social media
@guidetech_
@mallardbay_
Check us at at www.guidetech.mallardbay.com

Send us a text

Welcome back to the GuideTech Podcast, hosted by Garrett Shackelford of Mallard Bay. Episode 2, "Embracing the Elements," takes you on a journey through the unpredictable and exhilarating world of outdoor adventures with Logan Meaux.

This episode is a deep dive into how weather and nature's unpredictability affect hunting and fishing, and how we, as a community, can adapt and thrive. From personal anecdotes to expert advice, we explore the essence of resilience, innovation, and the spirit of adventure that defines our industry.

Subscribe to the GuideTech Podcast for weekly episodes full of insights, stories, and strategies for navigating the challenges and opportunities of the outdoor business world. Join our community of outfitters, professionals, and enthusiasts driving the evolution of hunting and fishing through innovation and expertise.

Thanks for listening!
Follow us on social media
@guidetech_
@mallardbay_
Check us at at www.guidetech.mallardbay.com

Send us a text

Welcome to the GuideTech Podcast by Mallard Bay, where innovation meets tradition in the outdoor industry. Hosted by Garrett Shackelford, VP of Marketing at Mallard Bay, this podcast is dedicated to outfitters, professionals, and business owners in the hunting and fishing sectors. Each episode delves into the latest in technology and business strategies, conservation efforts, and the future of outfitting. Whether you're managing a long-established operation or just starting out, the team behind GuideTech offers valuable insights to help your business thrive. Join us weekly for expert interviews, success stories, and tips tailored to the unique challenges and opportunities of the outdoor business world. Subscribe now and be part of a community driving the evolution of hunting and fishing through innovation and expertise.

Thanks for listening!
Follow us on social media
@guidetech_
@mallardbay_
Check us at at www.guidetech.mallardbay.com