Welcome to the Guy Who Knows a Guy Podcast, recorded live at Podapalooza 15 with your host, Michael Whitehouse. In this episode, Shauna Van Mourik shares her insights on authentic marketing and branding for women coaches and therapists. She explains that authenticity is about being transparent, true, and intentionally you—without the pressure to reveal every personal detail. Learn how to build a brand that resonates with your ideal audience, overcome the "shoulds" in marketing, and create strategies that feel both natural and impactful.

Key Discussion Points:

• The real meaning of authentic branding and why it matters

• How to merge your personal identity with your professional presence

• Overcoming marketing challenges with a genuine, relationship-driven approach

• Strategies to attract dream clients by being your true self

Connect with Shauna:

Visit shaunaleigh.com to get in touch and learn more about her services.

Host Contact Information:

• Connect with Michael Whitehouse: guywhoknowsaguy.com

• Discover Inspiring Summits: summits.fun

Tune in for an engaging conversation that will inspire you to embrace your authenticity in your brand and marketing strategies!

Mentioned in this episode:

JV Connect, December 12-13, 2023

Join us for JV Connect, the dedicated networking event

Welcome to the Guy Who Knows a Guy Podcast, recorded live at Podapalooza 15 with your host, Michael Whitehouse. In this episode, Jessper Maquindang—owner of Familied Management Consulting—dives deep into how leaders and managers can build stronger teams in today’s evolving work environment. From enhancing team cohesion through intentional connection to overcoming the unique challenges of remote and hybrid work, Jessper reveals actionable strategies for effective leadership and team building.

Key Discussion Points:

• The importance of continuous personal and leadership development

• Strategies to foster genuine team connection and combat isolation in remote settings

• How structured leadership training can prevent the pitfalls of the Peter Principle

• Real-world tips for maximizing productivity and engagement in modern workplaces

Get in Touch:

• Visit Jessper’s website: familyconsulting.com

• Connect with Michael Whitehouse: guywhoknowsaguy.com

• Discover Inspiring Summits: summits.fun

Tune in for an insightful conversation that will empower you to lead more effectively and build teams that thrive!

Mentioned in this episode:

JV Connect, December 12-13, 2023

Join us for JV Connect, the dedicated networking event

Welcome to the Guy Who Knows a Guy Podcast, recorded live at Podapalooza 15 with your host, Michael Whitehouse. In this engaging episode, Lois Wyant—an entrepreneurial force with a background in online marketing and a passion for AI—shares her top four AI tools and the secrets to using them like a dedicated employee. From mastering ChatGPT with strategic training to leveraging AI video and innovative website tools like Xagio and smart chatbots, Lois provides actionable insights to help you boost productivity, enhance your digital presence, and reclaim precious time for family.

• How to train AI tools by treating them like a new employee

• Using AI video platforms to enhance content creation and drive YouTube engagement

• Optimizing website structure with AI-powered tools for better ranking

• Integrating virtual assistants and chatbots to streamline communication

Access Lois’ Free Gifts & Resources at: myfavaitools.com

Host Contact Information:

• Connect with Michael Whitehouse: guywhoknowsaguy.com

• Discover Inspiring Summits: summits.fun

Tune in for a deep dive into the future of AI in business and discover practical tips to free up your time and accelerate your growth!

Mentioned in this episode:

JV Connect, December 12-13, 2023

Join us for JV Connect, the dedicated networking event

Welcome to the Guy Who Knows a Guy Podcast with your host, Michael Whitehouse—recorded live at Podapalooza 15. In this episode, Michael sits down with Brenda Marie Sheldrake, a dynamic lead generation strategist who helps entrepreneurs build relationships that matter. Brenda reveals her secret to unlocking business opportunities by listening deeply, identifying challenges, and connecting people with the right solutions. Whether you’re tired of generic leads or just looking to foster genuine connections, Brenda’s insights will help you cut through the noise and focus on what truly drives business growth.

Key Topics Include:

• The art of listening to uncover client challenges
• How to turn introductions into qualified leads
• The value of relationship-building over cold outreach
• Free tools and strategies to boost your networking game (including a spotlight on “My Most Trusted”)

Host Contact Information:

• Connect with Michael Whitehouse: guywhoknowsaguy.com
• Discover Inspiring Summits: summits.fun

Tune in and learn how to transform your approach to lead generation and business relationships!

Mentioned in this episode:

JV Connect, December 12-13, 2023

Join us for JV Connect, the dedicated networking event

Welcome to the Guy Who Knows a Guy Podcast with your host, Michael Whitehouse, recording live at Podapalooza 15. In this episode, Michael reconnects with returning guest Rob Goyette—creator of Fast Revenue Laser Coaching and a seasoned expert in automated webinar strategies. Rob shares how his innovative laser coaching model transforms brief, focused sessions into high-value coaching engagements, and reveals the secrets behind his unique automated webinar format that perfectly balances on-demand convenience with the excitement of live events.

During this engaging conversation, you'll learn:

• How the laser coaching model enables coaches to build trust and generate significant revenue
• Strategies for crafting a compelling automated webinar that transitions smoothly into your sales offer
• Proven tactics such as attendance prizes and exit-intent pop-ups to boost webinar conversions
• The power of accountability coaching and simple, value-driven methods to kickstart your coaching business

For more details on laser coaching, visit guywhoknowsaguy.com/laser.

Host Contact Information:

• Connect with Michael Whitehouse: guywhoknowsaguy.com
• Discover Inspiring Summits: summits.fun

Tune in for actionable insights and practical tips that will help you scale your coaching business and automate your success!

Mentioned in this episode:

JV Connect, December 12-13, 2023

Join us for JV Connect, the dedicated networking event

Welcome to the Guy Who Knows a Guy Podcast with your host, Michael Whitehouse—recorded live at Podapalooza 15. In this episode, Christine Hebel shares her expert strategies for writing winning grant proposals, accessing untapped funding, and overcoming the overwhelm that holds most applicants back. Learn how she uses AI-powered tools and a proven process to guide entrepreneurs—from never having written a grant to submitting one in just a few weeks. Whether you’re a startup or an established business, discover how to secure the free money you deserve!

Resources:

• Free Webinar: grantwebinar101.com
• Coaching & Tools: freemoneyu.com

Host – Michael Whitehouse:

• Connect with Michael: guywhoknowsaguy.com
• Find Inspiring Summits: summits.fun

Tune in and take the first step toward unlocking a world of free money for your business!

Mentioned in this episode:

JV Connect, December 12-13, 2023

Join us for JV Connect, the dedicated networking event

Welcome back to the Guy Who Knows a Guy Podcast! I'm your host, Michael Whitehouse, coming to you live from Podapalooza 15. In this episode, I sit down with launch manager Elisa Bogarts, whose expertise in project management and technical systems helps coaches execute flawless launches. Elisa breaks down how to take a complex 300-task project and turn it into a series of manageable steps, ensuring that every launch runs smoothly—even when chaos seems inevitable.

Key highlights include:

• Why launching isn’t just about the idea—it’s about execution.
• How breaking your launch into clear, actionable tasks can prevent last-minute scrambles.
• The importance of building relationships and starting your promotion early.
• The critical insight: Give yourself more time than you think you need.

Guest – Elisa Bogarts:

• Website: inspirationbyelisa.com

Host – Michael Whitehouse:

• Connect with Michael: guywhoknowsaguy.com
• Discover Inspiring Summits: summits.fun

Tune in for an engaging conversation filled with practical strategies to help you launch your next project with confidence and ease!

Mentioned in this episode:

JV Connect, December 12-13, 2023

Join us for JV Connect, the dedicated networking event

Join Michael Whitehouse on the "Guy Who Knows a Guy" Podcast as he chats with business growth expert Lynne Roe—recorded live at Podapalooza 15. In this dynamic conversation, Lynne reveals her secrets to transforming entrepreneurial ideas into thriving business strategies by harnessing the power of networking, mastermind groups, and strategic hiring.

Key Discussion Points:

• Cross-Pollinating Ideas: How mixing insights from different industries can spark innovative growth.
• Mastermind Magic: The benefits of forming mastermind groups to exchange unique ideas and avoid industry echo chambers.
• The Value of Expertise: Why hiring specialists and training them right can free you to focus on what you do best.
• Networking Strategies: Tips for building genuine connections, following up effectively, and stepping into the CEO mindset.

Actionable Takeaways:

• Commit to a few key networking groups to build strong, recurring relationships.
• Build your “invisible team” with systems, processes, and proper training.
• Shift from “doing it all” to leveraging experts to maximize growth.

Guest Information – Lynne Roe:

• Free Business Growth Assessment: lynnesfreegift.com
• Contact Email: [email protected]

Host Information – Michael Whitehouse:

• Connect with Michael: guywhoknowsaguy.com
• Discover Inspiring Summits: summits.fun

Mentioned in this episode:

JV Connect, December 12-13, 2023

Join us for JV Connect, the dedicated networking event

Join Michael Whitehouse on the "Guy Who Knows A Guy" podcast as he delves into an insightful conversation with Robert Butwin, a seasoned entrepreneur and network marketing virtuoso. Discover Robert's transformative journey from conventional corporate confines to embracing the freedom of becoming 'psychologically unemployable,' along with his invaluable insights on networking, personal growth, and nurturing life and business connections. This episode is a treasure trove of wisdom on leveraging network marketing as both a career and an educational tool, guided by expert advice from Robert and thoughtful probing by Michael.

Complimentary gift text "WIN" to 707-870-9474

Schedule a chat at calendly.com/butwin

Mentioned in this episode:

JV Connect, December 12-13, 2023

Join us for JV Connect, the dedicated networking event

Join Michael Whitehouse on the Guy Who Knows A Guy podcast as he sits down with Kris Ward to explore the Win the Hour, Win the Day philosophy, offering invaluable insights on balancing business growth with personal life, and revolutionizing your approach to productivity and networking.

Win The Hour, Win The Day

Mentioned in this episode:

JV Connect, December 12-13, 2023

Join us for JV Connect, the dedicated networking event