The Haley Bri Show For Online Entrepreneurs

What does it actually look like to scale a brand fast without grinding your way through visibility, content burnout, and slow audience growth?

In this episode, I’m breaking down why La La Land Coffee scaled to 100+ locations in just four years and why almost nothing about their strategy looks like what most online businesses are doing.

This isn’t a coffee episode.It’s a growth strategy episode.

We’re dissecting how a mission-driven brand used kindness as IP, borrowed trust instead of building it from scratch, and turned customers into owned leads all while competing with Starbucks in one of the hardest industries out there.

You’ll hear:
• Why “kindness” can be intellectual property and how it reduces buying friction and attracts investors
• How renting audiences beats building them from zero (and why it accelerates growth by years)
• What aggressive collaborations actually look like when they’re done strategically
• How La La Land’s app turns one-time buyers into repeat customers using psychology, not discounts
• Why fake math, loyalty points, and bright colors quietly drive retention and lower acquisition costs
• How every store location became a marketing channel, not just a place to sell coffee

If you’ve been pushing the boulder uphill: posting more, working harder, trying to be everywhere, this episode will show you a completely different way to think about growth.

You don’t need more visibility.
You need more leverage.

Let’s break it down.

LINKS THAT ARE WORTH CLICKING:

1. Get on the wait list to be one of the first people on this new human design software built for entrepreneurs: ⁠https://haleyburkhead.typeform.com/to/IMu8lGn6⁠ 

2. Download ⁠⁠the free insiders app on Apple⁠⁠

3. Download ⁠⁠the free insiders app on Google Play⁠⁠

4. Hang out with me on Instgram: ⁠⁠https://instagram.com/byhaleybri

What does it actually look like to build a tech company from scratch? Not the polished LinkedIn version, the real version.

In this episode, I'm pulling back the curtain on how we mapped out a $50 million ecosystem over a weekend. But here's the thing: this isn't a straight-line success story.

This is about wanting to play in business while your body was literally failing. About dissolving a partnership with grace when you realized you wanted different things. About turning months on crutches into the most productive IP creation period of your life.

You'll hear:

• How to map out a multi-million dollar ecosystem (and the exact questions that get your brain there)
• Why self-awareness is your most valuable business skill, especially when making partnership decisions
• The messy middle between vision and execution that nobody talks about
• What it actually takes to pivot when something isn't working (even when the relationship is solid)
• How Human Design became the framework for building a revenue system that prevents entrepreneur burnout

If you've ever felt stuck on the sidelines watching everyone else build while you're dealing with life, this one's for you.

Business is a playground. Let me show you how to play at the highest level, even when the odds aren't in your favor.

LINKS THAT ARE WORTH CLICKING:

1. Get on the wait list to be one of the first people on this new human design software built for entrepreneurs: https://haleyburkhead.typeform.com/to/IMu8lGn6 

2. Download ⁠the free insiders app on Apple⁠

3. Download ⁠the free insiders app on Google Play⁠

4. Hang out with me on Instgram: ⁠https://instagram.com/byhaleybri

After being burned by past business partnerships, both of us swore we’d never do it again. Yet here we are co-founding a tech company, creating new wealth ecosystems, and doing it in a way that actually feels calm, clean, and collaborative.

In this episode, we get brutally honest about:

• What we learned from partnerships that didn’t work (and how to protect yourself without closing off)

• The role of nervous-system safety and therapy in rebuilding trust

• The business clauses and emotional agreements that make a partnership feel secure

• How our Human Design types (two Projectors: 5/1 and 2/4) influence how we work, communicate, and lead

• Why abundance requires boundaries and how to create them without losing creativity

This isn’t a conversation about contracts, it’s a masterclass in energetic compatibility, emotional maturity, and scalable collaboration.

If you’ve ever partnered, hired, or merged creative visions with someone else, this episode will change the way you build together.

LINKS THAT ARE WORTH CLICKING:

1. Connect with me on IG: https://instagram.com/byhaleybri

2. Download the free app InOverflow on iPhone

3. Download the free app InOverflow on Google Play

4. Explore HaleyBri.com

5. Listen to Emylee's Podcast

6. Signup for the Human Design Business Playbook Mini-Mind

How do you move fast without creating chaos? In this conversation, seven-figure founder Lyric Fryer unpacks the exact mix of systems, standards, and selective relationships that let her scale WorkPlay Branding across continents, while staying energized. We break down Lyric’s “easy button” approach: build the vision, codify the system, delegate the engine, and protect momentum with clear standards that make speed safe. We also touch Human Design in practice (Lyric’s 2/4 Generator, sacral authority) and how “circular” ecosystems, brands that feed each other, compound growth.

You’ll learn:

• How to turn creative sparks into repeatable systems (so you’re not the bottleneck)

• The “standards as a product” script for collaborators: firm, friendly, and fast

• A simple filter for partnerships using overlapping circles (reputation + values + reciprocity)

• When to hire a COO vs. when to automate and what quality control to keep

• The Generator “train” metaphor to decide what to drop, delegate, or double-down on

Perfect for: founders who want to scale at speed without frying their nervous system.

LINKS THAT ARE WORTH CLICKING:

1. Connect with me on IG: https://instagram.com/byhaleybri

2. Download the free insiders app on Apple

3. Download the free insiders app on Google Play

4. Explore HaleyBri.com: https://haleybri.com

5. Signup for Work Play Branding

6. Connect With Lyric Fryer on IG

What happens when your business outgrows your body’s capacity to hold it?

In this episode, Haley pulls back the curtain on how she scaled an eight-figure company, the quiet collapse that followed, and the science-backed path that brought her back to calm, clarity, and creativity. You’ll hear the real story behind her rise, from coding in a college dorm to leading multimillion-dollar sales automations and the moment she realized that the real flex isn’t revenue…it’s regulation.

This isn’t a burnout confession. It’s a blueprint for sustainable success, one built on nervous-system safety, emotional intelligence, and a new definition of wealth that actually feels good to live inside of.

If you’ve ever wondered how to grow fast without breaking yourself in the process, this episode will change the way you think about business, success, and self-trust.

LINKS THAT ARE WORTH CLICKING: 

1. Connect with me on IG: https://instagram.com/byhaleybri

2. Download the free insiders app on Apple

3. Download the free insiders app on Google Play

4. Explore HaleyBri.com: https://haleybri.com

This is just an example episode, I will update this with the full intro and outro once this podcast launches. :)

It is totally normal to view debt as dangerous, to view debt as something that can mess up your future. If you’re anything like me, you probably grew up hearing messages that debt was bad. “Credit cards are evil” and “Loans mean you’re poor”. Taking on debt basically meant you were in an inescapable hole, aka “snowball debt” that would be extremely hard to dig yourself out of. But what about good debt and something called snowball wealth? The same concept that applies to debt applies to wealth. 

If you look at any billionaire these days, you’ll not only find they have debt, but they’re actually making money from their debt! This is what we categorize as good debt. Now this message may be hard for your subconscious to hear, since most of what we’ve been told surrounding debt and money are… well… lies. So let me start by saying it’s ok if it feels tough to bridge this gap and that is exactly why this podcast exists, to surround ourselves with messages that make money easier for us. 

CONNECT WITH US

Social Media: instagram.com/haleyburkhead

Our mindset is a product of our conditioning. The question is… what have you been conditioned to believe about the topic of money that’s keeping you from creating wealth? In today’s episode, our wealth chat uncovers reasons why you’re not wealthy, taking a closer look at the thoughts, behaviors, and patterns behind money mindset types. Because learning how to think makes the game of wealth easier to play… helping you not only create wealth but keep it!

CALLING ALL DISRUPTORS

Imagine what a tangible, step-by-step roadmap to your wealth looks like. Predictable profit in your business and a life of wealth outside of your business. That’s exactly why I created the Disruptor interactive membership for entrepreneurs! For only $75 a month, you get access to the processes and tools that I use in my own business and every business I invest in to lock in predictable profit. You also get access to a community that shares big ideas, live support twice a month, and your very own customized wealth game plan!

Yes, my mission is centered around women, but no matter how you identify, no matter where you're at in life, no matter how you look, and no matter what you think, as an entrepreneur wealth is available to you right now, and I am so excited to show you what this can look like for you! So come join the wave of entrepreneurs who are disrupting the wealth industry by creating wealth that pays you now and forever!

Watch my FREE 9-minute webinar where I break it all down for you. I hope you’ll join me in this exciting new movement!

http://thedisruptor.com/replay

CONNECT WITH US

Social Media: instagram.com/haleyburkhead

If you’re ready to have a business that brings in consistent income with solid margins as an entrepreneur, then listen in because this week we’re diving even further into wealth creation using my secret, repeatable system… the Predictable Profit Model, to turn your business into something that can create wealth that lasts!

Even if you’re making multiple six figures, you can still be making inconsistent income. It’s not the revenue level that matters… what matters the most is if your marketing and selling is your business set up in a way that can run without needing you all the time. Is it set up in a way that you can basically project and predict the amount of sales that are coming in at the end of every month? That’s what we want… so by using the Predictable Profit Model you can start predicting your income and profit as well as catch any holes in your system.

CONNECT WITH US

Social Media: instagram.com/haleyburkhead

The disruptor movement exists to allow EVERYONE who wants a place in the wealth space to have one.. because wealth is AWESOME! So tune in because today I’m showing you just how you can create that space using The 3 Wealth Systems, aka three approaches you can take to wealth!

The 3 Wealth Systems…

1. The $0 Investing Approach: Your business isn't at $0, but your available money for creating wealth is. 
2. The Hands Off Approach: Your business makes extra money every month and this approach allows you to use a passive money machine to let it grow thoughtlessly on your part. You can pull paychecks from this amount as it grows. It’s easy to see why this option tends to be everyone's favorite as their business reaches around the six-figure point. 
3. The Visionary Approach: Your business makes extra money every month. This approach is typically for visionaries that are interested in not only growing their money, but expanding their resources through acquisitions and equity. This is where you can get really creative and is my absolute favorite for those that love the game of business. 

CONNECT WITH US

Social Media: instagram.com/haleyburkhead