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The Hand Crafted Podcast
The Hand Crafted Podcast episodes
- "Crafting Luxury: Why Raising Your Prices Attracts Better Clients"
"In this episode, Paul shares his journey of transforming Philadelphia Table Company into a luxury brand, revealing how raising prices attracted better clients who truly value handcrafted quality. He explores the counterintuitive strategies of luxury marketing, emphasizing the importance of telling your brand's story rather than selling a product."
16 min - Crafting Luxury: Why Raising Your Prices Attracts Better Clients
"In this episode, Paul shares his journey of transforming Philadelphia Table Company into a luxury brand, revealing how raising prices attracted better clients who truly value handcrafted quality. He explores the counterintuitive strategies of luxury marketing, emphasizing the importance of telling your brand's story rather than selling a product."
16 min
About The Hand Crafted Podcast
From the publisher's feed
The Handcrafted Podcast: The Business of Making Things” is where craftsmanship meets entrepreneurship. Hosted by Paul, founder of Philadelphia Table Co. and The The Handcrafted Network, this podcast…
dives into the mindset, strategies, and systems that help makers turn their passion into a thriving business. Whether you’re a woodworker, artisan, or creative entrepreneur, you’ll find insights on pricing, marketing, sales, and growth—because great craftsmanship deserves great business strategy.