Social media channels enable every company to tell its product’s story, but lists of ingredients and features – and even reviews – aren’t stories. Bonafide stories can attract attention, exert influence and transform audiences, but they do require a robust structure. Award-winning storyteller Kindra Hall helps you identify the kind of story that best fits your vision and strategy. She explains why stories matter and how to craft a story that links your product to your audience. Leaders and marketers can learn how to capture their firm’s value in a story that will garner and hold consumer attention and affection. Find Kindra's latest book, Stories that Stick here. 

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Do you want to stop wasting time and make the most of your life? Me too! Liz Nead and Phil are discussing personal development and success. Learn more about Liz and pick up a copy of her book, The 1440 Principle

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Is virtual sales training effective? How can we make sure it is? And why would Lauren Bailey focus on building up women sales professionals? Join Phil as he is talking virtual sales training and #GirlsClub with Lauren Bailey of Factor 8.

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Nearly 20 years ago, I met Michael Gelb when I was working as a stockbroker at Strong Investments. He was on tour with his book Thinking Like Leonardo da Vinci, and the book (and the dinner conversation) changed my life. He was the first major author I'd ever had a real conversation with.

Fast forward and now Michael has a book called The Art of Connection where he shares the first secret is something I learned from him at dinner: to be fully present with the other person. It works at dinner, it works in conversation, and it works in relationships.

Listen in as Michael and I talk about how to BE instead of DO, and so much more.

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There's a gap between where you are - and where you want to be. How can you close that gap? Learn from Mike Cameron how to become a better man - and close that gap!

Becoming A Better Man: When "Something's Gotta Change", Maybe It's You! is the latest from Mike Cameron and how to courageously look your doubts and fears and turn them around. 

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Ron Tite is one of the funniest guys I know. And yet his latest book Think Do Say isn't funny. And it's his best work to date.

Tune in and listen as Ron shares his insights into where we fall down in the TDS method - and how we can do it more often, and make even more of a difference! Find Ron here. 

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Compiling Laurie Guest’s lessons from more than three decades as a customer service expert, The 10¢ Decision is an abundance of quick tips and deep dives intended to make immediate, positive changes in your customer service delivery. Purposefully designed to be a quick read, The 10¢ Decision is packed with fun stories, spot-on examples, and questions to ask yourself to drive results. Learn more about Laurie now!

 

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Have you ever met someone who went from running their own business and saying they would NEVER get a corporate job - to someone who got a corporate job and LOVES it? If you haven't, you don't know Scott.

Scott Ginsberg is a renaissance man like few others. He's the creative genius behind Steal Scott's Ideas, a podcast, a card game, and soon to be a book of the same name.

If you're looking for an innovation framework or a framework for finding the work that you love, you need to listen to this conversation.

Scott is the guy who got me started blogging in 2005 and still is someone I look to for friendship and ideas. And after listening to this, you will too! You can learn more about Scott here. 

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Rand Fishkin is the co-founder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. A global speaker, he donates his speaker fees to Give Directly. Popular for his insightful blog posts and Whiteboard Fridays, he most recently founded SparkToro, a startup focused on audience and influencer intelligence.

Open and honest about his mental health, Rand has written and shared his story around depression and how it affected his life and he's sharing his insights in this interview about how influencer marketing can work for your company - and it's not as hard as you might think. 

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There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession. Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES. Listen in to this talk with the sales master that is Jeb Blount, and get a copy of Objections on Amazon for yourself and your team today.

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