Do you have a good marketing strategy? If not, we have just the episode for you! Today we have Darrell Alfonso, Director of Marketing Strategy and Operations at Indeed. Darrell discusses with Casey Cheshire how to make your MarTech strategy tie with your marketing strategy. He also talks about how you don’t need to buy a tool to make your company better. It’s all about having a good marketing plan. Darrell gives us his tips on how to focus on your customers. Tune in to this great episode.

Busted Myths:

• You can fix bad marketing by buying a tool.

Takeaways:

• Your MarTech strategy has to be tied to your marketing strategy. Your marketing strategy needs to be focused on what's best for the customer and what's best for the business.

Quote of the Show:

• “Marketing is really the art of changing people's minds.” (19:16)

Links:

• LinkedIn: https://www.linkedin.com/in/darrellalfonso/ 

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

Do your customers trust your company? How can you build trust? We have just the episode for you! Today we have Edith Väli, International B2B Marketing and Corporate Communications Consultant. Edith discusses with Casey Cheshire how to build your brand and how to correctly advertise your company. She also talks about how it is important to get to know your competitors and customers to help your company stand out above the rest. Edith gives us her tips on how to build trust with your customers through your website's professional looks. Tune in to this great episode.

Busted Myths:

• People think that building your brand requires a lot of money, but it doesn’t. Everything is doable, even without money.

Takeaways:

• When reading papers or seeing advertisements, you see companies encouraging people to spend a bunch of money. In reality, you don’t need to. You just need to figure out what is best for you, what works for you, and what doesn't work for you before you spend so much money.

Quote of the Show:

• “Trust is the key ingredient.” (17:14)

Links:

• LinkedIn: https://www.linkedin.com/in/edith-vali/ 

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

Privacy is key. How do we keep our privacy to ourselves even through the internet? We have just the episode for you! Today we have Pardees Safizadeh, CEO and Founder at Albaloo. Pardees discusses with Casey Cheshire the best place to track customer flow on the internet is actually offline. She also talks about how customer flow is more based on what marketing should have been from the beginning instead of stalking people and gathering their data when they didn't consent to it. Pardees gives us his tips on how to be a better marketer and how to avoid getting your phone tracked. Tune in to this great episode.

Busted Myths:

• Offline is the new online. It doesn't take $10,000 to make it happen.

Takeaways:

• The best place to track customer flow on the internet is actually offline. You can look at different behaviors. It's more based on what marketing should have been from the beginning instead of stalking people and gathering their data when they didn't consent to it.

Quote of the Show:

• “If you're not making money, you can't keep turning out money.” (11:27)

Links:

• Twitter: https://twitter.com/Pardees 

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

Are you ready to start your New Year off with some amazing advice? We have just the episode for you! Today we have Jason Byer, Marketing and Partners Manager at Crowdspring. Jason discusses with Casey Cheshire the two main problems that companies tend to run into and listens to Jason dive into immense details on how to solve them. He also talks about the challenges he has faced in the past. Jason gives us his tips on how to align your marketing strategies with your company’s core values. It is incredibly important that everyone in your company understands and follows the core values. Tune in to this great episode.

Busted Myths:

• Most marketing is just busy work. It just tries to make us feel good. 

Takeaways:

• Marketers get paid strategies, direct mail, optimizations that make buttons change colors, and raised percentages. The challenge that nobody talks about is most of it doesn't matter. 

Quote of the Show:

• “You want people to feel empowered to want the company to succeed rather than their individual projects.” (14:12)

Links:

• Twitter: https://twitter.com/JasonByer 

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

Hold onto your hats because this week’s episode is going to blow you away. Today we have Darrell Amy, Host & Growth Strategist of the Revenue Growth Podcast and Host of the Selling from the Heart Podcast. Darrell discusses with Casey Cheshire the importance of getting on the same level with your sales and marketing team on who your ideal clients are. He stresses how important it is to communicate with your team. Communication is what makes a business thrive. Darrell gives us his tips on how to value your customers and how you can make them feel important. Tune in to this great episode.

Busted Myths:

• You don’t need to generate leads.

Takeaways:

• If you're in B2B marketing and you know who your ideal client is, therefore you know who your ideal prospect is, you should already know who your leads are.

Quote of the Show:

• “I don’t need leads. I need engagement with my ideal prospects.” (03:46)

Links:

• Twitter: https://twitter.com/darrell_amy 

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

How can you find the right salesperson? What should you look for? Well, in this week’s episode you are going to have these million-dollar questions answered. Today we have Henning Schwinum, Co-Founder and Managing Partner at Vendux, LLC. Henning discusses with Casey Cheshire that he believes that people are motivated by pay and income. He thinks that this is the only part of the motivational approach that companies depend on in order to keep their community. Henning gives us his tips and tricks on how to increase your sales numbers in your business by hiring the right people. Tune in to this great episode.

Busted Myths:

• Everyone in sales is paid on commission but statistics read that 20% of sales reps are paid on the basis of commission only.

Takeaways:

• Henning believes that people are motivated by pay and income. He thinks that this is the only part of the motivational approach that companies depend on in order to keep their community.

Quote of the Show:

• “If you can motivate individuals in the company to do their job well, you can do the same with salespeople.” (03:23)

Links:

• Twitter: https://twitter.com/vendux2 

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

Do you know how to write a great business article? Well, you better roll your sleeves up and get typing in this week’s episode. Today we have James Scherer, VP of Strategy at Codeless and uSERP. James discusses with Casey Cheshire how to write your business's articles for succession. James gives us his tips and tricks on how you can optimize your articles in order to achieve excellent content. Tune in to this mind-blowing episode.

Busted Myths:

• Every content piece and blog article that you produce has to be an absolute standout, and amazing in order for you to have a successful SEO strategy.

Takeaways:

• Your business content strategy doesn't have to be the best thing ever written, but you need to have the intention with every content piece that it will be ranked highly.

Quote of the Show:

• “This is content marketing. It is not just content creation.” (07:53)

Links:

• Twitter: https://twitter.com/JDScherer 

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

Ever wonder how you can beat your competitors? What is their secret to selling? Well, we have someone who can answer these tough questions this week. Today we have Dave Garofalo, President of Two Guys Smoke Shop. Dave discusses with Casey Cheshire how to make sure you make your customer's experience as great as possible. Dave gives us his tips and tricks on how to secret shop your competitors. Tune in to this fantastic episode.

Busted Myths:

• You cannot compete against online giants.

Takeaways:

• You have to remember that someone is selling what product you have for a less price. Try to rethink your cost options to beat out the competition. 

Quote of the Show:

• “You sell more, you make more, and you make the customer happy.” (13:46)

Links:

• Twitter: https://twitter.com/cigarspotlight 

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

Before you begin your company, have you recognized what your business represents or stands for? No? Well, buckle up because we are driving right into this educational episode. Today we have Jeremy Woolf, Fractional CMO at RingRx. Jeremy discusses with Casey Cheshire how to start up your company correctly without any mistakes. Jeremy gives us his tips and tricks on managing your focus more on the product and customers before you start spending all your money in the wrong places. Tune in to this fantastic episode.

Busted Myths:

• Early Stage companies don’t need to invest in company branding.

Takeaways:

• When starting up a company, start off small. Don’t spend your money right away. Start by creating a website, a logo for yourself, and a name you would like. 

Quote of the Show:

• “Don't let the last piece of feedback be the thing that shapes your product or service” (08:28)

Shoutouts:

• Youtuber - Alex the Analyst 

Links:

• Twitter: https://twitter.com/jeremywoolf

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

Strategy. What does it mean? How do you incorporate strategy into your company? Well, be ready to have those questions answered for you with this week's episode! This episode will make your business skyrocket past your competitors. Today’s guest is Dave Blanchard, Fractional Chief Marketing Officer of K9 Resorts Luxury Pet Hotel and yorCMO. Listen in as Dave joins host Casey Cheshire and shares how to make your company's future goals into money.

Busted Myths:

• Marketing is too expensive.

Takeaways:

• When starting a business, you want to make sure you have a strategy before you start getting into your tactics. Most businesses fail because they do their tactics first instead of starting with a strategy.

Quote of the Show:

• “The truth is that marketing done right is an investment with high multiple returns.” (03:31)

Book Recommendations:

• The Art of War by Sun Tzu

Links:

• Twitter: https://twitter.com/DavidBlanchard

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763