On this week’s episode, the god of gifs and JPEGs, and Co-Founder of Vidu, William Holden joins the host Casey Cheshire to talk about leads. Will dives into what makes a good lead and how to prioritize your time to make it effective. Will explains the importance of having good working relationships and how productive it can be for yourself and many other colleagues. 

Busted Myths:

• Not all leads are created equal.

Takeaways:

• Even when there is a common definition, from a marketer and seller's perspective, there can be discourse around what a good lead is.

Quote of the Show:

• “Buyers don't care until they know that you do.” (55:22)

Links:

• Twitter: https://twitter.com/williamvholden 

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

What do your lead gen efforts look like? If you’re focused on impressions instead of the number of quality leads brought in or your CPL, then you really need to hear this episode as soon as possible. This week’s special guest, Wes Mathews, is the Co-Founder of High Level Marketing, a prolific entrepreneur, and a true marketing thought-leader. Wes shared invaluable and actionable insights to help your company understand the metrics that drive leads, how entrepreneurs should approach their sales and marketing budgets, and how to scale your company using your CPL.

Busted Myths:

• Impressions as a metric are BS. It doesn’t matter that a million people see your ad if none of them take an action and convert. So many marketing companies sell prospects on the number of impressions they’ll get but then neglect to bring in quality leads.

Takeaways:

•  The way to generate quality leads is to first put in the work to really define the target audience, create a clear CTA (Call To Action), and then get that ad in front of that perfect audience.

Quote of the Show:

•  “Impressions are bullshit” - Wes Mathews

Links:

• LinkedIn: https://www.linkedin.com/in/wesleymathews/ 

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

Today’s guest is a jack of all trades in the business world.  He is a visionary entrepreneur and an innovative thought leader. Jordan Ostroff is the President of LegalEase Marketing, Managing Partner of Jordan Law, and Board Member of Big Brothers Big Sisters of Central Florida. He dives into the depths of cold calling, how to deal with it and why it's not effective. Being an attorney and owner of a marketing company he has unique perspectives on the mindset he has to have working with his two different businesses. 

Busted Myths:

• “Cold spam, cold outreach, all that stuff is the f****ing worst. And I don't know who sold you on some mass tactic, but it's awful and it’s ruining your brand and long-term success.”

Takeaways:

• It's easy with cold calling and messaging for marketing companies to have a big list to send out to gain leads. But in reality, it's about making a quick dollar at the expense of a lot more money and success down the road. 

Quote of the Show:

•  “It's never gonna be easy, but it should be simple” - Jordan Ostroff

Links:

• Twitter: https://twitter.com/lawyerwithalife 

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

A video has a bigger impact on marketing than most realize. Who better to shine a light on this topic other than Isaac Miranda, Video Marketing Strategist, Entrepreneur, and Managing Partner at TRO Video Production. Isaac joins host Casey Cheshire to talk about how impactful a video is to everyday life and maximize your knowledge on video marketing. 

Busted Myths:

• If you have problems in your business, solve your business problems with a video, stop treating it like a website.

Takeaways: 

• The rate of online consumption across a video is at a high of 70%

Quote of the Show:

• “The person you’re trying to persuade, they have to see themselves in that video or that story or that problem and it’s gotta happen in the first 10 to 12 seconds” - Isaac Miranda

Links:

• LinkedIn: https://www.linkedin.com/in/isaac-miranda-310b1432/ 

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

As the world ages, so do certain media practices. And when the world shut down due to the pandemic we saw the rise of digital media actually fall proving that traditional media is not dead and might never really die out. Today’s guest is Mary Ann Pruitt, CEO of Mosaic Media Agency. Pruitt is an entrepreneur, a marketing thought leader, a speaker, a writer, and a powerhouse in the world of media buying. She dives deeper into traditional media with host Casey Cheshire.  

Busted Myths:

• “Traditional media is dead”

Takeaways

• The pandemic was the revival of traditional media and it is alive and well.

Quote of the Show:

• “Traditional media is not dead and we can't ignore it because we actually have the younger audience discovering it as if it's new.” 

Links:

• Twitter: https://twitter.com/MaryAnnPruitt

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

YouTube: https://youtu.be/kT3vHsSPwLs

Are you living your branding? Or is your branding just a collection of graphics and slogans? 

Today's guest is a serial entrepreneur, world-renowned brand strategist, thought leader, speaker, and author of Branding Like The Big Boys. Martin Thoma is Co-Founder and Brand Leadership Strategist at Thoma Thoma. Martin joins Casey Cheshire on this week’s episode of the Hard Corps Marketing Show to discuss the realities of what it means to brand yourself and how to use brand leadership to develop more robust emotional connectivity to your customers.

Busted Myths:

• Branding is not a marketing communications activity. It is a leadership discipline.

Takeaways

• Branding is more than a name, logo, design standards, or marketing campaign. It is a leadership discipline. 

Quote of the Show:

• “You can't get the right answers if you're asking the wrong questions.” - Martin Thoma

Links:

• Twitter: https://twitter.com/martinthoma 

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

In an effort to make your business stand out, have you accidentally made yourself more similar to your competition? Today's guest is a serial entrepreneur, marketing thought leader, and skilled manager with more than 20 years of marketing and consulting in the staffing industry. David Searns is the Co-CEO of the Haley Marketing Group. David sits down with Casey to discuss how you can more effectively brand yourself, and how to use your mission, vision, and values to stand out. 

Busted Myths:

• “Differentiation. It's bullshit. Boom.”

Takeaways 

• When highlighting things to market, focus on things that deliver measurable value and matter to your customer.

Quote of the Show:

• “Marketing is the cost of having an undifferentiated product” - David Searns

Book Recommendations:

• Vivid Vision - Cameron Herold

Links:

• Twitter: https://twitter.com/DavidatHaley 

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

Today's guest is a sales leader, a thought leader, and a speaker on topics like sales methodology, sales training, and the cost of inaction. Jen Allen is the Chief Evangelist at Challenger and the host of winning the challenger sale podcast. Jen joins Casey on the show this week to talk about challenging your buyer's beliefs, and how to show the customer the cost of inaction.

Busted Myths:

• Your sellers are entering into your CRM, and are telling you that you are losing to budget, timing, and competitors, and you are 100% being misled. 

Takeaways

• What you are most often losing to is the customers' gut feeling. 
• ROI doesn’t solve the problem COI (Cost Of Inaction) does. What is at risk if I do nothing?
• One of the biggest mistakes you can make with decks is spending too much time trying to wow the customer about you. 
• There are zero excuses for not knowing what a business cares about today.
• Before you can reframe someone's belief system, you have to get them talking to you and leaning into you, and seeing that you're credible in order to earn the right to reframe them.
• Leading a sale with what your client is doing wrong is a quick way to not close a sale.
• Selling is not about how quickly you can place an order, it is about getting a customer to look at their company and realize they have a need for something they didn't think they did.

Quote of the Show:

• “I am a big believer that I should not be having the customer tell me anything that's publicly available.” - Jen Allen

Links:

• Twitter: https://twitter.com/JenAllenCEB?s=20&t=rMpV6IeJgbXDr5mVPLko3Q 
• LinkedIn: https://www.linkedin.com/in/jenniferallen1121/ 
• Website: https://www.challengerinc.com/ 
• Podcast: https://www.challengerinc.com/podcast/ 

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763
• Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd
• Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn
• Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show
• Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show
• YouTube: https://youtu.be/ivVA4kQH-Wk

Today's guest is a marketing strategist, a thought leader, an entrepreneur, and a certified Facebook ads expert. Joining me this week is Stirling Gardner, the Creator of Launch Perfect and CEO of Stackt Digital. In this episode, we talk about reframing your mindset around the sales pitch, working with clients who want to work with you, and the changing landscape of marketing events. 

Busted Myths:

• Don’t just explain what someone needs, explain how you do it. 

Takeaways 

• People will be more likely to buy from you if you give them the value of your skills up front. 

Quote of the Show:

• “The thing that you think you are called to do may not be a calling. It may be a push from your ego.” - Stirling Gardner

Shout Outs:

• Phillip Stutts: 3 types of consumers 

Book Recommendations:

• So Good They Can’t Ignore You - Cal Newport https://www.amazon.com/Good-They-Cant-Ignore-You/dp/1455509124

Links:

• LinkedIn: https://www.linkedin.com/in/stirlinggardner/ 

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763

Today's guest is a digital marketing expert, a speaker, a brand management consultant, a serial entrepreneur, and an Army vet. He’s an expert in online presence management, social media management, website design, and SEO reputation management. Joining us on the show this week is the CEO and founder of Smart Marketing, Paul Mackiewicz. In this episode, we sit down, bust some marketing myths, and talk about how you can take the pain out of curating an online presence. 

Busted Myths:

• Myth: It's difficult to manage online marketing. So many people think that there are these massive time constraints around it, but what's fantastic is we live in a world where we have tools that can reduce the amount of time that you have to spend on this down to a couple of hours. 

Takeaways:

• Online marketing doesn't need to be difficult. Use the tools out there to cut down on the time it takes to run your online presence. 

Quote of the Show:

• “You aren’t what happens to you in life, you are your reaction to what happens to you in life.” - Paul Mackiewicz

Shout Outs:

• eBrand/ZMOT Expert Dashboard 

Links:

• LinkedIn: https://www.linkedin.com/in/zmotexpert/ 

Ways to Tune In:

• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763