Watch the full video trailer: https://www.youtube.com/watch?v=K_PO7QFnmJc&ab_channel=TheHardProof

We’re tired of it. Tired of the cryptic tasting notes. Tired of the elaborate marketing schemes. Tired of the pretentious plague that has sickened the whiskey industry for far too long now. We’ve had enough of the mind-boggling allocated bottle events where liquor store owners force grown men to act like 5th graders in exchange for a chance to buy a bottle of Weller at retail.

The Hard Proof is on a mission to revitalize the whiskey industry and take it back to a time when whiskey was purchased, enjoyed and shared as it should be. No more buying bottles 200% over MSRP just to have a backup bottle for the one you haven’t even opened yet.

We’re not afraid to point fingers, shake up the establishment, and have a good laugh while doing it. Join us as we call out the culprits contributing to the pretentious disease destroying the spirits industry and provide a no-nonsense guide through the whiskey landscape. Pour yourself a glass, settle in, and let’s cut through the bullshit - one pour at a time.

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