More than 125 million people in 120 countries have seen a Globetrotters game, and countless more have seen them on Scooby Doo, Gillagan’s Island, TV gameshows, Reality TV, Guinness Book of World Records competitions, and Youtube videos. For over 95 years they have been providing family fun as well as breaking down barriers and teaching their fans how to be better versions of ourselves.

Brent gives us the opportunity to sort of belly up to the buffet of proven brand principles and instead of diving deep into 1-2 big takeaways, he knocks us over the head with nearly a dozen different tips and tricks and solid advice to create something as beloved as what the Globetrotters have become.

This is a condensed version of Brent’s 40 minute presentation at the Gathering, in this shortened episode you can hear a handful of Brent’s many tips on how the Globetrotter’s dominate as a cultural powerhouse.. To hear more of his stellar advice, and how you can better emulate the Globetrotters’ success as an institution, check out Cult Brand Secrets Premium. By subscribing to our Premium Plan, you’ll gain access to full presentations by the most well-known brands in the world from The Gathering’s past events. Learn more at CultBrandSecrets.com