In podcasting, growth is a continuous journey, but many creators encounter a common challenge: the growth plateau. This episode delves into paid podcast promotion as a crucial tool for overcoming these barriers.

Headliner suggests that a plateau can be a moment to pause and strategize rather than a sign of failure. Headliner explore the landscape of paid promotion, emphasizing its importance in today's competitive space alongside owned and earned media.

The episode covers various paid promotion methods, from host-read ads to social media campaigns, and explains how these can effectively target the right audience. Tracking metrics and ensuring IAB compliance are also highlighted as essential for measuring success. Addressing misconceptions around paid promotion, the hosts encourage podcasters to view these strategies as a way to enhance their work, not diminish authenticity. By investing in paid promotion, podcasters can expand their reach and build a loyal listener base.

Headliner reminds podcasters that the podcasting journey is about growth. A plateau is an opportunity to regroup and push forward. If you're feeling stuck, this episode offers valuable insights and practical advice on leveraging paid promotion to elevate your podcast.

Tune in and prepare to tackle your next challenge!

(00:00) Intro!

(00:45) What is paid podcast promotion?

(01:56) Why would we do paid advertising?

(02:29) Hitting a 'growth plateau' with podcast

(05:06) Podcaster POV: Paid podcast promotion is...

(09:53) Headliner and Sounds Profitable Paid Podcast Promotion Landscape

(12:52) In podcasting vs. out-of-podcasting (off platform advertising)

(16:45) Targeting listeners and ad tech

(18:16) More on advertising off platform

(23:21) What to look for in tools that help

(27:30) Measuring success. Understanding KPIs...listens, plays, and metrics

(31:18) Headliner's Podcast Promo

(34:30) Questions? Let us know! Email [email protected], leave a comment, or DM us @headlinerapp

Show notes created by Headliner

Valentine's Day is almost here, making it the perfect time to show your podcast some love!

In our latest episode, we share creative strategies to promote your podcast and engage your audience. From leveraging YouTube for discoverability to the power of captions, there's a lot of little things you can do to help remind your show just how much you care.

Happy Valentine's Day; now go show your show some love!

(00:00) Introduction to showing your podcast some love

(01:18) Why YouTube is essential for podcast discoverability

(05:45) The impact of AI on YouTube and podcasting

(09:30) The power of captions and transcripts

(13:10) Exploring new social media platforms

(17:45) Engaging with your audience for growth

(21:00) Investing in your show, think paid podcast promotion

(25:30) Final thoughts on loving your podcast!

Show notes created by Headliner AI. Create show notes, transcripts, and more at https://eddy.headliner.app

In this episode of the Headliner Podcast, Headliner discusses the impactful role of podcasting in brand growth!

We'll explore how businesses can leverage podcasts to connect with audiences and enhance their brand presence. With compelling stats, the importance of engaging content and storytelling that resonates with niche audiences has never been more podcasting-y.

Headliner also outline the pros and cons of podcasting, discussing time commitments and editing challenges, while also highlighting the immense ROI potential for brands.

Whether you're starting a podcast or revitalizing an existing one, this episode is filled with actionable advice to navigate the podcasting landscape effectively. Join us for this enlightening discussion and discover how to harness the power of podcasting for your brand!

(00:00) How to promote your podcast

(00:28) How to use a podcast to grow your brand

(01:57) Podcasts are REALLY popular

(07:24) Metrics, returns, and KPIs

(11:18) B2B podcasts vs. branded podcasts

(14:33) Starting a podcast is a great way to inject new audiences into your brand

(20:15) How to cut through the noise in podcasting

(24:01) Podcasting is really good for brands

(25:34) Podcasts as content repurposing machines

Show notes created by Headliner

Let's learn about the podcasting trends to watch for in 2026. On this episode of the podcast, Headliner talks about how video is becoming increasingly important for keeping listeners engaged and helping them find new shows. With Spotify and YouTube stepping up their video game, it's clear that podcasters need to jump on board!

We also discuss the shift towards off-app discovery. Social media, YouTube, and paid ads are now key for reaching more people. We share tips on how to make your content pop with better visibility using metadata and captions.

As we wrap things up, we also stress the need to build a strong community and explore different ways to make money in the ever-changing podcast world.

This episode is full of great advice for anyone looking to stay ahead in podcasting!

(00:00) About six to seven out of ten podcast listeners are Gen Z

(00:37) We're looking ahead because podcasting is the future

(01:15) Video is going to be at the top of the 2026 pod trends list

(02:09) Spotify and YouTube are increasing their investment in video for podcasters

(06:20) Off-app podcast discovery...what is it?

(09:01) Discovery with paid podcast promotion

(10:41) Okay, so now can we talk about the super fun optimization stuff

(14:18) Make the transition from podcast to video to grow your audience

(16:52) Optimize your content

(18:34) Many podcasters focus in on building their community first before monetizing

(22:38) Final thoughts and closing remarks

Show notes created by Headliner

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dish out tasty tips on how to use your podcast's back catalog to grow your audience. With Thanksgiving around the corner, they cleverly compare "leftovers" to the gems you've already created. They chat about the perks of reintroducing evergreen episodes to fresh ears and keeping your podcast buzzing during the busy season.

Nicholas and Elissa share fun ways to "reheat" your content, from resharing clips on social media to using Headliner's new automatic clip feature for easy promotion. They stress the importance of staying visible in the podcasting world and how reposting older content can hook both newbies and loyal fans.

Plus, they dive into the benefits of transcripts and captions, which boost accessibility, SEO, and audience retention. With a treasure trove of tips and tools, this episode is packed with actionable advice to help you make the most of your podcast this holiday season and beyond.

Don't miss these insights that will inspire you to dig into your back catalog and showcase the best of your podcasting journey!

(00:00) Nicholas and Elissa host the Headliner podcast

(00:31) This week's podcast is about using leftovers to grow your podcast

(01:34) Reheating your podcast back catalog to boost audience growth

(06:03) Headliner's Automatic Clips for Back Catalog feature

(07:32) Getting automated clips during the holidays can help pad your content calendar

(09:35) Reformat old podcasts - hint, try Eddy!

(12:49) 'Bake' in some captions

(15:26) Sharing is caring when it comes to podcasting!

(17:07) Posting regularly keeps your feed active and your audience engaged

(18:56) There are lots of tools out there that can help you grow your podcast

Show notes created by https://headliner.app

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into YouTube's definitive guide to creating engaging podcast content. They emphasize the importance of getting your podcast on YouTube, highlighting that any effort is better than none. With YouTube being the second largest search engine, they discuss various video formats—from simple audiograms to fully produced video content—and how each can elevate your podcast's presence.

Elissa and Nicholas share practical tips on enhancing video quality, including the use of dynamic visuals and the significance of eye-catching thumbnails that act like billboards for your content. They also explore the value of metadata, including chapters for better navigation and SEO optimization, ensuring your podcast reaches the right audience.

Additionally, they touch on the importance of community engagement through features like YouTube Shorts and community posts, which can help maintain audience interest even between episodes. With insights on leveraging analytics to refine your strategy, this episode is packed with actionable advice for podcasters looking to grow their reach on YouTube.

Don't miss out on these valuable insights to help you effectively promote your podcast on one of the world's largest platforms!

(00:00) Get your podcast on YouTube.

(00:32) YouTube released what they're calling the definitive guide to creating engaging podcast content

(01:25) Podcasting on YouTube

(02:04) The good, the better, and the best

(08:03) Tips for making YouTube thumbnails

(12:31) One thing that's really important to YouTube is to make sure videos are navigable by adding chapters

(16:18) YouTube shorts allow you to link your podcast to other platforms

(23:25) Use YouTube to grow your podcast

Show notes created by https://headliner.app

In this episode of the Headliner Podcast, hosts Nicholas and Elissa explore YouTube's exciting new features for podcasters in 2026. They discuss how these tools aim to simplify podcasting and why creators should take advantage of YouTube's growing investment in the medium.

From AI-enhanced editing to expanded thumbnail testing, Nicholas and Elissa break down the benefits of these updates to help podcasters reach a wider audience. With over 1 billion monthly podcast listeners on YouTube, they stress the importance of starting now to enjoy the advantages of early adoption.

They also share practical tips for establishing a presence on YouTube, including creating a podcast playlist, optimizing file names, and using Headliner's tools for smooth content transformation. Additionally, they highlight the value of audience engagement through YouTube's comments to build community and grow your channel.

Don't miss this insightful episode that will help you navigate the evolving landscape of podcasting on YouTube!

(00:00) YouTube announced a bunch of new features for podcasters in 2026

(01:52) Transform audio to video with audiograms

(02:20) YouTube is increasing its investment in podcasting with new tools and features

(06:15) YouTube is massive for podcasting already

(09:50) Getting started with YouTube is super easy.

(15:06) Get on YouTube as soon as possible

Show notes created by https://headliner.app

In this episode of the Headliner Podcast, hosts Nicholas and Elissa discuss the rise of video podcasting and whether podcasters should make the jump to video. They explore the benefits of adding a video, the growing popularity of podcast videos, and how video can enhance audience engagement.

They also address the challenges of video editing and the technical aspects involved.

This episode is filled with insights to help you decide if it's time to elevate your podcast!

Want to learn even more? Check out our latest blog: https://www.headliner.app/blog/2025/09/25/video-for-podcasts-and-how-to-make-video-easy/

(00:00) Intro

(00:56) Why should our listeners pivot to video?

(06:57) You can use social video to boost your podcast sales and promotion

(09:13) Cons for video

(14:50) It can be daunting, but that doesn't mean it is

(15:44) So should you pivot to video?

(18:35) Having a video component opens up additional discovery avenues for podcasts

Show notes created by https://headliner.app

In this episode of the Headliner Podcast, hosts Nicholas and Elissa put a ring on the truth about podcast growth: guests can be game-changers. Inspired by Taylor Swift's headline-making appearance on the New Heights podcast, they dig into how the right guest can turn casual listeners into lifelong fans.

With stats that hit harder than a breakup ballad, they reveal how Taylor's episode grew viewership by 600% and broke records for live podcast audiences.

But you don't need a celebrity fiancé to see results—Nicholas and Elissa share how everyday podcasters can use guests to expand reach, build credibility, and spark real engagement.

From scouting the perfect match (hello, micro-influencers) to promoting episodes so your audience says "I do," this episode is packed with practical tips and clever takeaways. Tune in to learn why inviting guests onto your show isn't just a nice touch—it's the perfect match for podcast growth. (00:00) Intro (00:30) Say "Yes" to Guests (01:57) When Taylor Said Yes – Swift's New Heights debut boosted viewership 600% (04:15) Expanding the Guest List (07:06) Credibility: The Real Rock on the Finger (12:04) A Love Story with Guests (14:28) Micro-Influencers, Major Spark (16:18) Finding The One (17:35) Making the Most of "I Do" – Best practices for maximizing guest appearances (21:22) Happily Ever After (With Guests) – Final thoughts on why every podcaster should try it

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into the nitty-gritty of audio quality and how to boost your podcast setup without emptying your wallet. They dish out practical tips that'll level up your sound game, whether you're just starting out or have a bit of experience under your belt.

Did you know one-third of listeners bail on a podcast due to bad sound? Nicholas and Elissa break down how to optimize your recording space—think closing windows and cutting background noise—and make the most of the gear you already own.

Get the scoop on mic proximity, the perks of headphones, and how to use software for local recordings. They'll also touch on export settings and balancing audio levels for that perfect sound. Tune in and let your podcast's audio quality shine!

Want more tips on leveling up you recordings? Check out our epsiode on upgrading podcasting equipment! Listen here: https://play.headliner.app/podcast/53fe327002dd4e9b8947be388f61d942/episode/5fa1ea1f-2589-4626-9816-cbdb44d0fa7e

(00:00) Intro (00:31) Nicholas and Elissa talk about improving podcast audio quality (02:43) You want your recording to be as clean as possible when editing it (04:45) Making a good recording enviorment (07:27) Practice mic proximity to minimize background noise during recording (09:19) More technical things (14:44) Upgrading your podcast's recording can be easy (and FREE!)

Thank you so much for listening!

Show notes created by https://headliner.app 🎙️ Thanks for podcasting with Headliner!