Zane Griggs of Kicking Ass After 50 teaches us how he built a successful personal training business.

In This Episode:

02:08 - Intro and Background

03:01 - Early Ventures and Mindset

05:04 - Balancing Gigs with Family

06:10 - Passion for Health/Fitness

07:15 - Fitness Challenges

09:19 - Pricing Adjustment

11:15 - Health Improvement

12:22 - Hormone Balance

13:16 - Motivation Beyond Looks

15:07 - Partnership Hurdles

16:10 - Contracts and Boundaries

18:13 - Love for Community

22:03 - Outsourcing Tasks

26:55 - Diverse Clientele

28:47 - Family Dynamics

32:13 - Career Curiosity

36:35 - Close Encounter with Bulls

37:10 - Reflecting on Regrets

39:54 - Austin's Community

42:41 - Move to Nashville

⁠The Health Hustle Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get all links, resources, and show notes at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/153

A solosode with ME (⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey Hiben⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠) talking about the 3 ways to be intentional about generating more referrals.

In This Episode:

01:30 - Define your ideal client

03:55 - Create compelling content

06:15 - Generosity

09:07 - Lead capturing

11:35 - Nurturing

14:48 - Focus

16:50 - Keep going

⁠⁠⁠Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get all links, resources, and show notes at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/152

A masterclass on storytelling and content creation with Matt Choi & Matt Johnson.

In This Episode:

04:30 - The 1%'ers

06:00 - Racing cars

08:00 - Bowling

10:30 - Having a hobby

13:30 - Becoming an influencer

18:00 - Storytelling

24:00 - Overlaps of business and content

28:30 - The beginning of a content journey

34:00 - Running away or running towards something

42:30 - Having an impact with content

51:00 - Dealing with haters

01:08:30 - Treating everyone the same

01:10:30 - Document don't create

01:24:00 - Rapid fire questions

01:30:30 - Be yourself and learn the skills

⁠The Health Hustle Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get all links, resources, and show notes at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/151

A solosode with ME (⁠⁠⁠⁠⁠⁠⁠⁠⁠Corey Hiben⁠⁠⁠⁠⁠⁠⁠⁠⁠) talking about the 3 ways to be intentional about generating more referrals.

In This Episode:

01:10 - Bees and Butterflies

02:48 - Gardens

04:10 - Paid Communities

⁠⁠Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get all links, resources, and show notes at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/150

Fabienne Hansen teaches us how she helps people build a 6-figure side hustle.

In This Episode:

03:00 - Growing up in Germany

10:00 - Overcoming fear of failure

13:00 - Learn by doing

16:00 - Celebrating freedom

20:00 - Buying a one-way to Sydney

21:30 - Taking a MEcay

24:00 - Healing childhood trauma

33:00 - Feel good file

36:30 - Dealing with haters

39:00 - Consulting

44:00 - Getting a life-changing call

47:30 - Sell before you build

51:00 - Lead magnets

54:00 - Addressing pain points

57:30 - Should you be a coach?

59:00 - weird niche businesses

01:05:00 - Building fans

01:08:00 - Firing yourself

01:11:00 - Rapid fire questions

01:14:30 - It's about being, not doing

⁠The Health Hustle Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get all links, resources, and show notes at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/149

A solosode with ME (⁠⁠⁠⁠⁠⁠⁠⁠Corey Hiben⁠⁠⁠⁠⁠⁠⁠⁠) talking about the 3 ways you can use economic tension to increase leads and raise your prices.

In This Episode:

02:10 - Keychains

03:57 - Beef

05:52 - Dating

⁠Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get all links, resources, and show notes at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/148

Brooke Siem teaches how she went from owning a bakery to becoming a personal chef for professional athletes.

In This Episode:

05:30 - Egypt and Aliens

09:30 - Growing up with a sniper rifle

12:30 - The family business (collections)

17:00 - Losing her inner compass

19:30 - The "yes" experiment

25:00 - Moving from intellectual to physical

33:30 - Scratching your creative itch

36:30 - Her first entrepreneurship experience

39:30 - Peek cupcake season

43:30 - Early business mistakes

46:00 - What it likes living in New York City

48:30 - Dealing with depression

55:00 - Becoming a chef for high performing athletes

01:03:00 - Rent a cow

01:06:30 - Sourdough lessons

01:10:30 - Rapid fire questions

01:15:00 - Follow your interests

The Health Hustle Newsletter - Marketing Tips for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get all links, resources, and show notes at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/147

A solosode with ME (⁠⁠⁠⁠⁠⁠⁠Corey Hiben⁠⁠⁠⁠⁠⁠⁠) talking about the 3 types of community and how to build a flywheel by using all 3.

In This Episode:

01:00 - Digital

02:50 - Large Group

04:30 - Small Group

Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get all links, resources, and show notes at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/146

Blake Eastman of The Nonverbal Group teaches us how better understand non-verbal communication.

In This Episode:

06:00 - Become an entrepreneurial extremist

09:00 - The false narrative

11:00 - Tax write-offs in business

15:00 - Essential business skills

19:00 - Understanding your values

20:30 - The 6-figure skill sets

24:30 - Making business leaps

26:30 - How to build a world-class course

31:00 - How to vet people

34:00 - The good and bad of labels

40:00 - Historical biases

43:00 - Echo chambers

47:30 - Entrepreneur turned teacher

49:00 - Body language vs non-verbal's

53:30 - Digital nuances

58:00 - We're all going to die

01:04:00 - Endurance athlete addicts

01:10:30 - A nonverbal communication masterclass

01:21:00 - How he used Tim Ferris to meet his wife

01:22:30 - Rapid fire questions

01:34:00 - Get a coach & focus

The Health Hustle Newsletter - Marketing Gems for Health Brands⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get all links, resources, and show notes at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/145

A solosode with ME (⁠⁠⁠⁠⁠⁠Corey Hiben⁠⁠⁠⁠⁠⁠) talking about the 3 marketing basics every health brand should consider.

In This Episode:

01:00 - Pick Someone

03:20 - Have a Primary

05:20 - Know what you want

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Niche Test⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get all links, resources, and show notes at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.coreyhi.com/podcast/144