Dr. Dan Ariely, is a behavioral economics researcher and author of books like Payoff and Predictably Irrational, that help make science accessible to everybody. His focus includes irrationality, motivation to work, decision making, behaviors that impact health. He is the Professor of Psychology and Behavioral Economics at Duke University and a founding member of the Center for Advanced Hindsight.
Website: https://danariely.com/
Website: https://advanced-hindsight.com/
Book: Payoff- https://danariely.com/books/#book-payoff