The Health & Wellness Marketing Show

By Uli IserlohBusiness

The Health & Wellness Marketing Show episodes

April 12, 2023029: Future-Proofing Your Practice With Tom Blue
“Don't mistake the opportunity for Long COVID with the frustration of dealing with the fast moving world of acute COVID. This is a big opportunity, not only to grow your practice, but quite frankly, to put a massive stake into the ground around the power of root cause medicine and an opportunity to build an evidence base that I think is of huge significance for the whole field,” shares Tom Blue, healthcare entrepreneur.
Functional medicine practitioners face two main challenges when growing their practices. One, there is a large upfront time investment required for learning. Second, most insurance providers will not work with functional medicine practices and the burden of cost then falls on the patients, many of whom will not want to invest more into their healthcare.
So how do you navigate these challenges and future proof your practice?
In this episode, Tom discusses the importance of niching down your outreach to focus on those patients whose needs are not being met by the traditional healthcare system, like those with autoimmune conditions and other chronic pain conditions. He explains that Long-Covid is a key niche to target, because it is underserved and symptoms-based management alone is not sustainable.
He also talks about ways to further future-proof your practice by incorporating health trackers like the Aura Ring and utilizing ChatGPT for creating educational materials.

Quotes
“We have essentially handed over control of curating our health care to a payer that only seldom has our interests at heart. So think about what your car or your house would look like, if the only things you did to take care of it were covered by Geico. If you think about the declining state of the American human condition, from a health standpoint, I think a lot of it has to do with this very thing. It's like preventive care, that root cause resolution of things. These are more value judgments than things that pose the risk of financial ruin. So they're not really in the domain of what insurance should cover anyway. But unfortunately, most consumers have yet to wade into that reality.” (8:29-9:10 | Tom)
“If you're wanting to solve pains, focus on conditions that are painful and where the healthcare system leaves people wanting more.” (15:41-15:48 | Tom)
“There's this astonishingly large population of people that a year ago, two years ago, were essentially the picture of health and function. And all of a sudden, they can't walk around the block without being completely exhausted.” (16:50-17:05 | Tom)
“Unlike a lot of chronic conditions that, like the frog in the pot of boiling water, progress so slowly you're constantly recalibrating what normal is and you forget how good you used to feel, Long COVID is the opposite of that.” (17:23-17:35 | Tom)
“The only way we have to quantify health historically has been our bathroom scale, which is generally a bad news generator. Now that we have tools like an Aura Ring, you've got this high resolution continuous picture of your health in many different dimensions. And there’s good news to be found in it.” (26:36-26:57 | Tom)
“Don't mistake the opportunity for Long COVID with the frustration of dealing with the fast moving world of acute COVID. This is a big opportunity, not only to grow your practice, but quite frankly, to put a massive stake into the ground around the power of root cause medicine and an opportunity to build an evidence base that I think is of huge significance for the whole field.” (29:19-29:43 | Tom)

Links

Connect with Tom Blue:
LinkedIn: https://www.linkedin.com/in/tomblue/

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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint

Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/

If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
31 min
April 05, 2023028: The Evolution of Medicine With James Maskell
“America's drop in life expectancy is ridiculous compared to the rest of the world. And there's so many things driving that and many of those things would be helped with the deployment of functional medicine at scale,” explains James Maskell, co-founder of the Functional Forum and author of The Evolution of Medicine and The Community Cure.
The increase in people being diagnosed with chronic illnesses is a real problem, especially in America. In order to really change this, functional medicine and group visits have to be adopted on a wide scale.
But how do you get consumers to commit to making the necessary changes?
And how do you equip integrative and functional medicine providers to guide that transition more effectively?
In this episode, James discusses the benefits of group care, the importance of finding ways to deliver the functional medicine system without stacking more tasks onto the doctors’ plates, and the ways in which a provider can become a private functional medicine practitioner without even having to open a whole new physical practice.

Quotes
“You could probably start a practice for $20,000 or less because you just needed a laptop, you could do majority telemedicine, work in a co-working space, and you don’t need all of the kind of capital that was needed previously.” (6:48-7:00 | James)
“The Evolution of Medicine brand and company has always been to help doctors make the switch to practice in a low overhead functional medicine environment.” (9:20-9:29 | James)
“We needed to really find a way of delivering this functional medicine operating system in a way that was not reliant on doctors becoming executors, actually not reliant on doctors at all.” (11:06-11:17 | James)
“Do virtual groups work? It turns out they do, and in many cases, much better.” (14:42-14:46 | James)
“People were so grateful to have this kind of community. We saw people supporting each other in interesting ways. And we saw also that with these longitudinal sessions, like it started off as a three month group, real friendships were possible. And they were not only possible, but they were happening.” (17:11-17:27 | James)
“America's drop in life expectancy is ridiculous compared to the rest of the world. And there's so many things driving that and many of those things would be helped with the deployment of functional medicine at scale.” (20:06-20:16 | James)

Connect with James Maskell:
Website: https://www.jamesmaskell.com/
Book: https://www.jamesmaskell.com/books
Facebook: http://facebook.com/JamesEdwardMaskell
Instagram: http://instagram.com/mrjamesmaskell
LinkedIn: https://www.linkedin.com/in/jamesmaskell
Twitter: https://twitter.com/mrjamesmaskell

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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint

Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/

If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
30 min
March 28, 2023027: Ditch Your Camera Jitters With Jennifer Iserloh
Public speaking and being on camera can be a daunting experience for many. Jennifer Iserloh, a professionally trained chef and functional wellness expert, shares her journey of overcoming camera fears and offers guidance on how to become comfortable in front of the camera.

In this episode, Jennifer shares her experience of her very first TV appearance on The Today Show and the techniques she has since used to master on-camera work for 1000s of videos.

She emphasizes the importance of finding a balance between being an authority figure and being approachable, as well as practicing relaxation techniques like breathwork to calm nerves before going on camera.

As part of her media coaching approach for health practitioners, she recommends a 7-day challenge for practitioners to record themselves daily, review the footage for feedback, and practice techniques like camera yoga and lip fluttering to help loosen up. She also highlights the significance of body language, facial expressions, audio quality, and consistency in videos.

Tune in for many practical tips to become a more persuasive communicator on-camera, and reach out to Jennifer to learn more about private 1-on-1 media coaching.

Quotes:
“Being on camera and doing a great job on camera is a skill that you need to develop. ” (4:36-4:41 | Jennifer Iserloh)
“Once you start to hone your camera skills, it's not only just getting over the jitters, it's also about dealing with the messaging and finding a friendly way to connect with people.” (8:56-9:06 | Jennifer Iserloh)
“At the end of the day, they don't really care about all the diplomas you have on the wall. They wanna know: A, you can solve their problem. B, you're gonna be sympathetic to them. And it has to have those two pieces” (10:47-10:55 | Jennifer Iserloh)
“Any video is better than no video because you may say something that speaks so deeply to someone that could literally unlock their healing journey.” (17:02-17:11 | Jennifer Iserloh)

Connect with Jennifer Iserloh
Website: https://bodyandsoulalchemy.com/
Instagram: https://www.instagram.com/bodysoulalchemy/
Facebook: https://www.facebook.com/bodyandsoulalchemy
Tiktok: https://www.tiktok.com/@bodyandsoulalchemy

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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase the visibility.

Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint

Connect With Uli
Website: https://uliiserloh.com/
Big Boost Marketing Website: https://bigboost.marketing/
Podcast: https://podcasts.apple.com/us/podcast/getting-to-yes/id1646491274
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/

If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
35 min
March 21, 2023026: Creating A Flow-Channeled Culture With Dr. Lara Salyer
Burnout is a prevalent issue in the healthcare industry, with a majority of practitioners experiencing its negative effects. That’s why Dr. Lara Salyer introduced the concept of a “flow-channeled culture," which combines flow with anti-burnout strategies to create a healthier work environment for healthcare professionals (and entrepreneurs alike).
A flow-channeled culture promotes feedback, integrity, communication, and a focus on strengths. It encourages practitioners to concentrate on high cognitive tasks and maintain a systems overview. Creating a psychologically safe space is also essential in fostering this culture.
In this episode, we discuss the importance of adopting a catalyst culture, the AHA (Anchor, Highlight, Activate) framework to retro-engineer burnout, and the role of AI and Standard Operating Procedures (SOPs) in minimizing burnout and increasing practitioner effectiveness.
Quotes
"One of my core values is efficiency, and not in the hyper productivity way, but the fact that I'm only going to say YES to things that absolutely matter to me." (06:06-06:15 | Dr. Lara Salyer)
"When you are a happier practitioner, you're going to attract patients differently. You're going to also see better outcomes. You're going to attract patients that understand and respect the culture that you're setting." (07:46-07:59 | Dr. Lara Salyer)
"If you're in a brick and mortar practice, there's a lot you can do to create a psychologically safe environment. You can have common language and shared values with your staff. You can have these repeatedly talked about, almost like a drum beating culture that this is what we believe." (25:03-25:19 | Dr. Lara Salyer)
"I am on a mission to teach a million health professionals how they can tap into flow so that they can regain that autonomy and be more joyful and have fun in medicine again, and less burnout." (30:10-30:21 | Dr. Lara Salyer)

Take The Assessment
To complement this episode, Dr. Lara Salyer offers a free self-assessment to determine which part of the AHA!™ method you should concentrate on first within your Catalyst™ restoration plan

Connect with Dr. Lara Salyer
Instagram: https://instagram.com/drlarasalyer
Facebook: https://facebook.com/drlarasalyer
Linked-In: https://www.linkedin.com/in/drlarasalyer/
TikTok: https://www.tiktok.com/@creativity.doctor
Website: https://drlarasalyer.com
Podcast: https://open.spotify.com/show/7d96T0XY32NxEefslXhLNo?si=28a4865894334dfa&nd=1
Catalyst Kit: https://rightbrainrescue.com/p/catalyst_kit

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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint

Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/

If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
34 min
March 14, 2023025: The Future Of AI-Powered Marketing With Uli Iserloh
Artificial intelligence (AI) has been widely adopted since the release of ChatGPT on November 30, 2022… amassing over 100 million active monthly users in less than 2 months.
It’s safe to say that AI tools are here to stay and have already begun to transform the way people approach marketing thanks to the arrival of tools like ChatGPT.
“Ultimately, I believe this technology is so different from anything else out there is that people that start with ChatGPT very quickly realize how much it increases their productivity. And I believe if it weren't for this productivity boost, we wouldn't really be seeing the broad adoption that we've seen with ChatGPT,” explains host Uli Iserloh.
Uli believes that AI tools like ChatGPT and integrated applications will continue to change how consumers and patients engage in marketing. These tools provide a fantastic opportunity for generating emails, social media content, and educational materials in addition to an as of yet unlimited number of other types of content.
In this episode, he shares why ChatGPT changed the game for AI, how this new technology increases productivity, and what other AI tools are currently available for making people’s lives and jobs easier.
Quotes
“I think ultimately that the reason that made this technology so different from anything else out there is that people that start with ChatGPT very quickly realize how much it increases their productivity. And I believe if it weren't for this productivity boost, we wouldn't really be seeing the broad adoption that we've seen with ChatGPT.” (3:28-3:50 | Uli)
“With the right prompts, it is very easy to churn out 10-15 different social media posts. In fact, you could take the emails that ChatGPT wrote for you and turn them into shorter social media posts.” (12:04-12:17 | Uli)
“You can't just be a great healer, a great clinician, but you also have to be a great educator.” (17:54-18:00 | Uli)
“This is not just some new shiny toy that will fade away in a few months. This will fundamentally transform how we do marketing.” (20:47-20:56 | Uli)

Resources
Getting Started With ChatGPT For Health & Wellness Content Marketing

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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase the visibility.

Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint

Connect With Uli
Website: https://uliiserloh.com/
Big Boost Marketing Website: https://bigboost.marketing/
Podcast: https://podcasts.apple.com/us/podcast/getting-to-yes/id1646491274
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/

If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
24 min
March 07, 2023024: Building A Personal Brand With Mike Kim
Written information is more available than ever before – thanks to the power of AI tools. This means that more people are going to be relying on industry experts to know what information to trust.
A personal brand is an identity based around a person’s expertise, reputation, ideas, and personality. As a personal brand, developing trust is the most important step for success.
The inspirational stories and quirks that set a person apart from others in their industry are going to be what generates trust. Additionally, using formats like video in addition to written and spoken content can help the audience feel more engaged and connected.
“Informational content won't be as much of a differentiator. But I think what will set people apart is the inspirational content, stuff that's more full of your own personality, your quirks, your stories,” explains Mike Kim, speaker, online educator, brand strategist, and author of You Are The Brand.
Mike is an expert at what it takes to build a personal brand, like determining a person’s unique point of view, finding their voice, and showing up consistently on camera.
In this episode, we discuss how to build a personal brand, reasons to branch into video content, and the changes being seen in the industry due to the rise of AI bots like Chat GPT.
Quotes
“Our value as personal brands and as experts in our industry, is that we are going to become trust filters for people.” (03:31-3:39 | Mike)
“If GPT and all these other things make written content somewhat easier and or maybe even more obsolete down the road, you've got to be in front of the camera and let people see you.” (8:01-8:09 | Mike)
“Informational content won't be as much of a differentiator. But I think what will set people apart is the inspirational content, stuff that's more full of your own personality, your quirks, your stories.” (11:25-11:36 | Mike)
“What technology forces people to do more than anything is, at least in the expert industry, we're going to have to band together and build communities.” (29:17-29:23 | Mike)

Links
Connect with Mike Kim:
Website: https://mikekim.com/
Book: https://youarethebrandbook.com/
Podcast: https://mikekim.com/show
Facebook: https://facebook.com/mikekimtv
Instagram: https://www.instagram.com/mikekim
TikTok: https://www.tiktok.com/@mikekimtv
Twitter: https://www.twitter.com/mikekimtv
LinkedIn: https://www.linkedin.com/in/mikekimtv
YouTube: https://www.youtube.com/c/youarethebrand

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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint

Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/

If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
32 min
February 28, 2023023: The Power Of Health Coaching With Dr. Sandra Scheinbaum
Change cannot be made solely based on ordering someone to do something or just giving them information. People need to first have a strong image of their ‘why’, so that they make the choice to commit to change.
Once patients have determined what the positive emotional attractor is for them specifically, then self-efficacy improves and they begin to advocate for the kind of care they want.
A coach helps by being a non-judgemental listener, taking some of the workload off the practitioner, facilitating groups where individuals can support each other, and improving overall emotional wellness.
Without a health coach, many people will give up or fall short of their goals.
Coaches can help explain the reasons why people should make certain lifestyle changes based on their desired future.
Plus, with the assistance of a coach, patients are more likely to succeed and feel that they have control over their own health outcomes.
“We see coaching as the key to reducing chronic disease as well as reducing healthcare costs,” explains Dr. Sandra Scheinbaum, founder and CEO of the Functional Medicine Coaching Academy (FMCA), a collaboration with the Institute of Functional Medicine.
FMCA trains people to become functional medicine health coaches and also supports practitioners and businesses to hire the graduates.
In this episode, we discuss the power of health coaching and how it can benefit not only patients, but practitioners as well.
Quotes
“Coaches shine when they're facilitating groups. Groups are such a powerful way for change to happen.” (14:27-14:34 | Sandra)
“Coaches are trained to be true listeners. They are coming into each encounter with somebody with mindfulness, and it's a judgment free zone.” (17:03-17:13 | Sandra)
“We have a critical shortage of mental health professionals, and coaches can play a huge role in supporting emotional wellness.” (20:34-20:43 | Sandra)
“We see coaching as the key to reducing chronic disease, as well as reducing healthcare costs.” (24:25-24:33 | Sandra)

Links
Connect with Sandra Scheinbaum:
Website: https://www.functionalmedicinecoaching.org
Podcast: https://anchor.fm/fmca/
YouTube: https://www.youtube.com/c/FunctionalMedicineCoachingAcademy
Instagram: https://www.instagram.com/functionalmedcoach/
Instagram: https://www.instagram.com/drsandi
LinkedIn: https://linkedin.com/functionalmedicinecoachingacademy/

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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint

Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/

If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
31 min
February 21, 2023022: Community & Group-Based Healthcare With Dr. Michelle Peris
“When it comes to integrative medicine, it’s not a quick fix approach. It’s about really having high buy-in and knowing that this is a lifetime shift in our thinking, in our lifestyle habits, in all of those pieces and so we really do need support longterm to be able to be successful,” explains Dr. Michelle Peris, ND.
Dr. Peris is the clinical director of the Poppy Clinic and creator of The Wild Collective, a community health initiative focused on health education and women’s empowerment.
In this episode, we discuss the power of community and group-based healthcare to create lasting health transformation.
Without community, many patients struggle with consistently sticking with integrative health programs. Long-term support from like-minded individuals is vital to increasing buy-in and commitment. The Wild Collective provides women a safe place to be educated on their healthcare needs and cheerlead one another along the journey.
When we hear others tell stories similar to our own, it helps normalize our own experiences. That can help open people up to sharing more about their own stories, and as this happens, the community grows stronger as a whole.
Quotes
“Community medicine and group health have a compelling solution for helping patients and community members at large start to take radical responsibility.” (3:29-3:39 | Dr. Peris)
“When it comes to integrative medicine, it’s not a quick fix approach. It’s about really having high buy-in and knowing that this is a lifetime shift in our thinking, in our lifestyle habits, in all of those pieces and so we really do need support longterm to be able to be successful.” (4:35-4:53 | Dr. Peris)
“When I started to put the women that I served together, a lot of powerful things happened.” (4:55-5:00 | Dr. Peris)
“Taking imperfect action is the only way we are going to be able to bring new ideas and innovative opportunities forward.” (7:19-7:25 | Dr. Peris)

Links
Connect with Dr. Michelle Peris:
The Wild Collective: www.the-wild-collective.com
Website: https://poppyclinic.com/
Podcast: https://directory.libsyn.com/shows/view/id/rebeltalk
Facebook: https://www.facebook.com/DrMichellePerisND
Instagram: https://www.instagram.com/drmichelleperis/
LinkedIn: https://www.linkedin.com/in/michelle-peris-2979471a/

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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase the visibility.

Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint

Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/

If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
27 min
February 14, 2023021: Drivers & Drainers For Long Term Success With Tony Grebmeier
“I always tell people today, anywhere you are in your life, you need something in front of you to pull you, otherwise your paths will take you and bring you back,” explains Tony Grebmeier, serial entrepreneur and owner operator of the Be Fulfilled journal and app.
In this episode we discuss the concepts of drivers and drainers and how they factor into long term success.
Tony was struggling to feel fulfilled by his life. As debt piled up and he saw any way out close off, he began to contemplate suicide. Luckily, a good friend called Tony right as he was writing his suicide note and changed his mindset completely. He explained to Tony that his life has value and purpose, but that how he was choosing to live it at that time did not.
After this mindset shift, Tony began seeking personal fulfillment. He started to think about the driving forces that were pushing him forward and conversely thinking about the draining forces that were sucking the energy from him.
When we can recognize what drives us and what drains us, then we can be more mindful about how we choose to spend our time. Instead of making a bunch of excuses, change your perspective and think about what you might be able to achieve if you were brave enough to try.
Quotes
“I always tell people today, anywhere you are in your life, you need something in front of you to pull you, because otherwise your paths will take you and bring you back.” (3:59-4:06 | Tony)
“For something to change, I understand that it’s not out there. It's in me.” (4:32-4:35 | Tony)
“My dad wasn't around like the dads most people had growing up. I never threw a football and never tossed a baseball, I could make a ton of excuses. But what I did instead was I learned to accept people for who they are, not for who I want them to be.” (10:30-10:42 | Tony) Audiogram
“I can be crippled by fear, or I can realize that if I put my crutches down, I have the capacity to walk today freely.” (13:26-13:34 | Tony)
Resources
Access the “Be Fulfilled” Master Class – bringing all the teachings, videos, and tools together into one convenient place: https://www.befulfilledcourses.com/courses/befulfilled-journal

Links
Connect with Tony Grebmeier:
Website: https://tonygrebmeier.com
Website: https://shipoffers.com
BeFulfilled Journal: https://tonygrebmeier.com/pages/befulfilled-journal
Podcast: https://www.tonygrebmeier.com/podcast
Facebook: https://www.facebook.com/tonygrebmeier/
Instagram: https://www.instagram.com/tonygrebmeier

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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Getting to YES boils down to two things: Saying the right things and saying those things consistently… so if you want to go deeper, check out Uli’s one-page “Getting to YES” blueprint and training with the essential 9 persuasion prompts you need to leverage: https://uliiserloh.com/blueprint

Connect With Uli
Website: https://uliiserloh.com
Facebook: https://facebook.com/uliiserloh
Instagram: https://instagram.com/uliiserloh
Youtube: https://youtube.com/uliiserloh
Tiktok: https://tiktok.com/@uliiserloh
Linkedin: https://linkedin.com/in/uliiserloh/

If you’d like to learn more about Uli’s marketing agency and available services, visit https://bigboost.marketing
30 min
February 07, 2023020: Why You Should Start A Podcast With Danny Ozment
“All entrepreneurs, all influencers, and all thought leaders should be considering something like a podcast, because it gives you that chance to build trust ahead of time,” shares Danny Ozment, owner of Emerald City Productions.
In this episode we discuss the reasons why you should consider starting your own podcast.
A podcast is a fantastic way for people to build connections and trust with their target market. By starting a podcast and posting consistently, your listeners will build a relationship with you and begin to see you as an authority in your specific area. As your podcast grows, your body of work grows and continues to add to your authority.
There are podcasts just about every topic under the sun. So even if you don’t believe your industry would be a good fit for podcasting, you’re probably wrong. Podcasts serve as a referral marketing system because you can establish trust before meeting someone in person - especially for service-based providers like doctors, lawyers and consultants.
Starting a podcast is easier than ever before when it comes to technology. As long as you are consistent and willing to take the plunge, podcasting can take your business further and secure your position as a thought leader in your industry.
Quotes
“All entrepreneurs, all influencers, all thought leaders, all professionals brick and mortar should be considering something like a podcast, because it gives you that chance to build trust ahead of time.” (8:52-9:04 | Danny)
“I often talk about it as referral marketing on a grand scale, because it is the chance for you to establish trust and friendship with people that have a problem and need to go to a friend to ask advice and have their problem solved. And you can point them in the right direction, which is you while you're the host of a podcast.” (15:12-15:31 | Danny)
“There was actually a recent study that was released in the psychological journal PLOS1 that found that participants who listen to more podcasts per month and developed parasocial interactions with the hosts of the podcast actually felt more related to others and had more significance in their lives.” (17:28-17:51 | Danny)
“You may think, ‘oh, a podcast wouldn't be right for my industry’. But literally, there's a podcast about everything.” (27:29-27:34 | Danny)

Links

Resources:
Take the quiz to find out the best way to get your podcast launched & produced: https://emeraldcitypro.com/discover-podcast-services/

Connect with Danny Ozment:
Website: https://emeraldcitypro.com
Facebook: https://www.facebook.com/DannyOzmentPodcasting
Instagram: https://www.instagram.com/dannyozment/
LinkedIn: https://www.linkedin.com/in/dannyozment/

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31 min

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