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The Health & Wellness Marketing Show
By Uli IserlohBusiness
The Health & Wellness Marketing Show episodes
- 010: Future-Proofing Your Practice With Tom Blue
Super excited about my latest podcast episode featuring Tom Blue, a veteran strategist in the functional medicine space.
Tom has dedicated most of the last 20 years to researching and synthesizing new approaches in primary care and personal health management...
... and as part of our series on the evolution of medicine, I asked him to share how health practitioners can future-proof their practices.
You see, Tom has a very keen understanding of what works in the functional medicine space from his days as the chief strategy officer for the Institute for Functional Medicine...
... so I asked him what he'd do if he were to start a practice from scratch:
- How would you go about launching a practice?
- Would you niche down into a certain area, and if so, which one?
- How would you ensure that lifestyle changes stick?
- What technologies and trends will dominate the next decade in healthcare?
One of the interesting nuggets Tom shared was a study he conducted a few years back, called the Disease Activation Index – examining 15 conditions and the patients' willingness to engage in care (and pay out of pocket).
Quotes- “We have essentially handed over control of curating our health care to a payer that only seldom has our interests at heart. So think about what your car or your house would look like, if the only things you did to take care of it were covered by Geico. And so that if you think about the declining state of the American human condition, from a health standpoint, I think a lot of it has to do with this very thing. It's like preventive care, that root cause resolution of things. These are more value judgments than things that pose the risk of financial ruin. So they're not really in the domain of what insurance should cover anyway. But unfortunately, most consumers have yet to wade into that reality.” (8:29-9:10 | Tom Blue) Audiogram
- “If you're wanting to solve pains, focus on conditions that are painful and where the healthcare system leaves people wanting more.” (15:41-15:48 | Tom Blue)
- “There's this astonishingly large population of people that a year ago, two years ago, were essentially the picture of health and function. And all of a sudden, they can't walk around the block without being completely exhausted.” (16:50-17:05 | Tom Blue)
- “Unlike a lot of chronic conditions that, like the frog in the pot of boiling water, progress so slowly you're constantly recalibrating what normal is and you forget how good you used to feel, Long COVID is the opposite of that.” (17:23-17:35 | Tom Blue)
- “The only way we have to quantify health historically has been our bathroom scale, which is generally a bad news generator. Now that we have tools like an Aura Ring, you've got this high resolution continuous picture of your health in many different dimensions. And there’s good news to be found in it.” (26:36-26:57 | Tom Blue)
- “Don't mistake the opportunity for Long COVID with the frustration of dealing with the fast moving world of acute COVID. This is a big opportunity, not only to grow your practice, but quite frankly, to put a massive stake into the ground around the power of root cause medicine and an opportunity to build an evidence base that I think is of huge significance for the whole field.” (29:19-29:43 | Tom Blue)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Tom Blue
Instagram: https://www.instagram.com/tom.blue1/
Linkedin: https://www.linkedin.com/in/tomblue/Facebook: https://www.facebook.com/tom.blue1/38 min - 009: AI Tools For Health & Wellness Marketing
In this episode, Uli Iserloh and Mike Kim explore the transformative impact of AI tools on health and wellness marketing. They discuss practical applications of AI for practitioners and share insights on how to effectively leverage these tools while maintaining a personal touch.
Uli and Mike showcase how these tools can save time and enhance productivity without sacrificing quality or authenticity. Mike introduces the concept of the "5 C's" - Calendar, Clients, Community, Consuming, and Creating - as elements that AI can't replicate and that help maintain a personal touch in content.
Throughout the episode, Uli and Mike also address common concerns about AI adoption and share practical examples of how healthcare practitioners can integrate these tools into their daily workflows. They emphasize the importance of maintaining human oversight while leveraging AI's capabilities to enhance content creation and practice management.
Listen in to learn:
- How AI tools like ChatGPT have revolutionized content creation and marketing
- Practical applications of AI for health practitioners, including SOAP note taking and meeting summaries
- How to overcome common hesitations about adopting AI tools
- Ways to maintain authenticity and personal connection while using AI
- The importance of proper prompting for compelling AI-generated content
- Strategies for using AI to emulate writing styles and create engaging content
- Tips for incorporating personal experiences into AI-generated content
Quotes:
- "It's a calculator for words... it's literally a language learning model." (3:10 | Mike)
- "AI has very practical applications to reduce the demand on your cognitive reserves." (7:25 | Uli)
- "You want to be specific in the prompt... I'm telling the AI, write direct response copy, make it short, punchy to the point." (17:45 | Mike)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekimLinkedin: https://www.linkedin.com/in/mikekimtv/Youtube: https://www.youtube.com/youarethebrandFacebook: https://www.facebook.com/mikekimtvX: https://x.com/mikekimtvTiktok: https://www.tiktok.com/@mikekimtv27 min - 008: Strategic Social Media: From Content To Conversion
In this episode, Uli Iserloh and Mike Kim dive into the world of strategic social media for health and wellness practitioners. They discuss why many practitioners struggle to see returns on their social media efforts and offer practical advice on how to create a more effective social media presence.
Listen in to learn:
- Why many practitioners struggle with social media and how to overcome common challenges
- The shift from social graphs to interest graphs in social media algorithms
- The importance of creating content for discovery (Explore/For You pages) vs. nurturing existing followers
- How to use social media as a tool to build your email list and newsletter subscribers
- Strategies for creating engaging hooks and maintaining viewer retention in video content
- The value of consistency and how to set realistic goals for social media posting
- The importance of brand loyalty and reader loyalty in building a sustainable practice
Quotes:
- "Social media has changed from a social graph to an interest graph. The name of the game is to be interesting." (12:30 | Mike)
- "The hook on a video is really the subject line that we use for an email, and there's an art and a science to that." (15:45 | Mike)
- "What you really want to go after is not short-term social media monetization. I just don't even really think that's possible anymore. You need to shoot for loyalty." (20:10 | Mike)
Uli and Mike break down the ever-evolving landscape of social media and offer practical tips for health and wellness practitioners to improve conversion off social media onto their mailing list. They emphasize the importance of having a clear plan, understanding platform algorithms, and focusing on creating engaging content that hooks viewers from the start.
The hosts discuss the resurgence of newsletters as a valuable tool for nurturing deeper relationships with audiences and provide insights on how to use social media to drive newsletter subscriptions. They also touch on the importance of personalizing content and sharing aspects of your life and practice that AI cannot replicate.
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekimLinkedin: https://www.linkedin.com/in/mikekimtv/Youtube: https://www.youtube.com/youarethebrandFacebook: https://www.facebook.com/mikekimtvX: https://x.com/mikekimtvTiktok: https://www.tiktok.com/@mikekimtv26 min - 007: Transitioning To A Virtual Practice With Dr. Brian Mowll
In this episode, Uli Iserloh sits down with Dr. Brian Mowll, founder and medical director of Sweet Life Diabetes Health Centers, to discuss the challenges and opportunities of transitioning from a brick-and-mortar practice to a virtual one.
Dr. Mowll shares his journey from running multiple chiropractic clinics to becoming America's Diabetes Coach and offers valuable insights for health practitioners looking to make a similar transition.
Listen in to learn:
- The motivations behind transitioning to a virtual practice
- Challenges of moving from in-person to remote care
- How to develop and market online programs
- The importance of niching down and becoming an expert in a specific area
- Strategies for lead generation and nurturing in a virtual practice
- The process of creating and refining online programs
- Balancing passion with market demand when choosing a specialization
Quotes:
- "If you're working with people across the country, and they're going to trust you, and they've never met you, I really do think building that expertise and that niche in one area helps quite a bit." (17:55 | Dr. Mowll)
- "I don't want to sell somebody my care on the phone. I want them to be asking for my help when we get on the phone." (31:20 | Dr. Mowll)
- "You need to at least take one big step as often as you possibly can as you're moving towards your goals." (41:00 | Dr. Mowll)
Dr. Mowll shares his personal journey of transitioning from multiple chiropractic clinics to a virtual functional medicine practice focused on diabetes. He discusses the mental shifts required, the importance of becoming an expert in a specific area, and the process of developing online programs that can be scaled.
The episode covers key aspects of building a virtual practice, including lead generation, nurturing prospects, and creating valuable content to establish trust and authority. Dr. Mowll emphasizes the importance of balancing market demand with personal passion when choosing a specialization.
Whether you're just starting out or looking to refine your virtual practice model, this episode offers practical advice on creating a more efficient and effective health and wellness practice.
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Dr. Brian Mowll
Website: https://drmowll.com/
Instagram: https://www.instagram.com/drmowll/Linkedin: https://www.linkedin.com/in/brian-mowll-23a7287/Youtube: https://www.youtube.com/c/drbrianmowllFacebook: https://www.facebook.com/sweetlifecenters/X: https://x.com/drmowll/42 min - 006: Smarter Care Delivery Models
In this episode, Uli Iserloh and Mike Kim explore various care delivery models for health and wellness practices. They discuss the importance of creating systems that are easy, fun, and lucrative while delivering consistent results for patients.
Listen in to learn:
- The difference between an "ELF" business (Easy, Fun, Lucrative) and a "HALF" business (Hard, Annoying, Lame, Frustrating)
- Three main care delivery models: fee-for-service, programs/packages, and membership
- The pros and cons of each delivery model
- How to combine all three models for maximum effectiveness and patient value
- Why it's okay to want your business to be easier and more lucrative
Quotes:
- "Do you want to build an ELF business, or do you want to build a HALF business?" (4:30 | Uli, quoting Joe Polish)
- "Stop building systems around anomalies." (1:05 | Mike, quoting a successful entrepreneur)
- "If you hate selling, then the fee-for-service model is probably the worst, because you know, you have to sell each and every time, and it's exhausting." (7:45 | Uli)
- "The patient is the doctor of the future, as Sachin Patel says. It's not you as the clinician that magically has to deliver all the results." (16:10 | Uli)
Uli and Mike break down the three main care delivery models and explain how each can benefit both the practitioner and the patient. They highlight the limitations of the traditional fee-for-service model and emphasize the advantages of programs/packages and membership models for creating stable, recurring revenue and better patient outcomes.
The hosts recommend combining all three models to create a comprehensive care delivery system that makes it easy for new patients to get started while providing opportunities for long-term engagement and value. They outline a strategy for transitioning patients from initial fee-for-service appointments to programs and ultimately to a membership model.
This episode provides valuable insights for health and wellness practitioners looking to optimize their care delivery models, improve patient outcomes, and create more sustainable, enjoyable businesses.
Don't miss out on Uli and Mike's free 30-part series on starting a health and wellness business from scratch. Sign up at bigboost.marketing/smarter to gain valuable insights and strategies for growing your practice.
Whether you're just starting out or looking to refine your existing care delivery model, this episode offers practical advice on creating a more efficient and effective health and wellness practice.
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekimLinkedin: https://www.linkedin.com/in/mikekimtv/Youtube: https://www.youtube.com/youarethebrandFacebook: https://www.facebook.com/mikekimtvX: https://x.com/mikekimtvTiktok: https://www.tiktok.com/@mikekimtv23 min - 005: Ditch The Pitch: Irresistible Offers
In this episode, Uli Iserloh and Mike Kim dive deep into the crucial topic of creating irresistible offers for health and wellness businesses. They explore why focusing on the offer is essential before tackling marketing campaigns and share valuable insights on what makes an offer truly compelling.
Listen in to learn:
- The five key things people are looking for when they hire someone
- How to shift your perspective from what you want to sell to what clients want to buy
- The difference between a convincing argument and a killer offer
- The four factors that influence value perception in healthcare offers
- How to construct an offer that makes marketing easier and more effective
Quotes:
- "We have to talk about irresistible offers. What makes them irresistible?" (0:14 | Uli)
- "You got to really think about your offer, not in terms of what do I want to sell, but more of what does my client want to buy?" (6:10 | Uli)
- "Without consistent marketing, you can't expect consistent sales." (9:20 | Mike)
- "The buyer... makes a decision whether the money in his or her wallet is better kept in the wallet or better spent with you in exchange for value." (11:40 | Uli, referencing Alex Hormozi)
Uli and Mike break down the key components of an irresistible offer, drawing from their extensive experience working with health and wellness businesses. They emphasize the importance of understanding what clients truly want to invest in, rather than focusing solely on what you can deliver based on your qualifications.
The hosts discuss the five things people look for when hiring someone: results, deliverables, access, community/network, and publicity. They also delve into Alex Hormozi's four factors that influence value perception: speed to results, effort required, likelihood of achieving the result, and the dream outcome.
By shifting focus from making a convincing argument to creating a killer offer, health and wellness practitioners can make their marketing efforts more effective and attract ideal clients more easily.
Don't miss out on Uli and Mike's free 30-part series on starting a health and wellness business from scratch. Sign up at bigboost.marketing/smarter to gain valuable insights and strategies for growing your practice.
Whether you're just starting out or looking to refine your existing offers, this episode provides essential guidance on creating irresistible offers that will make your health and wellness business stand out in a crowded marketplace.
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekimLinkedin: https://www.linkedin.com/in/mikekimtv/Youtube: https://www.youtube.com/youarethebrandFacebook: https://www.facebook.com/mikekimtvX: https://x.com/mikekimtvTiktok: https://www.tiktok.com/@mikekimtv20 min - 004: Declaring Your Area Of Specialization
In this episode, Uli Iserloh and Mike Kim dive deep into the importance of niching down and declaring your area of specialization in the health and wellness industry. They explore why many practitioners resist specialization and offer compelling reasons why it's crucial for business growth and effective marketing.
Listen in to learn:
- Why many health practitioners resist niching down and how to overcome this mindset
- The benefits of declaring an area of specialization for your practice
- How specialization can lead to more business and easier marketing
- Why you can help everyone but can't market to everyone
- The power of focusing on a specific audience rather than just an organ system
- How specialization helps you stand out in a crowded marketplace
- The importance of being specific in your marketing to be more believable and relevant
Quotes:
- "Declaring an area of specialization is really, for me, a practical shortcut to saying, 'Hey, let me make my life easier by showing the right people how I can help them.'" (2:30 | Uli)
- "Different is better than better." (11:45 | Uli, quoting Sally Hogshead)
- "Be specific enough to be believable, but universal enough to be relevant." (13:20 | Mike)
- "If you want clients that are invested, that really take health and wellness serious, then we have to be different." (11:30 | Uli)
Uli and Mike break down the concept of niching down, offering practical examples and analogies to help health and wellness practitioners understand the power of specialization. They discuss how declaring your area of specialization can make marketing easier, attract ideal patients, and ultimately lead to a more successful practice.
The hosts also touch on the importance of creating content that showcases your expertise while maintaining specificity. They explain how being specific in your marketing can make you more believable and relevant to your target audience.
Don't miss out on Uli and Mike's free 30-part series on starting a health and wellness business from scratch. Sign up at bigboost.marketing/smarter to gain valuable insights and strategies for growing your practice.
Whether you're just starting out or looking to take your established practice to the next level, this episode offers invaluable advice on how to stand out in the crowded health and wellness marketplace through strategic specialization.
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekimLinkedin: https://www.linkedin.com/in/mikekimtv/Youtube: https://www.youtube.com/youarethebrandFacebook: https://www.facebook.com/mikekimtvX: https://x.com/mikekimtvTiktok: https://www.tiktok.com/@mikekimtv20 min - 003: Mastering Time, Energy & Money With Meghan Walker
In this engaging episode, host Mike Kim welcomes Dr. Meghan Walker, a former naturopathic doctor who has successfully transitioned into a renowned entrepreneur and impactful coach.
Together, they explore the multifaceted realm of entrepreneurship, shedding light on personal growth and the transformative process of evolving one's identity during midlife. Meghan opens up about her humble beginnings, from her early days of running a cottage cleaning business to establishing a prosperous enterprise.
Throughout the episode, she provides a wealth of knowledge and practical advice on overcoming the inherent challenges of entrepreneurship, while also emphasizing the importance of personal development along the journey.
Through her story, listeners will gain a deeper understanding of how to harness their experiences and insights to foster growth and achieve success in both business and life.
Listen in to learn:
- How Meghan discovered her entrepreneurial spirit at a young age
- The transition from trading time for money to creating leveraged business models
- The importance of energy management versus time management in business
- How to navigate the evolution of identity and purpose in midlife
- Strategies for maintaining self-worth and effectiveness as an entrepreneur
- The value of physical exercise and movement for business success
- How to balance discipline with creative flow in your work and life
Quotes:
- "Being vocal isn't about volume; it's about clarity and conviction in what you believe." (4:02 | Meghan)
- "I don't want to be in the business of telling people what to do. I want to be in the business of sharing with people frameworks on how to think about what's happening in the world from a new lens." (7:20 | Meghan)
- "Turning points in life aren't just about deciding to start something new; they're about deciding to be something new." (10:45 | Meghan)
- "The energetics of wealth building that I talk about with practitioners... is exactly the same energetic challenges that patients would face when they're like, 'I don't know if I'm worthy of this level of health.'" (12:45 | Meghan)
- "Entrepreneurship isn't just about building a business; it's about shaping your identity and navigating your evolution." (14:22 | Meghan)
- "The risks of entrepreneurship aren't just obstacles; they're stepping stones to greater independence." (21:05 | Meghan)
- "The best thing I can do for my business is leave my desk and go to the gym." (29:18 | Meghan)
- "Building a business is a creative act, an expression of who you are and what you believe." (30:08 | Meghan)
Meghan Walker's journey from naturopathic doctor to successful entrepreneur offers a wealth of wisdom for health and wellness practitioners looking to evolve their careers and personal lives. Her insights on identity evolution, energy management, and the importance of physical health provide a fresh perspective on navigating the challenges of entrepreneurship and midlife.
Whether you're just starting your entrepreneurial journey or looking to take your practice to the next level, this episode offers valuable lessons on personal growth, business development, and maintaining balance in your professional and personal life.
To connect with Meghan and stay updated on her latest adventures, follow her on Instagram @DrMeganWalker.
Don't miss this inspiring conversation that will challenge you to think differently about your practice, your identity, and your potential for growth and success!
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Dr. Meghan Walker
Website: https://meghanwalker.com/
Instagram: https://www.instagram.com/drmeghanwalker/Linkedin: https://www.linkedin.com/in/meghanwalker/Youtube: https://www.youtube.com/@drmeghanwalkernd/Facebook: https://www.facebook.com/drmeghanwalker/X: https://x.com/meghan_walker33/43 min - 002: How to Streamline Your Clinical Practice
Are you feeling overwhelmed by the day-to-day operations of your health and wellness practice?
In this episode, Uli Iserloh and Mike Kim dive deep into the art of streamlining your clinical practice. They explore three key areas - time management, offer optimization, and systems implementation - to help you create a more efficient and profitable business.
Drawing from their extensive experience working with hundreds of integrative, functional, and cash-based practices, Uli and Mike share practical insights and strategies to help you overcome common obstacles and elevate your practice to new heights.
Listen in to learn:
- How to identify and eliminate time-wasting activities in your practice
- The importance of auditing your time and implementing the "delete, delegate, defer" strategy
- Why streamlining your offers can lead to increased profitability and easier marketing
- The critical role of data-driven decision-making in optimizing your practice
- How to implement systems that track your marketing efforts from start to finish
- The benefits of consolidating multiple systems into one comprehensive platform
Quotes:
- "If you don't have an assistant, you are one." (2:15 | Mike, quoting his friend Lucy)
- "80% of your quality is 100% awesome." (5:20 | Uli, quoting Dan Martell)
- "Your competition is not the next practitioner down the block. Your competition is anything that gets people the same result cheaper, faster and more conveniently." (17:15 | Uli, quoting Megan Walker)
- "If you don't have data, then everything is guesswork." (23:30 | Uli)
Ready to transform your practice into a streamlined, efficient machine?
Tune in to this episode and discover practical strategies to optimize your time, offers, and systems. Whether you're running a brick-and-mortar clinic or expanding into the online space, Uli and Mike's insights will help you create a more profitable and enjoyable practice.
Don't miss the opportunity to watch Uli's presentation on "Running a Modern, Digitally Smart Practice: Must-Have Systems to Streamline Marketing and Operations."
Want to explore working with Uli and Mike?
Visit bigboost.marketing to book a call and experience their streamlined system firsthand.Subscribe now and take the first step towards a more efficient and profitable health and wellness practice!
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekimLinkedin: https://www.linkedin.com/in/mikekimtv/Youtube: https://www.youtube.com/youarethebrandFacebook: https://www.facebook.com/mikekimtvX: https://x.com/mikekimtvTiktok: https://www.tiktok.com/@mikekimtv32 min - 001: 3 Reasons Most Practices Remain Stuck In First Gear
Are you feeling stuck in your health and wellness practice? You're not alone.
Many practitioners start with enthusiasm but find themselves grinding away without seeing the growth they desire. In this episode, Uli Iserloh and Mike Kim unpack the 3 main reasons why most practices remain stuck in first gear and offer practical solutions to overcome these common obstacles.Drawing from their extensive experience working with hundreds of integrative, functional, and cash-based practices over the last 10 years, Uli and Mike share invaluable insights to help you elevate your practice and increase your impact.
Listen in to learn:
- The importance of shifting from being a technician to becoming a manager and entrepreneur in your practice
- Why lack of exposure is the primary reason practices struggle to grow
- How to overcome the mindset barriers that prevent health professionals from effectively marketing themselves
- The crucial role of pre-education in guiding prospects through their decision-making journey
- Why the "healing starts on social media" and how to leverage this insight
- The importance of implementing systems to streamline your practice and scale your business
Quotes:
- "Unless people know that you exist, nothing is going to happen. You could have the prettiest website. You could have the most amazing lead magnets. You could have the most amazing content. If people don't know that you exist, nothing is going to happen." (4:20 | Uli)
- "Prospects want to get to know you at their own pace and in their own space." (16:38 | Mike)
- "The healing starts on social media, and here's why: unless people decide on social media where they hang out in their own time, in their own space, that they have a problem and they want to hire somebody to fix it, there's no way in the world that this person will ever sign up for discovery calls." (19:18 | Uli)
- "Systems guarantee results. Why? Because you have a path to follow, and there's some decisions here and there. You know, if this happens, then do that. But everyone flows through the same systems, and you can optimize systems." (23:47 | Uli)
Ready to shift your practice into high gear? Tune in to this episode and discover how to overcome the common obstacles holding you back. Whether you're just starting out or looking to revitalize your existing practice, Uli and Mike's insights will help you create a thriving, impactful business.
Don't miss the next episode, where we'll dive deeper into systems and how to streamline your clinical practice. Subscribe now and take the first step towards transforming your health and wellness business!
====
Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekimLinkedin: https://www.linkedin.com/in/mikekimtv/Youtube: https://www.youtube.com/youarethebrandFacebook: https://www.facebook.com/mikekimtvX: https://x.com/mikekimtvTiktok: https://www.tiktok.com/@mikekimtv27 min
About The Health & Wellness Marketing Show
From the publisher's feed
Welcome to ’The Health And Wellness Marketing Show,’ the podcast dedicated to helping health and wellness practitioners grow their practices sustainably and profitably
Drawing on his 20+ years of experience in personal branding, business strategy and digital marketing in the health and wellness industry, Uli Iserloh equips you with the right strategies, systems, and support to grow your practice sustainably and profitably.
Whether you’re looking to attract more clients, automate your marketing processes, or build a powerful personal brand in the health and wellness space, ’The Health And Wellness Marketing Show’ is here to guide you every step of the way. Subscribe now and start transforming your practice today!