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In this episode of the Health and Wellness Marketing Show, Uli dives into the art of conversational selling with sales expert Tom Jackobs.
With decades of experience and a proven track record in fitness and the health & wellness industries, Tom shares how to build authentic connections with potential clients, overcome objections, and enroll patients – all without high-pressure tactics.
If you’re ready to transform how you approach sales calls and discovery sessions, this episode is packed with practical strategies to help you serve your clients while growing your business.
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Connect With Tom Jackobs
Website: https://tomjackobs.com/
Could more delegation be the key to scaling your health and wellness business?
In this episode of the Health and Wellness Marketing Show, Uli sits down with Karla Singson, founder of Proximity Placements, to unpack the art and science of successful delegation. With over a decade of experience and a proven track record of scaling businesses, Karla shares her insider strategies for hiring, outsourcing, and creating efficient workflows that help practitioners regain their time and focus on what truly matters.
If you've ever struggled with delegation or are looking to streamline your operations, this episode is packed with actionable tips and insights.
Listen to learn:
Quotes:
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Connect With Karla Singson
Website: https://karlasingson.com/
In this episode of the Health and Wellness Marketing Show, co-hosts Uli Iserloh and Mike Kim share a behind-the-scenes look at Mike’s detailed planning process for Q1 of 2025.
Mike and Uli dive deep into planning strategies for Q1/2025, focusing on how systems and processes can transform both creative and operational workflows. Mike shares his journey of transitioning from reactive task management to intentional delegation and batch production, especially for high-value marketing outputs like YouTube videos, email campaigns, and webinars.
A key highlight is Mike’s calendar management strategy, which prioritizes minimizing travel and batching creative work. By separating "on-stage," "backstage," and "rest" days, he has built a schedule that maximizes productivity and preserves energy.
The episode also explores the advantages of group coaching programs, which Mike is expanding in 2025 through structured accelerators. This scalable model provides participants with community-driven support, actionable outcomes, and access to expert guidance. Uli connects this strategy to opportunities for health practitioners to implement similar programs, combining group coaching with online courses for better patient engagement and practice growth.
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Connect With Mike Kim
Website: https://mikekim.com
In this episode of the Health and Wellness Marketing Show, co-hosts Uli Iserloh and Mike Kim share their insights into the future of marketing for health and wellness businesses. With 2025 just around the corner, they outline five key predictions that will shape the way practitioners grow their practices, engage with patients, and stay ahead of the competition.
Uli and Mike delve into the top trends that will define health and wellness marketing in 2025. They emphasize the growing role of AI in making marketing and operations more efficient, from automating SOAP notes to creating AI-powered voiceovers and video avatars for patient education.
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Connect With Mike Kim
Website: https://mikekim.com
In this episode, Uli sits down with Jennifer Iserloh, a professionally trained chef, functional wellness expert and media coach, shares her journey of overcoming camera fears and offers guidance on how to become comfortable in front of the camera.
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Connect With Jennifer Iserloh
Website: http://skinnychef.com/
How can health practitioners coach patients more effectively?
In this episode, Uli dives into this crucial question with Andrea Nakayama, a leader in functional nutrition and founder of the Functional Nutrition Alliance. With decades of experience training practitioners and addressing chronic illness, Andrea shares how health practitioners can better coach their prospective clients or patients to a decision to seek professional help.
As the host of the 15-Minute Matrix Podcast and the founder of Functional Nutrition Alliance, Andrea has been leading thousands of students and practitioners around the globe in a revolution to offer better solutions to the growing chronic illness epidemic.
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Connect With Andrea Nakayama
Website: https://www.andreanakayama.com/
In this engaging episode, Uli Iserloh welcomes Jennifer Wheeler, the founder and CEO of MNDSHFT Health, a practice designed around high-level functional medicine programs.
Together, they delve into the smarter approaches to launching your first practice or reinventing an existing one, all while avoiding years of trial-and-error. Jennifer shares her journey as a family nurse practitioner and clinical physiologist, detailing her advanced studies with the Institute for Functional Medicine and the School of Applied Functional Medicine.
Throughout the conversation, Jennifer provides invaluable insights and practical advice for creating a dream practice that not only aligns with your values but also supports the way you want to live your life.
Through her expertise and mentorship, listeners will uncover the key ingredients needed to build a practice that fuels their passion, ignites their purpose, and fosters both professional and personal fulfillment.
Quotes
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Connect With Jennifer Wheeler
Website: https://jenniferwheeler.co/mndshfthealth/
In this episode, Uli Iserloh and Mike Kim provide practical, tactical advice for health practitioners looking to master discovery calls and improve their patient enrollment process. They break down a proven framework for conducting effective discovery calls while maintaining authenticity and building genuine connections.
Quotes:
The hosts outline a seven-step framework for discovery calls:
Listen in to understand the importance of uncovering emotional motivations rather than just focusing on medical symptoms. Uli and Mike also discuss how to transition from discovery calls to initial paid appointments by offering a "test drive" approach rather than pushing for immediate commitment to longer programs.
The episode provides valuable insights for practitioners who struggle with the sales environment or feel anxious about discovery calls. Tune in for practical strategies to build confidence and improve conversion rates while maintaining professional integrity.
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Connect With Mike Kim
Website: https://mikekim.com
In this episode, Uli Iserloh and Mike Kim provide practical, tactical advice for health practitioners looking to turn more discovery calls into committed patients – without feeling sleazy or pushy. They explain what needs to happen before you even get on a discovery call to increase your conversion rates while staying true to your values as a heart-centered practitioner.
This episode is part one of a two-part series diving deep into discovery call mastery. In this first installment, Uli and Mike focus on the critical pre-call elements and mindset shifts needed to set yourself up for success.
Listen in to learn:
Quotes:
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Connect With Mike Kim
Website: https://mikekim.com
In today’s episode with Scott Rattigan, co-founder of Origins Incubator and Functional Lawyer, we’re unpacking what it takes to launch and grow a successful private practice in the integrative and functional medicine space.
Along with his wife Linda - a board certified family medicine DO, they grew a successful private practice at Origins Functional Medicine - learning firsthand what goes into running a successful practice…
... and that experience in turn led to the creation of Origins Incubator, a mentorship program for health practitioners looking to strike out on their own.
So whether you’re looking to start a practice from scratch or you’re already in business for a while, today’s episode carries a lot of nuggets!
Personally, I've known Scott since 2015 when he joined the Evolution of Medicine team – and over the years, he's made many valuable contributions to our ecosystem...
... whether it's through his book "The Practice Of Telemedicine" - the quintessential guide to navigating the legal landscape – or through his educational videos.
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Connect With Scott Rattigan
Website: https://www.functionallawyer.com/
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