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The Health & Wellness Marketing Show
By Uli IserlohBusiness
The Health & Wellness Marketing Show episodes
- 030 - Drivers & Drainers For Long-Term Success With Tony Grebmeier
What’s holding you back from living a truly fulfilled life?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Tony Grebmeier, serial entrepreneur, mentor, and creator of the Be Fulfilled Journal, to discuss the hidden drivers and drainers that shape long-term success.Tony shares his powerful personal journey—from hitting rock bottom to finding deep personal and professional fulfillment—and the mindset shifts that helped him break through.If you’re feeling stuck, unfulfilled, or simply want to maximize your potential, this episode will challenge you to rethink your approach to success.Listen to learn:- Discover the difference between drivers that propel you forward and drainers that hold you back—and how to identify them in your life.
- Learn why excuses keep people trapped and the mindset shift needed to break free from them.
- Understand the power of accountability, mentorship, and surrounding yourself with the right people.
- Find out how small daily habits, journaling, and self-reflection can create long-term success.
- Explore Tony’s personal story of overcoming rock bottom and how it shaped his mission to help others find fulfillment.
Quotes to Remember:- “You either let your past pull you back, or you find something in front of you to pull you forward.” (04:28 | Tony)
- “Excuses are just insecurities disguised as reasons.” (08:16 | Tony)
- “Your success is determined by what you tolerate—identify and remove the drainers in your life.” (18:30 | Tony)
- “Fulfillment isn’t found in achievement—it’s found in being fully present and intentional with your life.” (23:22 | Tony)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Tony Grebmeier
Website: https://www.tonygrebmeier.com/
Instagram: https://www.instagram.com/tonygrebmeierLinkedin: https://www.linkedin.com/in/tonygrebmeier/Facebook: https://www.facebook.com/tonygrebmeier/X: https://x.com/tonygrebmeier/28 min - 029 - The Membership Model: A Smarter Approach to Patient Care
Are you tired of the feast-or-famine cycle in your practice?
One month, you have plenty of new patients... and you focus all your time on patient care instead of marketing your practice. Next month? It's crickets, and you focus all your time on enrolling new patients.In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Dr. Linda Matteoli, founder of Origins Functional Medicine and Origins Incubator, to explore the membership model – a game-changing shift in healthcare.Dr. Mattioli shared how she built a thriving membership-based practice, scaling to 100 members in her first year, and how this approach provides financial stability, deeper patient relationships, and better health outcomes.In addition, Uli "quizzed" Linda on how she conducts her Foundational Assessment (the first paid appointment), and what she includes so that patients commit to the subsequent membership.If you’re a practitioner looking for a sustainable way to grow your practice while delivering exceptional care, this episode is for you!Listen to learn:- Discover why the membership model offers a more predictable income stream and better patient outcomes compared to fee-for-service and package-based models.
- Learn how to structure a membership that goes beyond visit-based care and truly supports a patient’s healing journey.
- Understand the key components of a successful membership—including education, support, and personalization—that keep patients engaged and invested.
- Find out how to transition from fee-for-service to a membership model without overwhelming yourself or your patients.
- Explore the four stages of practice growth and what steps to take at each stage to build a sustainable, scalable membership-based business.
Quotes to Remember:- “A membership model isn’t just about visit – it’s a healing container that allows you to guide patients through their entire journey.” (04:15 | Dr. Matteoli)
- “If patients don’t see a clear path to progress, they drop off. The membership model creates a long-term partnership in their healing.” (12:39 | Dr. Matteoli)
- “You need to price your membership at a level where within a few months, you’re out of the red.” (52:44 | Dr. Matteoli)
- “More patients stay engaged when they feel supported – not just with appointments, but with education, accountability, and community.” (06:52 | Dr. Matteoli)
Resources:- Stages of Practice Growth Guide – Identify where you are in your membership journey and get actionable next steps: OriginsIncubator.com/Stages
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Linda Matteoli
Website: https://www.originsfm.com
Instagram: https://www.instagram.com/originsfunctionalmedicineFacebook: https://www.facebook.com/originsfunctionalmedicineOrigins Incubator: https://www.originsincubator.com/51 min - 028 - Activating Referrals With Stacey Brown Randall
Are you leaving referrals on the table?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Stacey Brown Randall, author of Generating Business Referrals Without Asking and host of The Roadmap to Grow Your Business podcast. Stacey shares a game-changing approach to referrals—one that doesn’t rely on awkward asks, gimmicky incentives, or nonstop networking. Instead, she reveals the science behind why referrals happen and how to naturally generate more of them by focusing on relationships and trust.If you’ve been relying on luck for referrals, this episode will give you a repeatable, relationship-driven strategy to grow your business.Listen to learn:- Discover why traditional referral tactics—asking, paying, or waiting—aren’t effective and what actually works instead.
- Learn the two key ingredients that make a referral a true referral (and why many so-called referrals aren’t real).
- Understand how to nurture referral sources so they naturally want to send business your way—without feeling forced or transactional.
- Find out why gratitude and relationship-building are the secret weapons to activating more referrals.
- Explore Stacey’s Referral Ninja Roadmap and how to move from accidental referrals to a consistent, predictable system.
Quotes to Remember:- “Referrals aren’t about you. They’re about the referral source helping someone they trust.” (05:28 | Stacey)
- “You deserve referrals, but you’re not owed them—you have to invest in relationships.” (27:49 | Stacey)
- “People don’t remember what you do—they remember how you make them feel.” (22:24 | Stacey)
- “The best businesses grow by word-of-mouth, but word-of-mouth doesn’t happen by accident.” (10:43 | Uli)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Stacey Brown Randall
Website: https://staceybrownrandall.com/
Instagram: https://www.instagram.com/staceybrownrandall/Linkedin: https://www.linkedin.com/in/staceybrandall/Youtube: https://www.youtube.com/@referralswithoutaskingFacebook: https://www.facebook.com/StaceyBrownRandall/X: https://x.com/staceybrandall/29 min - 027 - How To Be Healthy In An Unhealthy World With Pilar Gerasimo
Is it possible to thrive in a world that seems designed to keep us unhealthy?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with Pilar Gerasimo, author of The Healthy Deviant and founding editor of Experience Life Magazine. Pilar argues that in today’s society, making healthy choices requires a level of social deviance. She shares a powerful framework for breaking free from unhealthy societal norms, reclaiming your energy, and building resilience.
If you've ever struggled with motivation, self-discipline, or sustaining healthy habits, this episode will completely change your perspective!
Listen to learn:- Discover why our modern world is structured to make healthy living difficult—and what you can do to fight back.
- Learn why most people don’t lack willpower, but instead suffer from chronic depletion caused by societal demands.
- Understand the Vicious Cycle of the Unhealthy Default Reality and how it keeps people stuck in unhealthy habits.
- Find out how The Virtuous Cycle of Healthy Deviance can help you regain energy, confidence, and control over your health.
- Explore the three Non-Conformist Competencies that allow you to create lasting health and resilience.
Quotes to Remember:- “What looks like a problem of willpower is often actually a problem of chronic depletion and distraction.” (05:00 | Pilar)
- “You either break the rules, or you break yourself.” (25:00 | Pilar)
- “Normal is overrated. In today’s world, normal is sick, tired, and burned out.” (25:30 | Pilar)
- “If you want to be healthy, you have to deviate from societal norms.” (15:00 | Pilar)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Pilar Gerasimo
Website: https://pilargerasimo.com/
Instagram: https://www.instagram.com/pgerasimo/Linkedin: https://www.linkedin.com/in/pilargerasimo/Facebook: https://www.facebook.com/PilarGerasimo/X: https//x.com/pgerasimo/Pinterest: https://www.pinterest.com/pgerasimo/28 min - 026: Why You Should Start a Podcast With Danny Ozment
Ever thought about starting a podcast but weren’t sure if it’s worth it?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sat down with Danny Ozment, founder of Emerald City Productions and a podcast consultant for top brands like Salesforce, LinkedIn, and The John Maxwell Team. Danny shares why podcasting is one of the best long-term investments for service professionals, helping build trust, establish thought leadership, and grow your business.If you've been on the fence about launching a podcast, this episode will give you the clarity—and confidence—you need to get started!Listen to learn:- Discover why podcasting is the most effective way to build trust and brand loyalty over time.
- Learn how a podcast can position you as a thought leader—even if your audience doesn’t listen to every episode.
- Understand why podcasting is like referral marketing at scale and how it helps you attract ideal clients effortlessly.
- Find out the biggest mistakes new podcasters make and how to set yourself up for long-term success.
- Explore the essential tools, platforms, and strategies to launch your podcast without getting overwhelmed.
Quotes to Remember:- “A podcast builds trust like nothing else—you become a familiar voice in your audience’s daily life.” (09:07 | Danny)
- “Your podcast doesn’t have to go viral. It just has to reach the right people consistently.” (26:09 | Danny)
- “The best time to start a podcast was five years ago. The second best time is today.” (05:46 | Uli)
- “Start ugly. Don’t wait for perfection—just get started.” (30:14 | Danny)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Danny Ozment
Website: https://dannyozment.com/
Instagram: https://www.instagram.com/dannyozment/Linkedin: https://www.linkedin.com/in/dannyozment/Facebook: https://www.facebook.com/DannyOzmentPodcasting/X: https://x.com/dannyozment/Emerald City Productions: https://emeraldcitypro.com/31 min - 025 - Moving Your Personal Brand To Centerstage With Robby Fowler
Why do some personal brands stand out while others struggle to gain traction?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with branding strategist Robby Fowler to explore what it really takes to move your personal brand from backstage to center stage. Robby shares powerful insights on brand positioning, storytelling, and differentiation—so your ideal audience immediately understands why they should choose you.If you're ready to clarify your message, stand out in a crowded market, and attract the right clients, this episode is for you!Listen to learn:
- Discover the three essential P’s of brand positioning—people, problem, and process—and why clarity in these areas is crucial for success.
- Learn how to inject your unique reputation, ideas, skills, and experiences into your brand to stand out from competitors.
- Understand why many personal brands remain “stuck” in the background and what steps you can take to move to center stage.
- Find out why radical empathy is the secret to connecting with your audience and building long-term trust.
- Explore the difference between branding and marketing—and why branding should come first to make your marketing dollars go further.
Quotes to Remember:
- “A mist in the pulpit is a fog in the pew—if you’re unclear, your audience will be, too.” (05:20 | Robby)
- “Fog slows down even the fastest Ferrari. Without brand clarity, your business can’t move forward.” (09:18 | Robby)
- “Good marketing makes people aware of you, but strong branding makes them choose you.” (12:55 | Robby)
- “Radical empathy is the difference between working for your clients and having a heart for your clients.” (35:32 | Robby)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Robby Fowler
Website: https://robbyf.com/
Instagram: https://www.instagram.com/rfowler/Linkedin: https://www.linkedin.com/in/robbyfowler/Facebook: https://www.facebook.com/robbyfcom/37 min - 024 - Building A Personal Brand
How do you stand out in a world where AI-generated content is everywhere?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh and Mike Kim explore why AI tools like ChatGPT are making human connection and trust more important than ever—and how personal brands can differentiate themselves by embracing video, storytelling, and authenticity. Mike, a personal branding expert and author of You Are the Brand, shares actionable strategies to help you build a brand that attracts loyal clients and sets you apart in a crowded market.If you're looking to strengthen your brand, connect with your audience, and future-proof your business, this episode is a must-listen!
Listen to learn:
- Discover why personal branding is more than just content—it's about identity, reputation, and trust.
- Learn how AI tools are changing content marketing and why trust is the new currency in business.
- Understand the power of video and why showing up on camera is critical for building credibility.
- Find out how storytelling and sharing personal experiences can strengthen your brand and deepen connections with your audience.
- Explore the five types of marketing voices and how to find yours to stand out in a noisy world.
Quotes to Remember:
- “Marketing isn’t about closing a sale—it’s about opening a relationship.” (00:26 | Mike)
- “In a world flooded with AI-generated content, personal brands are becoming trust filters.” (04:11 | Mike)
- “Good marketing attracts, but great marketing repels—it makes people decide if you’re for them.” (10:54 | Mike)
- “AI can’t tell your story. That’s your job—and it’s the key to building real trust.” (18:08 | Mike)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekimLinkedin: https://www.linkedin.com/in/mikekimtv/Youtube: https://www.youtube.com/youarethebrandFacebook: https://www.facebook.com/mikekimtvX: https://x.com/mikekimtvTiktok: https://www.tiktok.com/@mikekimtv34 min - 023 - The Power Of Magic Words With Majeed Mogharreban
How can the right words transform your influence, confidence, and business success?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh sits down with expert speaker coach Majeed Mogharreban to explore the power of “magic words” in public speaking, sales, and everyday communication. As the founder of the Expert Speaker Institute and a TEDx speaker, Majeed shares how simple word choices can shift perspectives, enhance storytelling, and elevate your impact—whether on stage, in marketing, or in personal conversations.If you want to become a more confident and persuasive communicator, this episode is packed with actionable insights you can start using today!Listen to learn:- Discover how small shifts in language—like replacing “I hope” with “I trust”—can change your mindset and influence others more effectively.
- Learn why storytelling is the most powerful tool for communication, and how to structure engaging stories that captivate your audience.
- Understand the three essential story types every entrepreneur should master: your journey story, success stories, and cautionary tales.
- Find out how to use the “present tense” and dialogue to make your stories more engaging and memorable.
- Explore Majeed’s expert strategies for leveraging storytelling in public speaking, marketing, and social media.
Quotes to Remember:
- “Words create reality—choose them intentionally.” (01:30 | Majeed)
- “The greatest sales tool is your customer’s imagination.” (08:22 | Majeed)
- “Your brain is wired for stories—use them to engage, inspire, and sell.” (06:20 | Uli)
- “Selling and leadership are the same—both rely on influencing others through storytelling.” (08:22 | Majeed)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Majeed Mogharreban
Website: https://www.majeedm.com/
Instagram: https://www.instagram.com/majeedmogharreban/Linkedin: https://www.linkedin.com/in/majeedmogharreban/Youtube: https://www.youtube.com/user/majeed411Facebook: https://www.facebook.com/majeed.mogharreban/X: https://x.com/MajeedM/22 min - 022 - The ADDD Productivity Framework
What if you had to free up 20+ hours a week—how would you do it?
In this solo episode of the Health and Wellness Marketing Show, Uli Iserloh introduces the ADDD Productivity Framework—an essential system for streamlining your workflow and maximizing efficiency. Inspired by last week’s discussion on preparing for life’s unexpected challenges, this framework will help you automate, delegate, defer, and focus only on the highest-impact tasks in your business.If you’re looking for a simple yet powerful way to reclaim your time and boost productivity, this episode is a must-listen!Listen to learn:- Discover how automation can permanently remove repetitive tasks from your to-do list, freeing up mental bandwidth and reducing admin overload.
- Learn the best ways to delegate tasks—both internally and externally—to ensure your team operates at peak efficiency.
- Understand the power of deferring or deleting low-value tasks that drain your time without delivering a meaningful ROI.
- Find out how to identify and focus only on high-impact work that requires your expertise, ensuring maximum results with minimal effort.
Quotes to Remember:
- “Automation is 24/7—it frees up time and mental energy for more important tasks.” (00:24 | Uli)
- “If it can’t be automated, delegate it. Train once, then let your team handle it.” (02:37 | Uli)
- “Not every task deserves your attention—defer or delete anything that isn’t driving results.” (04:00 | Uli)
- “Your time is best spent on high-impact activities that move the needle in your business.” (05:48 | Uli)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekimLinkedin: https://www.linkedin.com/in/mikekimtv/Youtube: https://www.youtube.com/youarethebrandFacebook: https://www.facebook.com/mikekimtvX: https://x.com/mikekimtvTiktok: https://www.tiktok.com/@mikekimtv8 min - 021 - The Big 5 Every Practitioner Should Prepare For
Are you prepared for life’s inevitable disruptions to your business?
In this episode of the Health and Wellness Marketing Show, Uli Iserloh and Mike Kim tackle the often-overlooked “Big 5” challenges every practitioner must prepare for: death, disability, divorce, disagreement, and retirement.
These scenarios can profoundly impact your practice if you’re unprepared. Learn how to create systems, build a trusted team, and document critical information to ensure your business can thrive – even in the face of adversity.If you’ve been putting off these essential preparations, this episode will serve as your wake-up call.
Listen to learn:
- Discover why the “Big 5” challenges – death, disability, divorce, disagreement, and retirement – demand proactive planning to protect your business.
- Learn how to create a “legacy binder” with critical documents, contacts, and access information for emergencies or transitions.
- Understand the importance of having a trusted “freedom team” of professionals, including accountants, lawyers, and financial advisors, to support your practice.
- Find out how to document processes and responsibilities to minimize disruption if a key team member leaves or becomes unavailable.
- Uncover how to use tools like LastPass, Dropbox, and digital SOPs to ensure continuity and security in your practice.
Quotes to Remember:
- “Are you leaving behind a mess or a masterpiece?” (08:38 | Mike)
- “Preparedness isn’t sexy, but it’s essential to protect your business and your clients.” (07:24 | Uli)
- “The knowledge your team takes with them when they leave is your biggest risk.” (21:00 | Uli)
- “Building a trusted team of professionals is key to weathering any storm.” (19:39 | Mike)
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Thank You For Listening!
If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.
Connect With Uli Iserloh
Website: https://bigboost.marketing
Facebook: https://facebook.com/uliiserlohInstagram: https://instagram.com/uliiserlohYoutube: https://youtube.com/uliiserlohTiktok: https://tiktok.com/@uliiserlohLinkedin: https://linkedin.com/in/uliiserloh/Connect With Mike Kim
Website: https://mikekim.com
Instagram: https://www.instagram.com/mikekimLinkedin: https://www.linkedin.com/in/mikekimtv/Youtube: https://www.youtube.com/youarethebrandFacebook: https://www.facebook.com/mikekimtvX: https://x.com/mikekimtvTiktok: https://www.tiktok.com/@mikekimtv25 min
About The Health & Wellness Marketing Show
From the publisher's feed
Welcome to ’The Health And Wellness Marketing Show,’ the podcast dedicated to helping health and wellness practitioners grow their practices sustainably and profitably
Drawing on his 20+ years of experience in personal branding, business strategy and digital marketing in the health and wellness industry, Uli Iserloh equips you with the right strategies, systems, and support to grow your practice sustainably and profitably.
Whether you’re looking to attract more clients, automate your marketing processes, or build a powerful personal brand in the health and wellness space, ’The Health And Wellness Marketing Show’ is here to guide you every step of the way. Subscribe now and start transforming your practice today!