In this episode, Uli Iserloh and Mike Kim provide practical, tactical advice for health practitioners looking to turn more discovery calls into committed patients – without feeling sleazy or pushy. They explain what needs to happen before you even get on a discovery call to increase your conversion rates while staying true to your values as a heart-centered practitioner.

This episode is part one of a two-part series diving deep into discovery call mastery. In this first installment, Uli and Mike focus on the critical pre-call elements and mindset shifts needed to set yourself up for success.

Listen in to learn:

Quotes:

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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

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Website: https://bigboost.marketing

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Website: https://mikekim.com

In today’s episode with Scott Rattigan, co-founder of Origins Incubator and Functional Lawyer, we’re unpacking what it takes to launch and grow a successful private practice in the integrative and functional medicine space.

Along with his wife Linda - a board certified family medicine DO, they grew a successful private practice at Origins Functional Medicine - learning firsthand what goes into running a successful practice…

... and that experience in turn led to the creation of Origins Incubator, a mentorship program for health practitioners looking to strike out on their own.

So whether you’re looking to start a practice from scratch or you’re already in business for a while, today’s episode carries a lot of nuggets!

Personally, I've known Scott since 2015 when he joined the Evolution of Medicine team – and over the years, he's made many valuable contributions to our ecosystem...

... whether it's through his book "The Practice Of Telemedicine" - the quintessential guide to navigating the legal landscape – or through his educational videos.

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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing

Connect With Scott Rattigan

Website: https://www.functionallawyer.com/

Super excited about my latest podcast episode featuring Tom Blue, a veteran strategist in the functional medicine space.

Tom has dedicated most of the last 20 years to researching and synthesizing new approaches in primary care and personal health management...

... and as part of our series on the evolution of medicine, I asked him to share how health practitioners can future-proof their practices.

You see, Tom has a very keen understanding of what works in the functional medicine space from his days as the chief strategy officer for the Institute for Functional Medicine...

... so I asked him what he'd do if he were to start a practice from scratch:

One of the interesting nuggets Tom shared was a study he conducted a few years back, called the Disease Activation Index – examining 15 conditions and the patients' willingness to engage in care (and pay out of pocket).

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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing

Connect With Tom Blue

Instagram: https://www.instagram.com/tom.blue1/

In this episode, Uli Iserloh and Mike Kim explore the transformative impact of AI tools on health and wellness marketing. They discuss practical applications of AI for practitioners and share insights on how to effectively leverage these tools while maintaining a personal touch.

Uli and Mike showcase how these tools can save time and enhance productivity without sacrificing quality or authenticity. Mike introduces the concept of the "5 C's" - Calendar, Clients, Community, Consuming, and Creating - as elements that AI can't replicate and that help maintain a personal touch in content.

Throughout the episode, Uli and Mike also address common concerns about AI adoption and share practical examples of how healthcare practitioners can integrate these tools into their daily workflows. They emphasize the importance of maintaining human oversight while leveraging AI's capabilities to enhance content creation and practice management.

Listen in to learn:

• How AI tools like ChatGPT have revolutionized content creation and marketing

Quotes:

• "It's a calculator for words... it's literally a language learning model." (3:10 | Mike)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing

Connect With Mike Kim

Website: https://mikekim.com

In this episode, Uli Iserloh and Mike Kim dive into the world of strategic social media for health and wellness practitioners. They discuss why many practitioners struggle to see returns on their social media efforts and offer practical advice on how to create a more effective social media presence.

Listen in to learn:

• Why many practitioners struggle with social media and how to overcome common challenges

Quotes:

• "Social media has changed from a social graph to an interest graph. The name of the game is to be interesting." (12:30 | Mike)

Uli and Mike break down the ever-evolving landscape of social media and offer practical tips for health and wellness practitioners to improve conversion off social media onto their mailing list. They emphasize the importance of having a clear plan, understanding platform algorithms, and focusing on creating engaging content that hooks viewers from the start.

The hosts discuss the resurgence of newsletters as a valuable tool for nurturing deeper relationships with audiences and provide insights on how to use social media to drive newsletter subscriptions. They also touch on the importance of personalizing content and sharing aspects of your life and practice that AI cannot replicate.

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing

Connect With Mike Kim

Website: https://mikekim.com

In this episode, Uli Iserloh sits down with Dr. Brian Mowll, founder and medical director of Sweet Life Diabetes Health Centers, to discuss the challenges and opportunities of transitioning from a brick-and-mortar practice to a virtual one.

Dr. Mowll shares his journey from running multiple chiropractic clinics to becoming America's Diabetes Coach and offers valuable insights for health practitioners looking to make a similar transition.

Listen in to learn:

Quotes:

Dr. Mowll shares his personal journey of transitioning from multiple chiropractic clinics to a virtual functional medicine practice focused on diabetes. He discusses the mental shifts required, the importance of becoming an expert in a specific area, and the process of developing online programs that can be scaled.

The episode covers key aspects of building a virtual practice, including lead generation, nurturing prospects, and creating valuable content to establish trust and authority. Dr. Mowll emphasizes the importance of balancing market demand with personal passion when choosing a specialization.

Whether you're just starting out or looking to refine your virtual practice model, this episode offers practical advice on creating a more efficient and effective health and wellness practice.

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If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing

Connect With Dr. Brian Mowll

Website: https://drmowll.com/

In this episode, Uli Iserloh and Mike Kim explore various care delivery models for health and wellness practices. They discuss the importance of creating systems that are easy, fun, and lucrative while delivering consistent results for patients.

Listen in to learn:

• The difference between an "ELF" business (Easy, Fun, Lucrative) and a "HALF" business (Hard, Annoying, Lame, Frustrating)

Quotes:

• "Do you want to build an ELF business, or do you want to build a HALF business?" (4:30 | Uli, quoting Joe Polish)

Uli and Mike break down the three main care delivery models and explain how each can benefit both the practitioner and the patient. They highlight the limitations of the traditional fee-for-service model and emphasize the advantages of programs/packages and membership models for creating stable, recurring revenue and better patient outcomes.

The hosts recommend combining all three models to create a comprehensive care delivery system that makes it easy for new patients to get started while providing opportunities for long-term engagement and value. They outline a strategy for transitioning patients from initial fee-for-service appointments to programs and ultimately to a membership model.

This episode provides valuable insights for health and wellness practitioners looking to optimize their care delivery models, improve patient outcomes, and create more sustainable, enjoyable businesses.

Don't miss out on Uli and Mike's free 30-part series on starting a health and wellness business from scratch. Sign up at bigboost.marketing/smarter to gain valuable insights and strategies for growing your practice.

Whether you're just starting out or looking to refine your existing care delivery model, this episode offers practical advice on creating a more efficient and effective health and wellness practice.

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing

Connect With Mike Kim

Website: https://mikekim.com

In this episode, Uli Iserloh and Mike Kim dive deep into the crucial topic of creating irresistible offers for health and wellness businesses. They explore why focusing on the offer is essential before tackling marketing campaigns and share valuable insights on what makes an offer truly compelling.

Listen in to learn:

• The five key things people are looking for when they hire someone

Quotes:

• "We have to talk about irresistible offers. What makes them irresistible?" (0:14 | Uli)

Uli and Mike break down the key components of an irresistible offer, drawing from their extensive experience working with health and wellness businesses. They emphasize the importance of understanding what clients truly want to invest in, rather than focusing solely on what you can deliver based on your qualifications.

The hosts discuss the five things people look for when hiring someone: results, deliverables, access, community/network, and publicity. They also delve into Alex Hormozi's four factors that influence value perception: speed to results, effort required, likelihood of achieving the result, and the dream outcome.

By shifting focus from making a convincing argument to creating a killer offer, health and wellness practitioners can make their marketing efforts more effective and attract ideal clients more easily.

Don't miss out on Uli and Mike's free 30-part series on starting a health and wellness business from scratch. Sign up at bigboost.marketing/smarter to gain valuable insights and strategies for growing your practice.

Whether you're just starting out or looking to refine your existing offers, this episode provides essential guidance on creating irresistible offers that will make your health and wellness business stand out in a crowded marketplace.

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing

Connect With Mike Kim

Website: https://mikekim.com

In this episode, Uli Iserloh and Mike Kim dive deep into the importance of niching down and declaring your area of specialization in the health and wellness industry. They explore why many practitioners resist specialization and offer compelling reasons why it's crucial for business growth and effective marketing.

Listen in to learn:

• Why many health practitioners resist niching down and how to overcome this mindset

Quotes:

• "Declaring an area of specialization is really, for me, a practical shortcut to saying, 'Hey, let me make my life easier by showing the right people how I can help them.'" (2:30 | Uli)

Uli and Mike break down the concept of niching down, offering practical examples and analogies to help health and wellness practitioners understand the power of specialization. They discuss how declaring your area of specialization can make marketing easier, attract ideal patients, and ultimately lead to a more successful practice.

The hosts also touch on the importance of creating content that showcases your expertise while maintaining specificity. They explain how being specific in your marketing can make you more believable and relevant to your target audience.

Don't miss out on Uli and Mike's free 30-part series on starting a health and wellness business from scratch. Sign up at bigboost.marketing/smarter to gain valuable insights and strategies for growing your practice.

Whether you're just starting out or looking to take your established practice to the next level, this episode offers invaluable advice on how to stand out in the crowded health and wellness marketplace through strategic specialization.

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing

Connect With Mike Kim

Website: https://mikekim.com

In this engaging episode, host Mike Kim welcomes Dr. Meghan Walker, a former naturopathic doctor who has successfully transitioned into a renowned entrepreneur and impactful coach.

Together, they explore the multifaceted realm of entrepreneurship, shedding light on personal growth and the transformative process of evolving one's identity during midlife. Meghan opens up about her humble beginnings, from her early days of running a cottage cleaning business to establishing a prosperous enterprise. 

Throughout the episode, she provides a wealth of knowledge and practical advice on overcoming the inherent challenges of entrepreneurship, while also emphasizing the importance of personal development along the journey. 

Through her story, listeners will gain a deeper understanding of how to harness their experiences and insights to foster growth and achieve success in both business and life.

Listen in to learn:

Quotes:

Meghan Walker's journey from naturopathic doctor to successful entrepreneur offers a wealth of wisdom for health and wellness practitioners looking to evolve their careers and personal lives. Her insights on identity evolution, energy management, and the importance of physical health provide a fresh perspective on navigating the challenges of entrepreneurship and midlife.

Whether you're just starting your entrepreneurial journey or looking to take your practice to the next level, this episode offers valuable lessons on personal growth, business development, and maintaining balance in your professional and personal life.

To connect with Meghan and stay updated on her latest adventures, follow her on Instagram @DrMeganWalker.

Don't miss this inspiring conversation that will challenge you to think differently about your practice, your identity, and your potential for growth and success!

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh

Website: https://bigboost.marketing

Connect With Dr. Meghan Walker

Website: https://meghanwalker.com/