In this episode, Milton Hwang of Mission Martech, a long-time marketing technologist, talks about all things marketing operations. He has a deep background in healthcare technology marketing.

In this episode, we are doing something a little unusual, and we have two terrific guests today in this special episode on partnerships. This is a deep dive into the whole area of sales and marketing partnerships.

 Our two awesome guest span 7 time zones. From the UK, we have Jenna Chambers, the head of global partnerships from Terminus, the ABM platform for 1000+ companies. And from Denver, CO, we have Brittany Jones, Vice President of Partnerships for Gozio Health, which provides an end-to-end, customizable digital health mobile engagement platform for healthcare, among other things, like centralizing access to patient-facing tools, helps with hospital wayfinding and many others.

You will learn:

Watch this as a video here https://youtu.be/2ojjqGWXWzE

Natalie Cunningham is the CMO of Terminus, one of the leaders in ABM technology. 

What Natalie doesn't know about ABM is not worth knowing.   

In this interview, we cover: 

-Who is Terminus 

-What is efficient growth 

-Why ABM is so relevant for healthtech

-What is the state of ABM adoption 

-What is the typical ABM adoption journey 

-How to create personalized experiences 

-How to use ABM with existing customers 

-What is GTM

Watch video here https://youtu.be/kHHnuU5IH4g

Dr. Nick Patel. Nick is a highly accomplished physician and healthcare executive and a well-known expert on digital transformation. In 2021 and in 2022, he was recognized by Beckers Hospital Review as one of the 50 innovative chief digital officers to know.  

In this episode, we cover: 

The changing role of Chief Digital Officers 

-The state of healthcare digital transformation

-Best practice in digital transformation for healthcare organizations

-What will it take for digital health to succeed

-Top challenges in digital health 

-Technology that he is excited about

Video here https://youtu.be/g6k5RJ-s6sc

Caregility is a highly successful telehealth firm. In this episode, Kelly McDermott shares their journey to embracing Account-based marketing fully.   This is a masterclass on how to move systematically from experimentation to doing ABM at scale. 

Kelly explains why technology is only a small part of successful ABM. It's all about the people.

Kelly shares:

You can view the episode here https://youtu.be/RXWiT5aUodE

Using social media at scale for large B2B organizations is a big challenge. In this episode, you will learn how one of the biggest healthcare technology firms has mastered this.

Simon Rost is a lively and insightful marketer with a brilliant perspective on how to use social media at scale. The pandemic forced his team to rethink the marketing plan for this large global healthcare B2B business. Simon and the team developed a bold, highly engaging video content and social media program.

In this episode, you will learn: 

- How GE markets its healthcare solutions

- How they had to adapt to the pandemic

- How they developed an exciting content and social media program

- How they adapted their marketing operating model to this program

- How they scaled this globally

Daniel Pluard is the CEO of an early-stage healthcare interoperability start-up that is taking low-code/no-code approach to tackle a highly complex issue. In this episode, Adam and Daniel cover:

1. Intely's mission

2. Why and how they got started

3. What the challenges have been

4. Who they are selling to, and what problem they solve for them

5. The startup life

6. Adversity vs Joy

7. How they sell and market as a startup

8. Who they go to for help and advice

9. If money were no object what would they do differently

David Fortino is the Chief Strategy Officer of Netline, a leading content syndication platform. His firm helps thousands of marketers get buyers engaged with 100s of 1000s of pieces of content.  These guys have tons of data on how buyers engage with content. David recently published some fascinating insights on this and he shares them in this latest podcast episode. In particular: 

- What content is most effective? 

- What content do buyers want and why? 

- How to use content to initiate and nurture relationships 

- Trends in content?

Sunila  Levis is a long-time healthcare technology executive who has rich experience working across many different parts of the US healthcare system   In this episode, you will hear about:

"Living among the gorillas". 

This is something you don't hear very often in healthcare marketing. But you will in this episode.  

Dr Dean Browell, Ph.D. is an ethnographer and Chief Behavioral Officer of Feedback, an innovative customer insights firm. In this episode, you will hear about ethnography and how it can be applied to healthcare sales.   Dean sheds light on nurse burnout and looks at the issue from a very different perspective. You will also learn how to use online listening to gain a better understanding of what your buyers are looking for.