Natalie Cunningham is the CMO of Terminus, one of the leaders in ABM technology. 

What Natalie doesn't know about ABM is not worth knowing.   

In this interview, we cover: 

-Who is Terminus 

-What is efficient growth 

-Why ABM is so relevant for healthtech

-What is the state of ABM adoption 

-What is the typical ABM adoption journey 

-How to create personalized experiences 

-How to use ABM with existing customers 

-What is GTM

Watch video here https://youtu.be/kHHnuU5IH4g

Dr. Nick Patel. Nick is a highly accomplished physician and healthcare executive and a well-known expert on digital transformation. In 2021 and in 2022, he was recognized by Beckers Hospital Review as one of the 50 innovative chief digital officers to know.  

In this episode, we cover: 

The changing role of Chief Digital Officers 

-The state of healthcare digital transformation

-Best practice in digital transformation for healthcare organizations

-What will it take for digital health to succeed

-Top challenges in digital health 

-Technology that he is excited about

Video here https://youtu.be/g6k5RJ-s6sc

Caregility is a highly successful telehealth firm. In this episode, Kelly McDermott shares their journey to embracing Account-based marketing fully.   This is a masterclass on how to move systematically from experimentation to doing ABM at scale. 

Kelly explains why technology is only a small part of successful ABM. It's all about the people.

Kelly shares:

You can view the episode here https://youtu.be/RXWiT5aUodE

Using social media at scale for large B2B organizations is a big challenge. In this episode, you will learn how one of the biggest healthcare technology firms has mastered this.

Simon Rost is a lively and insightful marketer with a brilliant perspective on how to use social media at scale. The pandemic forced his team to rethink the marketing plan for this large global healthcare B2B business. Simon and the team developed a bold, highly engaging video content and social media program.

In this episode, you will learn: 

- How GE markets its healthcare solutions

- How they had to adapt to the pandemic

- How they developed an exciting content and social media program

- How they adapted their marketing operating model to this program

- How they scaled this globally

Daniel Pluard is the CEO of an early-stage healthcare interoperability start-up that is taking low-code/no-code approach to tackle a highly complex issue. In this episode, Adam and Daniel cover:

1. Intely's mission

2. Why and how they got started

3. What the challenges have been

4. Who they are selling to, and what problem they solve for them

5. The startup life

6. Adversity vs Joy

7. How they sell and market as a startup

8. Who they go to for help and advice

9. If money were no object what would they do differently

David Fortino is the Chief Strategy Officer of Netline, a leading content syndication platform. His firm helps thousands of marketers get buyers engaged with 100s of 1000s of pieces of content.  These guys have tons of data on how buyers engage with content. David recently published some fascinating insights on this and he shares them in this latest podcast episode. In particular: 

- What content is most effective? 

- What content do buyers want and why? 

- How to use content to initiate and nurture relationships 

- Trends in content?

Sunila  Levis is a long-time healthcare technology executive who has rich experience working across many different parts of the US healthcare system   In this episode, you will hear about:

"Living among the gorillas". 

This is something you don't hear very often in healthcare marketing. But you will in this episode.  

Dr Dean Browell, Ph.D. is an ethnographer and Chief Behavioral Officer of Feedback, an innovative customer insights firm. In this episode, you will hear about ethnography and how it can be applied to healthcare sales.   Dean sheds light on nurse burnout and looks at the issue from a very different perspective. You will also learn how to use online listening to gain a better understanding of what your buyers are looking for.

Guy Friedman and his partner, Yarone Goren founded Steady MD as a concierge medicine service. This was going well, but a new opportunity arose that made them reevaluate their strategy. 

They had built a network of talented physicians nationwide who were providing care via telehealth. The explosion of digital health created a need for physicians to provide care virtually. They saw an opportunity to meet this need by creating a network of physicians licensed in every state.

They pivoted the company and successfully established themselves as a leader in this emerging market.

In this episode, Guy tells the story about how they pivoted, how they sell, how they are building a strong brand and how they market. They are especially good at inbound marketing.

Lizzy Felciano and Elizabeth Fennell from H1 join Adam Turinas to talk about  how they are building a new complex healthtech brand. H1 is an exciting new business funded by a successful healthtech entrepreneur.  Lizzy is the SVP of marketing and Elizabeth is the Director of Integrated Marketing.  

In this episode, you will learn: 

- How to approach scaling up marketing for a VC-backed company 

- How to use ABM 

- How to communicate a single message that has different value to different audiences