The Hear It Podcast

This week we’re talking about the latest research into teen girls and sport with Tanya Martin, Insight Manager at Women in Sport, a national charity that works to give every woman and girl the opportunity to experience the transformational rewards of sport.

Tanya Martin

@Womeninsport_uk

Women in Sport: The Impact of COVID-19 on Girls Lives and Physical Activity, 2021 https://www.womeninsport.org/research-and-advice/our-publications/the-impact-of-the-covid-19-pandemic-on-teenage-girls-lives-and-physical-activity/                                                       

Women in Sport Reframing Sport for Teenage Girls 2019 https://www.womeninsport.org/research-and-advice/our-publications/reframing-sport-for-teenage-girls-building-strong-foundations-for-their-futures/ 

Tanya’s Recommendations

Tik Tok https://www.tiktok.com/en                                                         

Vans Off The Wall https://www.vans.co.uk/off-the-wall.html                       

Women In Sport Podcast https://podcasts.apple.com/gb/podcast/the-women-in-sport-podcast/id1477178369                                             

Girls Talk https://gurlstalk.libsyn.com/                                                       

The Psychology of Exercise by Josephine Perry

This week we’re joined by Nafisa Shafiq, Student Communications Manager at the University of Leeds. Nafisa’s experience across a breadth of sectors had always been driven by the desire for more inclusive communications, not just within her role in higher education, but in the wider sector and indeed her own career and this episode we talk about how student communications have faired over the past year and how she approaches tone of voice, communicating key messages and how to instill allyship as part of student communications. 

You can find Nafisa on Twitter here @NafisaShafiq and her blog https://nafisashafiq.com/ 

Nafisa’s blog on allyship on Comms2Point0 https://comms2point0.co.uk/comms2point0/2021/3/15/everyone-has-the-ability-to-be-an-ally 

Nafisa’s Recommendations 

Brands that really lived up to their discussion of Black Lives Matter, particularly to youth audiences that Nafisa references:  

Ben & Jerry’s https://www.benjerry.com/about-us/media-center/dismantle-white-supremacy 

Manchester United https://www.manutd.com/en/news/detail/mu-foundation-take-a-stand-with-support-for-kick-it-out-initiative# 

Nike’s Just Don’t Do It anti-racism campaign https://news.nike.com/news/nike-for-once-don-t-do-it-film 

This week we’re joined by Emma Leech, Director of Marketing and Communications at Nottingham Trent University. Emma’s career spans a breadth of Higher Education Institutions, with her teams winning a multitude of awards for their work in engaging young people. A founding chartered PR Practitioner, Chartered Marketer and Chartered Manager, she has also held industry positions including CIPR President in 2019. We talk about how campaigns in higher education have to work harder to engage young people, why demonstrating the value of education is vital and what the challenges of the past year mean for marketing and communications over the coming months. 

Emma on Twitter @EmmaJ70

https://www.ntu.ac.uk/staff-profiles/senior-management-team/emma-leech 

Emma’s Recommendations 

Brené Brown Dare to Lead book, her podcast of the same name is here https://brenebrown.com/dtl-podcast/ 

David Olusoga, Black and British, a Forgotten History book, and his show for BBC can be found here https://www.bbc.co.uk/programmes/b082x0h6 

Calm Edged Rebels Podcast 

https://calmedgedrebels.com/ 

Disrupting the Degree podcast with Stephen Cleary  https://podcasts.apple.com/gb/podcast/disrupting-the-degree/id1529940932  

Insight Timer app https://insighttimer.com/ 

https://www.allthingsic.com/ 

https://wonkhe.com/

This week we’re joined by Jim Dickinson, Associate Editor of WONKHE, where he explores the latest research, analysis and policy making impacting students and higher education. A former long-standing director at the National Union of Students, Jim has also worked as CEO at the Students’ Union at UEA in Norwich and is also a fellow at the Royal Society of the Arts. In this episode we discuss some of the issues the pandemic has brought upon students and what the future may hold for the sector. 

Jim Dickinson @jim_dickinson 

Wonkhe https://wonkhe.com/

https://wonkhe.com/blogs/the-pandemic-has-decimated-the-university-experience-how-can-we-put-that-right/ 

Airport culture and Gen Z from Vice https://www.vice.com/en/article/y3gy5k/gen-z-airport-culture 

Jim's Recommendations 

What Adults Don't Tell You Before You Adult podcast https://podcasts.apple.com/gb/podcast/what-adults-dont-tell-you-before-you-adult/id1462211932 

This week we speak with Dr Thomas Curran, Assistant Professor in the Department of Psychological and Behavioural Science at the London School of Economics. His research into the personality characteristics of perfectionism and cultural influences upon it have highlighted the growing impact of perfectionism on young people’s mental health, as well as what society needs to do to address it. 

Dr Curran’s research and articles https://www.lse.ac.uk/PBS/People/Dr-Tom-Curran

TED Talk on our obsession with Perfectionism https://www.ted.com/talks/thomas_curran_our_dangerous_obsession_with_perfectionism_is_getting_worse?language=en 

Book recommendations 

Brené Brown, The Gifts of Imperfection 

TED talk on the Power of Vulnerability by Brené Brown https://www.ted.com/talks/brene_brown_the_power_of_vulnerability?language=en 

Karen Horney, Neurosis and Human Growth

More about Karen Horney and her work https://en.wikipedia.org/wiki/Karen_Horney 

Susan Cain, Quiet

TED talk, the Power of Introverts, Susan Cain https://www.ted.com/talks/susan_cain_the_power_of_introverts?language=en

Contact us @hearitpodcast or [email protected] 

We explore online life, pressure and perfectionism and its impact on bullying and mental health. Speaking to Sue Jones, Deputy CEO of global youth charity Ditch the Label. Its annual bullying report highlighted the 25% rise in bullying, attributing social media as a major cause, with 47% of young people saying they believe they were bullied based on their appearance. We explore what impact the pandemic has had on this and what we should consider as we build campaigns and initiatives engaging young people moving forward. 

Sue Jones @DtLSue 

Ditch the Label https://www.ditchthelabel.org @DitchtheLabel 

Annual Bullying Survey 2020: https://www.ditchthelabel.org/research-papers/the-annual-bullying-survey-2020/ 

Ditch the Label on Twitter https://twitter.com/DitchtheLabel 

Section 28: https://en.wikipedia.org/wiki/Section_28 

Boo Hoo Ditch the Label Video Insta Life vs Reality: https://www.youtube.com/watch?v=0EFHbruKEmw 

United Nations - Digital Rights https://news.un.org/en/story/2021/03/1088182 

Online Harms White Paper: https://www.gov.uk/government/consultations/online-harms-white-paper/online-harms-white-paper 

Sue's Recommendations

The Washington Post on Tik Tok: https://www.tiktok.com/@washingtonpost?lang=en 

Fearless, by Ditch the Label CEO Liam Hackett https://www.ditchthelabel.org/how-to-be-fearless-an-interview-with-ditch-the-label-ceo-liam-hackett/

Contact us @hearitpodcast or [email protected] 

Dave Musson from The Access Platform shares his view on why peer to peer student content is the best way to reflect youth voice. 

Hear about how his career has brought him to TAP, what makes for the best youth content and how to manage it without being overly prescriptive. 

An experienced podcaster himself, on everything from Slipknot to his beloved Coventry Bears team, he also shares what he listens to for inspiration.

We mention: Nike, Inspiration on TAP  , Reply All, Heavyweight, 

Follow Dave on Twitter https://twitter.com/davemusson 

We speak with Dr Emma Ross, co-founder of the Well HQ and former Head of Physiology at the English Institute of Sport.

Emma has not only led research into the data gap that exists within high performance sport to better inform practice and performance of some of Britain’s leading female athletes, she has authored Train Like a Woman (Out March 2021) and launched the Well HQ to break down the barriers for women and girls when it comes to understanding women’s bodies and what this means for physical fitness and overall wellbeing.

We talk about why the gap exists, the impact it has on girls dropping out of sport and the importance of shifting the messaging not just to girls themselves but to the teachers, sports coaches and of course parents around them.

You can follow Emma here https://twitter.com/ezross?s=20  

You can find out more about the Well HQ here https://www.thewell-hq.com/

Train Like a Woman is Emma’s new book and is out soon! https://www.thewell-hq.com/work-with-us/books/

Hear Emma Ross talk with Maisie Hill about the power of periods on Radio 4’s Woman’s Hour https://www.bbc.co.uk/programmes/articles/fTXbtQrxnLXBMjgZbq83Zf/can-you-harness-the-power-of-your-period

Research Emma mentions about lack of knowledge women have about their own bodies https://www.rcog.org.uk/better-for-women

This is the book Emma and I both read and found fascinating – How the Pill Changes Everything by Dr Sarah Hill https://www.theguardian.com/society/2019/oct/19/dr-sarah-e-hill-how-pill-influences-womens-brains

Sport England Active Lives Data I mentioned https://www.sportengland.org/news/childrens-activity-levels-down-many-embrace-new-opportunities

Women in Sport girls data I mention https://www.womeninsport.org/research-and-advice/our-publications/reframing-sport-for-teenage-girls-building-strong-foundations-for-their-futures/

Drop in girls self-esteem/worth research I mentioned https://epi.org.uk/wp-content/uploads/2021/01/EPI-PT_Young-people%E2%80%99s-wellbeing_Jan2021.pdf

Girls Active Campaign from Youth Sport Trust https://www.youthsporttrust.org/girls-active

Books by Maisie Hill which Emma recommends https://www.maisiehill.com/

The Female Pod which Emma recommends https://podcasts.apple.com/gb/podcast/female-athlete-podcast/id1501684789

In order to influence behaviour, from the development of your campaign through to how your measure it's impact, has to delve deeper than 'likes' or 'reach' in order to be effective, not least when it comes to habits and behaviours that influence health. 

This episode we speak with Shayoni Lynn, founder of Lynn PR and industry expert in data-driven strategic communications and applied behavioural science. 

Having worked on numerous award-winning campaigns, including some that engage youth audiences, we hear her take on why campaigns so often miss the mark and why context is everything when it comes to engaging young people. 

https://www.lynnpr.co.uk/

https://twitter.com/shayonislynn 

This episode we're talking all things behaviour change and health as we chat with communications specialist Leanne Hughes from NHS Lothian. We're starting this theme with perhaps the most tricky with youth audiences - sexual health.

How to avoid embarrassing, offending, or missing the point all together when it comes to getting vital messaging out to influence behaviours with a youth audience when it comes to sex?