Last week, Upstream unveiled a new brand identity which we feel really conveys who we are and our core values – to be Innovative, Inspiring, Invitational and Inclusive. The new Upstream logo symbolizes the circular reuse economy and incorporates a heart to emphasize our passion for the mission we’re working towards – and that everything we do is with heart and soul. Tune in with Matt Prindiville to learn what motivated Upstream’s rebrand.

Resources: 

• Rebrand video
• Upstream website
• Upstream "who we are"