The Heart of Marketing You with Erica Castner

Would you like to learn strategies to help you leverage the power of your network to boost sales and drive impact? If so, stick around…today's episode is for you.

Our guests on the Love the Work You Do podcast, Violette de Ayala, Carey Ralston, and Melinda Chen will share some of their best practices, in order to increase your influence, income, and impact you are making in this world.

If you feel like you are less productive and focused these days, you're certainly not alone. And, being productive does NOT mean adding more to your plate.

In fact, in this episode of the "Love the Work You Do" podcast, our guests will have you feeling more empowered to say no to the things that bog you down, in order to free you to do the things that truly light you up.

This episode is special because you'll hear from three of my friends, Cheryl Glover, Kate Ahern, and Nicole Carver discuss some of their best practices to help you increase your productivity.

Some of the points we discuss:

What's really keeping you from being your most productive self and what to do instead

Why it is critical to have a good delegation game plan

How to define boundaries and keep your focus, even while you are working from home

Cheryl, Kate, and Nicole share some of their favorite resources to help YOU increase your productivity

If you are trying to position your message in front of more people but you're not making the traction that you want, you might be making one of nine personal branding mistakes I mentioned in today's "Love the Work You Do" podcast episode.

Today's episode is part one of a two-part series that's dedicated to helping you avoid these mistakes in your personal branding efforts.

Some of the points I cover today:

• What you need to be clear about, in order to position your brand in front of more people
• Why it's important not to wait to put your brand "out there", even when the world is in a crisis
• How to exponentially grow your personal brand awareness without necessarily paying for it
• Plus, I'm giving you access to two special resources to help you position your brand more strategically ("Create Your Quality Speaker's Toolkit" and "Expand Your Brand: Get Booked on Other People's Podcasts" Bootcamp)

This goes without saying but the landscape of professional networking has definitely changed in 2020. In some ways, building a professional network has never been easier. But adapting to the virtual methods confidently can be a bit overwhelming.

So, how does one confidently build their professional network in a virtual world? Well, if you ask our special guests for this episode of the "Love the Work You Do" podcast, they will tell you that it's all about getting back to the basics when it comes to building relationships.

Our guests, Dr. Nicole King-Smith and Rachel Tarman and know a thing or two about building your professional network. We discussed a few simple principles that will confidently enhance the quality of your relationships so that you are more likely to open more doors for your brand while increase the impact you create in your network.

Some of the points we discussed in the episode are:

-What are the biggest misconceptions people have about networking and building authentic relationships

-Why it's important to diversify your network and what are the most effective ways to build strong relationships, within your circle of influence

-How to pivot your networking efforts, even in times of crisis, and still add value to your clients, prospects, and referral partners

About Nicole:

Dr. Nicole King-Smith is CEO and founder of NK Enterprise Consulting, LLC, a company that helps organizations overcome generational differences in their workplace culture.

Dr. King-Smith has worked with several top Fortune 500 organizations and numerous community organizations through partnerships with BWBOEE (Black Women Business Owners and Entrepreneurs).

Nicole is an Elaine McLaughlin E-Award recipient and has been a featured speaker at many conferences including Florida Festivals and Events Association (FFEA), World Waterpark Association (WWA), and SWFL Attractions. She has also served on the advisory board for many associations in her local community.

About Rachel:

Rachel Tarman joined the Bates Team at VIP Mortgage following an impressive endeavor in the title industry where she began her journey to becoming a proven and respected leader in the real estate community. In addition to working in title and escrow, Rachel paved the way for her family's construction company to be recognized as one of the top small businesses in Scottsdale.

Rachel holds a Bachelor's degree in Communications, as well as a Master's degree in Education from Arizona State University. In her spare time, Rachel enjoys traveling (especially to her home state of Wisconsin), cheering on her Texas Rangers and spoiling her rescued Boxer, Olive!

Now more than ever, companies and organizations are focused on how to enhance their team's professional communication skills, especially in a virtual world.

And, if you're feeling a little unsure about how to effectively communicate within these new channels, you're in the right spot.

Today, I've invited my friends, Liz Wooten Reschke and Nikijha Lynch Escobar to share their best practices, as it relates to enhancing your professional communication skills with more confidence.

They brought up so many valuable points inside this special episode of the "Love the Work You Do" podcast.

Some of the points we covered in this episode:

-Top communications tools for those looking for a new job or re-entering the workforce

-The best way to approach the media, as it relates to communicating news about your organization

-What to consider if you are trying to convey your message to a diverse group of people

-How to manage shyness while networking or giving presentations

Do you feel overwhelmed when you start thinking about how to prioritize your goals? Or perhaps your unsure about your path towards getting back on track, especially when the rest of the world has been "on hold".

If you can relate to either of those scenarios, today's episode of the "Love the Work You Do" podcast maybe be the resource you need, as it relates to helping you prioritize your most important goals.

In the episode, you are going to hear from my friends, Kerry Faix and Alina Gonzalez-Dockery. They are both leaders on a mission which means…they definitely have a lot on their plate. Kerry and Alina get candid about some of their struggles with staying on track with their goals. Fortunately, they are now on the other side of these struggles and in this episode, they share their best practices for "goal planning".

Some of the points we cover in today's episode:

-Where to begin to set and define goals for yourself, especially when "everything" seems to be a priority

-Why it's important to identify the true purpose of your goals.

-Staying authentic to your core values and working with integrity

-How to stay enthusiastic about your goals, even if your plans are not working out as you originally thought

About Kerry:

Kerry Faix is a founder of Stone Bay Holdings LLC and serves as the Chief Operating Officer of the Company since 2013. She has extensive experience in business operations, finance, and building companies from the ground up.

Kerry owns part of a $150 million-dollar real estate portfolio which she oversees the operations. Her resume is one of growing and helping businesses and individuals create passive income, which is her true passion.

Connect with Kerry: Website | Website | LinkedIn | Instagram | Twitter

About: Alina

Alina Gonzalez-Dockery is a Divorce, Family Law, Estate Planning and Probate Attorney and the owner of Life Law Planning. Born and raised in Lakeland, Florida, Alina began her career in a small law firm there, where she concentrated in Family Law.

She moved to Fort Myers, Florida in 2014 to accept a role as the Executive Director of the Lee County Legal Aid Society (LCLA). Through her work and community involvement, Alina's growth led her to open her existing company, Life Law Planning.

Alina is a proud member of the Florida Bar Association, the Florida Bar's Real Property, Probate, and Trust Law Section and the Florida Bar's Family Law Section. She is also a very proud Alumna of the University of Florida.

Connect with Alina: Website | Facebook | LinkedIn | Instagram | Twitter

Has the recent current events of our world knocked your professional visibility and confidence off track?

If so, you're not alone. Today's "Love the Work You Do" podcast episode may be just the thing you need, in order to boost your visibility and confidence to the next level of awesomeness.

Today, I'm going to share a couple of effective exercises to help boost your visibility and confidence. But, before I reveal these exercises, you'll hear me discuss:

-What's the main reason that may be holding you back from being the visible confident leader you're meant to be

-Why it's vital to establish routines in your daily activities

-How the darkest period of my life turned out to be the biggest gift and what you can do to shift your perception about your own perceived "dark moments"

You may want to grab a notebook and pen to jot down some notes. The exercises inside this episode are game-changers and WILL boost your visibility and confidence to another level, when you implement them daily, over the next thirty days.

Once you listen to the episode, take a screenshot of the episode from your smart device and share it to your Instagram stories with your biggest takeaway from this episode. Don't forget to tag me @ericaqueeniecastner (type this out…don't use the tag "sticker"). I would be so grateful for you to share this.

Subscribe: Apple Podcasts | Google Podcasts | iHeartRadio | Stitcher | Spotify

Does the thought of finding your tribe seem overwhelming and daunting? Do you feel disconnected from your current circle of influence and wonder about the best ways to "plug-in" to your tribe, especially now?

If you answered yes to either one of those questions, today's "Love the Work You Do" episode is for you.

Today's episode is special because you'll get to hear from three powerhouse women, Sarah Benken, Lisa Chuma and Dr. Sandi Eveleth, discuss how they have been able to find their tribes, respectively.

Sarah, Lisa and Sandi will also discuss elements of building and nurturing a community that encourages other women, throughout the globe, to collaborate with more purpose and vision.

Some of the points we discuss in the episode:

-Ways to ensure you have a diverse group of people in your tribe

-What to do if you feel lost or overwhelmed

-Why your social media content strategy plays a big part in finding, building, and nurturing your tribe

-Tapping into the power of the "Dream 100" and how maximize the value you bring to other people

About Sarah:

Sarah Benken is the Founder and CEO of KNOW Book | Tribe | Societe, an organization that provides space for dynamic female leaders to gather, collaborate, and be celebrated for their successes and hard work.

Her mission to help women connect with a community that is centered around growth, development, championing, and sisterhood.

Sarah is also active in her community. She teaches CEO classes to pregnant teens, works with women through ministries, and mentors many women throughout the country.

She has always been enchanted by women who break the mold, even while working in male dominated fields. She believes in bringing women together to live out her personal, and KNOW Tribe manta, Lift and Rise.

Connect with Sarah: Website | Facebook | LinkedIn | Instagram

About Lisa:

Lisa Chuma is a social media content strategist who works with busy solo business owners who want to use social media to get leads and clients.

She moves her clients from overthinking + spending long hours creating content and posting on social media inconsistently TO having a clear social media content structure and strategy.

For over seven years, she used social media and email marketing to promote successfully and sell-out 1000+ participant exhibitions and workshops in Switzerland.

She has written articles that have been published in local and international media outlets and spoke on many stages including TEDx, Google, Goldman Sachs and CNNMoney Switzerland.

Connect with Lisa: Facebook | LinkedIn | Instagram

About Sandi:

As an Optometrist for three decades and a digital marketing strategist for over ten years, Dr. Sandi Eveleth is passionate about helping optometrists, ophthalmologists, and other eye care industry leaders attract more patients/customers with digital marketing strategies, and increase profits with practice development resources.For fifteen years, she co-owned a private practice that specialized in vision therapy, computer vision syndrome, hard-to-fit contact lenses, and that provided lifestyle-oriented eyewear.Combining the experiences gained from owning a private practice and digital marketing company, she now provides training and consulting, either on-site or online, to accelerate the revenue growth of the companies she works with.

Connect with Sandi: Website | Facebook | LinkedIn

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