The Heretech

The Heretech

By Tom GrantTechnologyTech News
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The Heretech episodes

  • The Heretech, episode 35: Jim Holland on executives and PM
    Jim Holland of Mission Creek Partners and I discuss the relationship between PM and executives in technology companies. What do executives really want from the PM team? Plus, some recent news about this week's Forrester open house, and this month's Product Camps in Silicon Valley and Texas. (c) 2010 Tom Grant
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  • The Heretech, episode 34: Jonathan Penn on security
    Forrester analyst Jonathan Penn describes nature of security threats, and how they affect tech industry company's product strategy. Will security ever not be in the top 3 IT concerns? Does that represent an opportunity for security start-ups, or not? Plus, newly-published research on the demographics of technology adoption, and the lessons of the movie Avatar for tech industry professionals. (c) 2010 Tom Grant
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  • The Heretech, episode 33: Chor-Ching Fan's major mash-ups
    Chor-Ching Fan of Jackbe tells us how to build good mash-ups, the reasons for their adoption, and the kinds of solutions that are good fits for mash-ups. Plus, some quick research news (the Agile adoption doc is published!), and a great article on the value of failure. (c) 2010 Tom Grant
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  • The Heretech, episode 31: Mike Marfise on innovation
    After an unintended hiatus, we're back! This week, Mike Marfise of Jive Software tells us how the tech industry's understanding of innovation has matured. Plus, a good example of how to use social media to share product details and plans with your customers. (c) 2010 Tom Grant.
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  • The Heretech, episode 30: Cisco's myPlanNet serious game
    Stephen Liu and Petra Neiger of Cisco explain how their serious game, myPlanNet, illustrates Cisco's 25 years in the networking business. And it's an amazingly successful marketing tool. Plus, a quick pointer to a site that suggests how to get lots and lots of user-generated content. (c) 2009 Tom Grant.
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  • The Heretech, episode 28: April Dunford on product marketing
    April Dunford, who writes the blog Rocket Watcher, explains the product marketing challenges in the tech industry, and the special problems facing startups. We also talk about how PMs can embrace social media without a huge hit to their schedule. Plus, a juicy tidbit from the upcoming research document on requirements. (c) 2009 Tom Grant
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  • The Heretech, episode 26: Brian Drummond on Agile at Yahoo!
    Brian Drummond tells us how Agile adoption worked at Yahoo! How did it start? How did different teams share best practices? How do you make Agile the status quo in a big software company? Plus, news of the first PM open house at the Forrester office in Foster City, CA. (c) 2009 Tom Grant
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